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LEcosystème: the TV show of business communities and networks by SuperConnectr and Lyon-Entreprises

🎥 [LEcosystème #1] MEDEF Lyon-Rhône with Gilles Courteix & My Rotary Startup with Carole Courgey (Rotary Club Lyon Nord / Lyon Lumière)

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the business communities and networks show by Lyon-Entreprises in partnership with SuperConnectr

Alongside MEDEF Lyon-Rhône and Rotary Club de LyonSuperConnectr is proud to unveil The ecosystema new TV show to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

On the initiative of and in partnership with SuperConnectr, this program is produced by the media LE [Lyon-Entreprises].

The show The ecosystem aims to promote communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and unions, clusters and competitive clusters, business clubs and sports clubs, groups of entrepreneurs, managers and decision-makers...

🎙️ The ecosystem presents its mission, organization, added value, member typology, commitment and current community news in the form of an interview... We make them shine!

Discover now the 1st issue on the driving forces of our ecosystem 💪

Episode #1: The ecosystem with MEDEF Lyon-Rhône and the Rotary Club of Lyon.

Join us on a voyage of discovery of the Rotary Club de Lyonand more specifically the new Rotary Club Lyon Lumière and the program MY ROTARY START UP with its president Carole Courgey.

But also, go behind the scenes and find out how the MEDEF Lyon-Rhône and its Chairman Gilles Courteix.

2 key words to remember : Commitment and Serve 🔥

📅 Last but not least, don't miss the LEcosystème agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by our local communities!

Enjoy this 1st episode!

Take part in the show The ecosystem !

You run a community or business network whose members are located in or near the Lyon metropolitan area?

Would you like us to present your event in the The ecosystem ?

Contact us to assess together when and how we can add value to you through the The ecosystem : contact us!

LECOSYSTEME by LYON-ENTREPRISES - SUPERCONNECTR : broadcasting communities and business networks

LEcosystème: the new TV show for business communities and networks

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the TV show that promotes communities and business networks.

SuperConnectr is proud to unveil The ecosystema new TV show to present and promote business communities and networks in the Lyon metropolitan area and the Auvergne Rhône-Alpes region.

Initiated by SuperConnectr, this program is produced in partnership with Lyon-Entreprises media.

The show The ecosystem aims to raise the profile of business communities and networks that boost the economy and create high-value connections between the region's decision-makers.

From Tuesday, April 9, 2024, discover this new show a real spotlight on the strengths of our ecosystem.

The concept behind LEcosystème

LEcosystem is a twice-weekly program designed to showcase and promote the initiatives of business communities and networks.

Each episode is an open window on the mission and raison d'être of these communities, their organization, their challenges, their levers of animation and their current events that boost our local economy.

Professional associations and unions, clusters and competitive clusters, business clubs and sports clubs, groups of entrepreneurs, managers and decision-makers...

We present them to you in the form of an interview: mission, organization, added value, type of member, commitment, current events... we make them shine!

Who are the guests: the Community Builders?

The show welcomes Community Builders Community builders and facilitators. Business network leaders who share their mission, their values and the impact of their actions on their ecosystem.

Each show promises an original angle and rich exchanges with two guestsoffering a real diversity of perspectives, actions and experiences.

Community Builders are at the heart of The ecosystem. They are professionals with a passion for community development and animation: Community Building, a fast-growing profession.

Community Builders play a crucial role in creating spaces for exchange, events, synergies, connections, levers for growth and development for the entrepreneurs and professionals who get involved...

How to watch LEcosystème?

The LEcosystème show will be accessible via several platforms, including the SuperConnectr.com website, the Lyon-Entreprises media site and its newsletter, on our YouTube channel.

Stay tuned for announcements on broadcast dates and times, as well as information on how to join our community so you don't miss any shows. The ecosystem.

Community Builders Afterwork: "How to create a community? The SPACES model

Posted by Damien Armenté on 3 April 2024 | Featured

Community Builders Afterwork: "How to create a community? The SPACES model."

François Timour of WinOrWin - Community Leaders Club

Conference with Laurent Morel from Time for the Planet - Community Leaders Club

Laurent Aubertin of SuperConnectr and Florian Berthelot of F3DF - Community Leaders Club

Round-table: Mirella Launay of MEDEF Lyon-Rhône - Community Leaders Club

Sébastien Lecanu from SuperConnectr - Community Leaders Club

Networking Cocktail - Community Leaders Club

Damien Armenté - Community Leaders by SuperConnectr

Round table "The Power of Community" - Community Leaders Club

Round table: Alexandre Vallat from French Tech One Lyon Saint-Etienne - Community Leaders Club

Round table "The Power of Communities" - Community Leaders Club

Introduction: "The power of communities" round-table by Damien Armenté - Community Leaders Club

Salem Nait-Idir from Cluster Digital League - Community Leaders Club

Jean-François Houitte of Sport Connect Lyon and Sébastien Lecanu of SuperConnectr

Chloé Eléouet and Claire Ribouillard of Assopreneur.e and Frédéric Pichon (Egnoka)

Pauline Pernin (Cluster Equin Santé et Bien-Être), Alain Garcia, Antoine Tallis (Village des Recruteurs), Olivier Dedieu (Lyon-Entreprises) and Laurent Montmain (Club Les Plaisirs Gourmands)

Stéphane Rivoire from MIX-R - Community Leaders Club

Alice Blondel from ADETEM, the network of marketing professionals - Community Leaders Club

Alain Laidet from HUB-RETAIL - Community Leaders Club

How do you create a community?

Le Community Leaders Club invites you to its next Afterwork in Paris on the theme: " How to create a community The SPACES Model. "

Before setting up a community, it's a good idea to ask yourself the right questions.

And especially: "Why create a community?"

What objectives do I want to create a community for? What value do I want to create with a community?

The SPACES Model.

To answer these fundamental questions, we approach them from the angle of the SPACES model, designed by David Spinks, founder of CMX Hub.

The basis of this SPACES model is to help you define what you want to achieve with your community. Strengthen customer loyalty? Increase feedback? Encourage members to help each other? Simply develop your business?

These are the main objectives established by the SPACES model which we will explore in detail during the evening, with concrete case examples from our 3 Club guests:

S - Support :

Facilitate support and improve customer satisfaction with your products/services.

P - Product :

Build and improve your products and services.

A - Acquisition :

Increase your attractiveness and develop your ambassador base (advocacy) to develop your sales activity.

C - Contribution :

Engage your community members to help create content.

E - Commitment :

Increase the number of points of contact and interactions with your brand's customers.

S - Success :

Capitalize on your customer ambassadors (Customer Advocacy).

L'After des Builders: Tuesday, April 23, 2024 in Paris!

Join us for our next event in Paris: Tuesday, April 23, 2024 from 6:30 p.m.in the community's new premises KhiplaceClub des investisseurs professionnels (62 rue de la Boétie, 75008 Paris).

For the occasion, meet our 3 Club guests, who will be sharing their stories and experiences with you. community animation strategies, put into perspective with the SPACES Model.

The 3 Club Guests

Eloïse Barrège, Community Builder at The Growth Machine for the community Playground.

After working for 5 years in communications agencies as a Digital & Social Media Consultant, Eloïse was theone of France's first Community Builders as such, joining Ausha in 2020 as Community Builder & Partnership. Eloïse Barrège has been managing a podcaster community of +2000 members for 3 years.

Now a Community Builder at La Growth Machine, Eloïse is in charge of the Playground community, dedicated to Sales, Growth and Recruiters.

Winter Joseph from CO-IMMO, the 1st national network of real estate business clubs. CO-IMMO is business clubs open to all real estate professionals, with the aim of expand their expertise on their local business sector 👊

Sabine Tang from CNAVS and its CNAVS member communitythe professional union affiliated to the Agéa federation, represents the interests of AXA Prévoyance et Patrimoine general agents 🤝

Afterwork program :

- Welcome from 6.30 pm

- Community Leaders Club news presentation

- Round-table discussion with our Club Guests

- Cocktail networking to exchange, share and connect between Community Builders !

Do you manage a community of customers, partners, employees, members, learners or alumni? The Community Leaders Club is for you!

📌 Don't miss this Club evening to exchange and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday, April 23, 2024

🕣 from 6.30pm
📍 Khiplace : 62 rue de la Boétie, 75008 - Paris

Will you be joining us for the next Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / Community marketing: the future of the customer experience? / All4Customer trade show

Community marketing: the future of the customer experience (All4Customer Paris)

Posted by Damien Armenté on 9 March 2024 | Featured

Join us for the Community Builders Afterwork: "Community Marketing: the future of the customer experience?" at All4Customer Paris.

Visit Community Leaders Club, the Club for community animation professionals, is coming to Paris!

Join us for this first event in Paris: Tuesday, March 26, 2024 from 5:30 p.m.at the Parc des Expositions de la Porte de Versailles (Pavillon 3 at French Event Booster).

At the All4Customer Paris trade showthe trade show for customer experience, digital marketing, e-commerce, data and artificial intelligence (ex. Salon E-Marketing Paris and Stratégie Clients), join us for a round-table discussion on the following topics growing marketing trend in order toincrease your attractiveness and your loyalty strategy :

"Community marketing: the future of customer experience?"

For this 1st rendez-vous, get inspired, exchange, share and connect with the community animation professionals present at the event.

Get inspired and exchange ideas with our 3 guests of the day, who will share their stories and experiences with you. community marketing strategy to benefit their business :

Pascal Bouvet of Club CIC International and its customer community international entrepreneurs 🛫

Maud Schnitzler of TASTE and its expert community to enable the creation of tailor-made support for the development of human capital skills 👊

Pierre Emmanuel Ruiz of Visiativ and its Visiativ Connect customer communityThe digital transformation of your company 🚀

Afterwork program :

- Welcome from 5.30 pm

- Community Leaders Club news presentation: Welcome Paris!

- Round-table discussion with our Club guests

- Cocktail networking to exchange, share and connect between Community Builders !

Do you manage a community of customers, partners, employees, members, learners or alumni? Community Leaders is for you!

📌 Don't miss this Club evening to exchange and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday, March 26, 2024

🕣 from 5.30pm
📍 Pavilion 3 (French Event Booster): Parc des Expositions de la Porte de Versailles, 75015 - Paris

Will you be joining us for the 1st Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / Community: the future of the media experience?

Community Builders Afterwork: "Community: the future of the media experience?

Posted by Damien Armenté on 23 February 2024 | Featured

Join the Community Builders Afterwork: "Community: the future of media experience?"

Join us for the next After des Builders: the Community Builders Afterwork organized by Community Leaders Club, Club des professionnels de l'animation de communauté.

Do you manage a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday, March 5, 2024 at 6:30 p.m. for the next After des Builders in Lyon.

For the occasion, our partner NEXT-U welcomes us to a brand new venue: the NEXT-U Café, right in the heart of Lyon's new La Confluence district.

Join us for an exceptional evening with the new Chairman of Lyon and its region's leading business media: Antoine Tallis from LE [Lyon-Entreprises].

As a Community Builder, you are invited to participate in a exclusive evening with the Community Leaders Club by SuperConnectr :

🎤 Meet Antoine TALLISthe new Chairman of LE [Lyon-Entreprises] for a privileged exchange on its vision and its new community strategy for this the leading business media in the Lyon region.

Immerse yourself in the projects that will shape the future of LE [Lyon-Entreprises] media.

We'll chat with Antoine for a moment of inspiration on "Community: the future of the media experience?"

But that's not all...

👀 You'll also have the opportunity to preview the announcement of an exclusive partnership between THE [Lyon-Entreprises] and SuperConnectr. 🥰

Find out how we can work together to promote your communities and networks in the region 🤩

Important announcements will be made on the occasion of this wonderful evening!

📌 Don't miss this opportunity to exchange and connect with your peers, community leaders: between Community Builders!

On the program for the next Buidlers Afterwork, the Community Builders Afterwork. :

- Home

- Community Leaders Club news presentation

- Club guest interview: Antoine Tallis from LE [Lyon-Entreprises].

- Cocktail networking to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday, March 5, 2024
🕣 from 6.30pm
📍 NEXT-U Café (6 place Camille Georges, 69002 Lyon)

Will you be joining us for the next Builders' After party?

Community Leaders Club - After des Builders Kick Off 2024

Community Builders Afterwork: Kick Off 2024!

Posted by Damien Armenté on January 26, 2024 | Featured

Join the 1st 2024 Community Builders Afterwork: Kick Off!

A new year means a new 2024 program for the Community Leaders Club, Club des professionnels de l'animation de communauté. L'After des Builders, is the Community Builders Afterwork!

Do you manage a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday, February 6, 2024 for our 1st After des Builders in Lyon.

For the occasion, our partner, Club CIC International, welcomes us to the CIC Place de l'Innovation in Lyonin the heart of the peninsula, for this Kick-Off 2024 evening.

Let's kick off the year together by taking stock of your community animation challenges and determine the themes/formats you're looking forward to in the new year 😃

This moment of co-construction of the roadmap for our Community Leaders Club meetings will of course be followed by a time of exchange and connection over cocktails between Community Builders. 🍷.

On the program for the 1st 2024 Community Builders Afterwork :

- Home

- Introducing the guest Community Builders

- Community Leaders Club news presentation

- Announcement of upcoming Club dates

- Discuss your issues and themes for 2024

- Cocktail networking to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday, February 6, 2024
🕣 from 6.30pm
📍 CIC Place de l'Innovation (6 Rue du Bât d'Argent, 69001 Lyon)

Will you be joining us for the 1st Builders' After Party of the year?

How to create a customer community? Keys to success

How to create a customer community? The keys to success.

Posted by Damien Armenté on 19 January 2024 | Featured | No Comments

Visit Community marketing is one of the marketing levers favored by Marketing Directors and Managers in 2024.

Companies are constantly looking for innovative ways to increase brand appeal and develop customer loyalty with their customers.

One of the fastest-growing strategies, create a customer community can be a powerful marketing lever for stand out, hire and build customer loyaltywith both BtoB and BtoC customers.

In this article, we delve into the world of customer communities.

We'll explore what they are, looking at the differences between BtoB and BtoC environments and understanding why and how animating these communities can benefit your brand.

1. What is a customer community?

At the heart of every customer community lies in the idea of creating a space where customers can interact, share experiences, ask questions and create links.

It's a virtual or physical space (the best of both worlds being to be "hybrid) that allows transcend the simple customer-company relationship to become a committed, even ambassadorial, brand community.

The objectives of such a community go beyond simply promoting products. It's about building a emotional connection between the brand and its customersThis encourages loyalty and long-term commitment.

Whether through online forums, dedicated community platforms or in-person events, customer communities provide a space where customers can feel heard, understood, valued and connected.

The benefits are manifold: from sharing information and tips between users to creating an atmosphere of trust, these communities become catalysts for the continuous improvement of products and services.

But it's also an opportunity to listen to our customers and partners, and to find a solution that's right for them. invaluable additional value that your company can bring to them through the collective of your customer community.

It's by understanding these nuances that we can truly grasp the potential impact of customer communities, whether in a BtoB or BtoC context.

2. Differences between a BtoB and BtoC customer community

The nuances between customer communities in the BtoB and BtoC sectors are crucial to understanding how strategies need to be adapted according to context.

In fact, thecommunity audience will influence your objectives and the method you adopt to animate and engage your customer community.

BtoB

In a BtoB environment, customer communities often focus on more professional aspects.

Lembers share in-depth knowledge on the use of products in specific contexts, exchange information and best practicesand collaborate on solutions professional challenges.

Discussions can focus on subjects directly related to the brand's products and services. But they can also be more indirectly linked to members' businesses and issues, for example helping others, share the best strategies and feedback in specific professional environments.

Customer communities often succeed when they are not focused on self-promotion. Work more on enhancing the value of your members through a Measurable ROI for themselves (saving time by helping each other, learning from and sharing experiences with peers), and all thanks to your brand.

BtoC

Conversely, customer communities in the BtoC sector tend to be more focused on theuser experiencethe personal accounts and useful tips.

Members share their experiences of using products or services in everyday situations, discuss preferred features, and offer personal recommendations.

Brands can leverage these discussions to refine their marketing and product/service development strategies, by understanding consumer needs and preferences.

3. Why create a customer community?

Animating a customer community goes beyond simply providing a space for interaction.

This meansinvest time and resources in the content creation engaging, the stimulating discussionthe creating connections between members that will bring them value and recognition active members.

Build trust and strengthen your brand

Animating a customer community creates an exclusive, close bond with its members. This close bond has the advantage of not being ephemeral and of create a deep, emotional relationship between brand and customer.

So.., your brand is more attractive by developing the sense of belonging and strengthens your loyalty marketing.

Fostering commitment

Animating a customer community helps maintain a high level of commitment. Engaged customers are more likely to remain loyal to the brandto share their positive experiences, and to influence other potential customers by becoming Ambassadors.

Collect direct feedbacks

Animating a community, brands can collect direct feedback about their products or services. This feedback is often more honest and detailed than conventionally generated comments, providing a valuable source of information for continuous improvement.

4. Benefits of building a customer community

Strengthening loyalty and trust :

A well-managed community will create a sense of community and loyalty. Members feel connected to the brand and to other customers, strengthening their loyalty over the long term: ideal for your loyalty marketing strategy.

However, it is important to demonstrate transparency andauthenticity with your members to avoid the risk of turning the collective's strength against you.

An authentic discourse and actions consistent with your community's mission must legitimize your community's raison d'être in the eyes of your members.

Direct feedback to improve products or services:

Discussions within the community provide valuable feedback on the strengths and weaknesses of products or services, on customer expectations and needs that can bring value, and thus facilitate innovation and continuous improvement for the company.

Increase brand awareness:

Active community members become brand ambassadors. They share their experiences positively with their network, helping to increase the brand's visibility and reputation.

5. Steps to creating a customer community

Creating a community requires a structured approach. It's a real community marketing strategy to build (Community Building) to make it a success.

Defining your community's mission

Quickly position the your community's mission (raison d'être).

What mission should your community accomplish, thanks to the strength of the collective you want to build? Defining your community's mission is fundamental to rallying your customers around your brand.

This is your mission, and your actions must be focused on it to increase theattractiveness of your community and loyalty of your members to the latter.

Defining objectives

Clearly identify what you want to achieve with the community: strengthen customer loyalty, collect feedback, encourage mutual support or simply develop your commercial activity?

To do this, you can use the SPACES model by David Spinks, co-founder of CMX Hub :

S - Support :

Facilitate support and improve customer satisfaction with your products/services, while reducing your costs, thanks to the commitment, mutual assistance, advice, experience sharing and best practices provided by your customer community.

P - Product :

Build and improve your products and services through ideation, feedback and comments from the customers in your community.

A - Acquisition :

Increase your appeal and develop your ambassador base (advocacy) to develop your commercial activity (prospects / leads / users, partners, investors...) thanks to your community of customers, loyal and committed to your brand.

C - Contribution :

Engage your community of members to help create content and resources for the benefit of your brand and community.

E - Commitment :

Multiply the points of contact and interactions with your brand's customers to increase customer retention and loyalty thanks to the diversity of community formats and experiences.

S - Success :

Capitalize on your customer ambassadors (Customer Advocacy) to relay your successes and information, share their satisfaction and successes with you, sponsor new customers for your company...

This SPACES model allows you to define one or more objectives that will justify your investment in creating and developing a customer community.

Identify and understand your audience

Understand your customers' needs and expectations by conducting customer surveys. The aim is to understand their expectations of your brand and your community.

Choosing the right community platform

Select the right communication channel for your target customers.

This can be an online forum, a group on social networks, a website or a community application with your brand universe.

The challenge is to find the best way to reach your members quickly and easily.

Choose the right solution to help you animate your community and enhance your brand.

The chosen solution should make it easy to share your content (news, opportunities, resources, etc.) via a news feed and content hosting, from manage your eventsregistration and meetings between participants, connect your members through a directory dedicated to your community to enable them to exchange information easily instant messaging (private or grouped).

Finally, segment your customers into sub-communities will enable you to segment your communication and events to engage your members according to their typology, their company, their sector of activity, their interests, their geographical area...

Creating an editorial content plan

Define and vary the types of content to be shared (videos, photos, documents, editorial content, links...) across your community media, discussion topics and publication frequencies to maintain a constant level of engagement.

Content publication and recurrence are key to maintaining regular contact with your customer community.

Encouraging active participation

Set up incentives and recognition levers so that your members can actively participate, react, share and help each other.

These incentives can take the form of calls for testimonials, opportunities to share with them, rewards, content that enhances the value of your members or exclusive events to which they can gain access thanks to their community membership.

Evaluate and adjust

Regularly monitor your community's performance.

Analyze your platform statistics and member feedback. Adjust strategies accordingly to ensure the continued appeal and loyalty of your community.

6. Conclusion

Customer communities emerge as invaluable marketing levers for assert your brand, develop a sense of belonging and engage your members as close as possible to your organization.

Whether in the BtoB or BtoC sector, animating a community offers a unique opportunity to build strong, lasting relationships. solid, lasting customer relationshipsto create a deep trust with your brand, get feedback and create a real bond with your customers.

Your organization can now create its own community of customers according to its own objectives and offer a space that values thecustomer experience and in which they feel heard, connected and promoted around your brand.

Ready to create your own customer community?

Create, animate and engage customer community as part of a community marketing strategy offers many advantages for increasing your brand's appeal and strengthening customer loyalty.

Start building your customer community now with the help of our experts!

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand universe.

Give the members of your community a community web platform and mobile application to manage, animate and promote your community!

10 golden rules for animating and engaging a community

Posted by Damien Armenté on 4 July 2023 | Featured | No Comments

How to animate and hire a sustainable community?

Whether you're a association or trade uniona sports club that runs a business club with its community of partners, a cluster or competitive pole with its members, a training company with a learning community, a media that wants to create a close bond with its audience, an event or simply a company wishing to animate its ecosystem with its partners, employees, customers, ambassadors... the community management is a key element.

Visit 10 essential rules to make your community animation a success !

1. Define the community's mission and objectives

Before creating your community, it is crucial to clearly define your Missionits purpose and objectives. What is the purpose of this community? What do you hope to achieve? Your mission must be inspiring and motivating for your members. It must also be aligned with your organization's overall objectives.

Take the time to think about what you want to achieve with your community and how to vote. community marketing strategy is part of your overall strategy.

Don't forget to define common objectives the community to achieve your mission, as well as individual objectives in which your members should find themselves throughout your community.

Engaging a community starts with a unifying Mission !

2. Identify and understand your target audience

Once you have a clear Mission, it's time to understand who your target audience is. Qhat are the interests and goals of your members? in your community? What challenges do they face? What kind of content will interest them?

Understanding and knowledge of your members' objectives will help you create content and events that are relevant to them and to create connections who will bring them value thanks to their sense of community.

Use surveys, interviews and data analysis to get a clear picture of who your members are and what they want. It's crucial to be able to solicit meeting, learning and personal enrichment objectives to better engage members collectively and individually.

3. Create a community animation plan

Un animation plan is the key to keeping your community engaged. Just like a well-oiled communication plan, the animation plan can include regular communications, publications on social media to make your community better known, and event rituals to create links and offer value-added content for your members (afterwork, conference, round table, networking cocktail...).

And to make your life easier as part of this community animation and with the aim of developing your members' commitment, you can call on the services of a community platform to federate, connect and keep in touch with your members on a regular basis, and much more besides.

Your animation plan needs to be flexible and adaptable, capable of meeting the changing needs of your community. It must also be consistent, with regular updates to keep your community informed and engaged, all year round and at all times.

4. Provide a constant value

La regularity is essential, Make sure you regularly provide your community with value-added content and create identifiable, memorable event rituals.

This content can be resources on industry or business themes, interviews and portraits of your members and partners, opportunities to share for the benefit of your community and its Mission, group discussions or even simply information on the life of your community and its network...

Value can take many forms, but the objective is always the same: to help your members achieve their goals, solve their problems, build trust and meet the Mission to which you're committed.

Lhe regularity of your animation is key to engaging a community.

5. Encourage participation and interaction

Create opportunities for community members to engage and interact, connect and support each other.

This can take the form of calls to community members, community challenges, events or discussion groups. Encourage your members to share their ideas, experiences, opportunities and questions.

The more your community becomes a "reflexthe more active and committed it is, the more valuable it is.

6. Respond to comments and questions

Show your community that you listen and care about their contributions.

Respond quickly to comments and questions to encourage participation.

It shows your community that you value their contribution and are there to support them. What's more, it can provide you with valuable information about the needs and concerns of your community members.

7. Create a sense of belonging

Make sure your community members have a community space that immerses them in theyour brand universe and your values. In this way, they can a sense of belonging and exclusivity specific to your community.

So start by ritualizing the introduction of your members to your community. This will make them feel valued. This can take the form of a face-to-face or digital presentation.

Remember to recognize their contributions and thank them for their participation. You can also create opportunities for members to connect with each other, through discussion groups or events.

But don't forget, the best ConnectorYou're the one who knows most of its members and their issues: community organizer ! The more your members feel connected and involved in the community, the more likely they are to stay engaged.

8. Choose the right community management tools and platforms

There are many community management tools that can help you manage, animate and engage your community more effectively.

This could be a CRM-type platform for community management, a tool for tracking interactions on your various external social media, content management software, a ticketing system to allow you to manage event registrations, or even a social networking platform. a community management and animation application which will centralize your community's life and activities, right in your members' pockets, all year round.

Choose the tools that best suit your needs and those of your community to develop a sense of belonging and increaseengaging your community easily to your members.

9. Measure and adjust your community strategy

Use your statistics to evaluate the effectiveness of your community activities.

If something isn't working as planned, don't hesitate to make adjustments. This may include changes to your animation and communication plan, the introduction of new types of content, or modifications to the way you interact with your community.

Monitoring your progress and adapting accordingly is essential to the long-term success of your community. Never forget that your success will depend on the coherence of your animation plan to achieve the Mission. promise, as well as collective and individual objectives.

10. Train your community's ambassadors

Providing training and educational resources can help to strengthen community involvement and participation.

This can include workshops, webinars, guides or tutorials. The more knowledgeable and skilled your members are, the more likely they are to participate and actively support your community.

Train your members so you can delegate your community activities and responsibilizing your core group of committed members.

By following these 10 strategies, you'll be well placed to effectively create, animate and engage your professional community. Remember, the key to a successful community is constant engagement and providing value to your members. Good luck!

And there you have it! By following these 10 basic rules, you'll be well equipped to create, animate and effectively engage your professional community.

Remember, the key to a successful community is constant engagement and providing value to your members. Good luck!

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand universe.

Give the members of your community a community web platform and mobile application to manage, animate and promote your community!

Community Builders form a community: the Community Leaders Club is launched!

Posted by Damien Armenté on July 28, 2022 | Featured

80 Community Builders gathered at the Community Leaders Club launch party: "Spotlight on communities which took place on Tuesday, July 5.

Community organizers now have their own Club. The Community Leaders Club accompanies community animation professionals through the challenges of the profession. Our ambition is to put the spotlight on animators who often learn their trade on the job: a mix of communication, marketing and sales skills, as well as empathy, listening, coordination and interpersonal skills. A deeply human profession which is also tending to go digital.

The event took place at Lumen, the Cité de la Lumière, home to Lyon's Cluster Lumière. This exclusive evening enabled community leaders to :

– preview visit this innovative new venue: the Hub du Cluster Lumière.

– learn from shared experiences and visions of community animation duringa round table on "The Power of Communities".

- get inspired by a surprise conference on "how a community can make an impact to achieve its mission through its power". with a testimonial from Laurent Morel, co-founder of Time for the Planet. Thank you Laurent for accepting our invitation. and for this rich and impactful sharing of experiences 🙏.

- connect and exchange ideas over a networking cocktail on OUFTOP! the rooftop with a breathtaking view of Lyon from Lumen, the Cité de la Lumière.

The enriching and inspiring highlight was undoubtedly the round-table discussion which highlighted the importance of communities and their impact, reinforced by our surprise "Grand Témoin" conference. To develop your community and fulfill its mission, several questions were raised:

- How to animate your community? A look at the rituals, activities, content and events of the community leaders present.

- How do you engage your community? Sharing ideas and visions around community segmentation, defining ambassadors, achieving collective and individual objectives...

- How do you measure the impact, success and satisfaction of your community? Discussions on the benchmarks to adopt. NPS score, official Impact measurement, what depth of collection and analysis...?

A lively and enriching round-table discussion with testimonials from Mirella Launay from Medef Lyon-Rhône, Alexandre Vallat from French Tech Lyon Saint-Etienne, Philippe Badaroux from Cluster Lumière and Claire Ribouillard from Assoproneur.e. Instructive and structuring testimonies, with reflections such as :

Create opportunities for community members to meet each otherIn particular, create rituals that can be identified over time.
Creating regular rituals is essential. They mark out the life of a community. These rituals can take the form of events, but also of content and resources shared regularly with the community.
Setting up events "signatures"linked to the values and missions of its community.

"Beautiful and inspiring evening for the launch of the 1st Community Leaders Club event. An experience to highlight communities and the women and men who make them live and grow, at the heart of Lumen. 4 testimonials - 4 rich experiences..."

"A wonderful evening and a great way for community leaders to get together!"

"Tonight I was greatly inspired to animate the F3DF community of 3D design and additive manufacturing users in France."

Community Leaders Club: the Club for Community Builders

The Community Leaders Club is the new Club reserved for community animation professionals.

On the initiative of SuperConnectr, the Club's mission is to support community builders in professionalizing their profession. to enable them to exchange, share best practices, get inspired and connect with their peers.

To meet this challenge, the Community Leaders Club federates community animation professionals to connect them through events inspiring, enriching and convivial. The Club is also a network based on peer-to-peer exchanges, experience-sharing and mutual support between members around their trade.

Laurent Morel de Time For The Planetthe evening's surprise "Great Witness", put it very well: to fulfill its mission, every community needsexpertise and reputation.

Building up a network of members from different backgrounds who are invested in the life of the community helps create a strong community core.

At this evening's launch of the Community Leaders Clubexchanges between the leaders of different professional communities proved Laurent Morel right.

The "Spotlight on communities"confirmed the interest of Community Builders in connecting, exchanging and sharing around their business with the Community Leaders Club.

See you soon for our next back-to-school event!

Round table "The power of communities

Grand Témoin" conference with Laurent Morel, co-founder of Time for the Planet

Community Leaders networking cocktail at Lumen's OUFTOP

Interview: "How does HUB612 animate a community of'entrepreneurs on a hybrid model combining physical and digital?"

HUB612 - Creating a phygital (physical and digital) community (REPLAY)

Posted by Damien Armenté on May 8, 2021 | Featured | No Comments

Today, come and meet the community HUB612the Caisse d'Epargne gas pedal and investment fund in Lyon awith Pauline RAUDBrand Strategy and Communications Manager.

Pauline Raud leads a community whose aim is to provide remote and face-to-face support for start-up entrepreneurs, particularly FinTech and Insurtech. A shift in the world of coaching that followed the health crisis we've been experiencing since March 2020.

In this way, collective intelligence is turned on its head, and the HUB612 is a remarkable example of a structure that has been able to react quickly in order to animating your phygital community. So, is it better to animate your community face-to-face or remotely? What if the answer was to combine the best of both worlds to promote networking, follow-up and sharing experiences ?

The program :

"How does HUB612 animate a community of entrepreneurs on a hybrid model combining physical and digital?"

SuperConnectr regularly invites a community take the floor to present itself and its actions to its members and its ecosystem.

Community Talks enable Community Builders to showcase and promote their community. They share with you their mission, their rituals, their tools, their best animation practices, what they've tested that has worked or not so well... and answer your questions.

These Community Talks are aimed at community development professionals, as well as anyone who simply wants to find out more about our guest of the day.