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🎥 [LEcosystème #3] Club Franchise Ensemble CCI Lyon Métropole with Hakim Smaili & France Unie with Marc Fraysse

Posted by Damien Armenté on May 14, 2024 | Featured | No Comments

LEcosystème: broadcasting communities and business networks

Alongside Club Franchise Ensemble de la CCI Lyon Métropole and United FranceSuperConnectr is proud to present the 3rd issue of The ecosystemthe TV show to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

On the initiative of and in partnership with SuperConnectr, this program is produced by the media LE [Lyon-Entreprises].

The show The ecosystem aims to promote communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and unions, clusters and competitive clusters, business clubs and sports clubs, groups of entrepreneurs, managers and decision-makers...

🎙️ The ecosystem presents its mission, organization, added value, member typology, commitment and current community news in the form of an interview... We make them shine!

Discover now the 3rd issue on the driving forces of our ecosystem 💪

Episode #3: The ecosystem with Club Franchise Ensemble de la CCI Lyon Métropole and France Unie

Join us in meeting the community Club Franchise Ensemble and its Animation Manager : Hakim Smaili.

A community of entrepreneurs and franchise experts and professional development opportunities through workshop and experience-sharing sessions, and personalized Franchise coaching.

But also, discover the movement United Francefounded and run by Marc Fraysse :

"It all started with friends, loyal friends. And we said to ourselves that there were a few worries in this country, there was too much conflict between the political parties.

And having been elected for 22 years, I knew what it was like. And so we said: "We're going to create a movement: France Unie. In reality, it was Gaullism, social and united, bringing together what was scattered, ensuring that people who didn't always share the same ideas could talk to each other and respect each other.

📅 Last but not least, don't miss the LLEcosystème agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by our local communities!

Take part in the show The ecosystem !

You run a community or business network whose members are located in or near the Lyon metropolitan area?

Would you like us to present your event in the The ecosystem ?

Contact us to assess together when and how we can add value to you through the The ecosystem : contact us!

After des Builders Lyon - How to animate a community on several locations? Bel Air Camp

Community Builders Afterwork: "How to animate a community in multiple locations?"

Posted by Damien Armenté on April 30, 2024 | Featured

Join us for the Community Leaders Club's L'After des Builders :

Wednesday, May 15, 2024 in Lyon!

François Timour of WinOrWin - Community Leaders Club

Conference with Laurent Morel from Time for the Planet - Community Leaders Club

Laurent Aubertin of SuperConnectr and Florian Berthelot of F3DF - Community Leaders Club

Round-table: Mirella Launay of MEDEF Lyon-Rhône - Community Leaders Club

Sébastien Lecanu from SuperConnectr - Community Leaders Club

Networking Cocktail - Community Leaders Club

Damien Armenté - Community Leaders by SuperConnectr

Round table "The Power of Community" - Community Leaders Club

Round table: Alexandre Vallat from French Tech One Lyon Saint-Etienne - Community Leaders Club

Round table "The Power of Communities" - Community Leaders Club

Introduction: "The power of communities" round-table by Damien Armenté - Community Leaders Club

Salem Nait-Idir from Cluster Digital League - Community Leaders Club

Jean-François Houitte of Sport Connect Lyon and Sébastien Lecanu of SuperConnectr

Chloé Eléouet and Claire Ribouillard of Assopreneur.e and Frédéric Pichon (Egnoka)

Pauline Pernin (Cluster Equin Santé et Bien-Être), Alain Garcia, Antoine Tallis (Village des Recruteurs), Olivier Dedieu (Lyon-Entreprises) and Laurent Montmain (Club Les Plaisirs Gourmands)

Stéphane Rivoire from MIX-R - Community Leaders Club

Alice Blondel from ADETEM, the network of marketing professionals - Community Leaders Club

Alain Laidet from HUB-RETAIL - Community Leaders Club

Le Community Leaders Club invites you to its next Afterwork in Lyon on the theme: " How do you animate a community in several locations?"

Join us for this next event in Lyon : Wednesday, May 15, 2024 from 6:30 p.m.on the community's premises Bel Air Campthe largest network of workspaces in the Lyon regionlocated at 44 avenue de Paul Kruger, Villeurbanne.

For the occasion, meet our Club guest! For this After des Builders, he welcomes us to his home to talk and share with you about his strategy and challenges community development at several sites: Bel Air Business, Bel Air Industrie, Bel Air School and, more recently, Bel Air Textile.

Club Guest

Maxime Delarche, Community Builder at Bel Air Camp for the community Bel Air Family.

"An entrepreneur at heart, I spent 8 years in the world of events, offering extraordinary entertainment in France and Europe. After a one-year stint with the Déambulons workshop, I decided to go back to my roots and create quality creations, respectful of nature and mankind, using the incredible material that is bamboo 🎋..."

Maxime Delarche is now Community Builderin charge of managing Bel Air Camp on 4 sites: Bel Air Industry, Bel Air Business, Bel Air School and Bel Air Textile.

Afterwork program :

- Welcome from 6.30 pm

- Community Leaders Club news presentation

- Inspiration with our Club Guest

- Cocktail networking to exchange, share and connect between Community Builders !

Do you manage a community of customers, partners, employees, members, learners or alumni? The Community Leaders Club is for you!

📌 Don't miss this Club evening to exchange and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Wednesday, May 15, 2024

🕣 from 6.30pm
📍 Bel Air Camp : 44 avenue Paul Kruger, 69100 - Villeurbanne, France

Will you be joining us for the next Community Leaders Club evening in Lyon?

LEcosystème: the TV show of business communities and networks by SuperConnectr and Lyon-Entreprises

🎥 [LEcosystème #2] Vaulx en Velin Entreprises with Franck Bercegeay & Entreprendre Oullins Pierre-Bénite with Marilyne Techer

Posted by Damien Armenté on April 30, 2024 | Featured | No Comments

LEcosystème: the business communities and networks show by Lyon-Entreprises in partnership with SuperConnectr

Alongside Vaulx en Velin Entreprises and Entreprendre Oullins Pierre-BéniteSuperConnectr is proud to present the 2nd issue of The ecosystema new TV show to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

On the initiative of and in partnership with SuperConnectr, this program is produced by the media LE [Lyon-Entreprises].

The show The ecosystem aims to promote communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and unions, clusters and competitive clusters, business clubs and sports clubs, groups of entrepreneurs, managers and decision-makers...

🎙️ The ecosystem presents its mission, organization, added value, member typology, commitment and current community news in the form of an interview... We make them shine!

Discover now the 2nd issue on the driving forces of our ecosystem 💪

Episode #2: The ecosystem with Vaulx en Velin Entreprises and Entreprendre Oullins Pierre-Bénite.

Join us in meeting the community Vaulx en Velin Entreprises and its Managing Director : Franck Bercegeay. An association of business leaders committed to making an economic and social impact on the local community.

Discover the community Entreprendre Oullins Pierre-Béniteborn of the merger in early 2024 between the towns of Oullins (Entreprendre à Oullins) and Pierre-Bénite, both located in the southwest of the Lyon metropolitan area.

By welcoming entrepreneurs from the town of Pierre-Bénite, the association Doing business in Oullins thus becomes Entreprendre Oullins Pierre-Bénite. Marilyne Techer, President of the association, gives us an update on the network.

2 key words to remember : Human and Local 🔥

📅 Last but not least, don't miss the LLEcosystème agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by our local communities!

Take part in the show The ecosystem !

You run a community or business network whose members are located in or near the Lyon metropolitan area?

Would you like us to present your event in the The ecosystem ?

Contact us to assess together when and how we can add value to you through the The ecosystem : contact us!

🎥 [LEcosystème #1] MEDEF Lyon-Rhône with Gilles Courteix & My Rotary Startup with Carole Courgey (Rotary Club Lyon Nord / Lyon Lumière)

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the business communities and networks show by Lyon-Entreprises in partnership with SuperConnectr

Alongside MEDEF Lyon-Rhône and Rotary Club de LyonSuperConnectr is proud to unveil The ecosystema new TV show to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

On the initiative of and in partnership with SuperConnectr, this program is produced by the media LE [Lyon-Entreprises].

The show The ecosystem aims to promote communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and unions, clusters and competitive clusters, business clubs and sports clubs, groups of entrepreneurs, managers and decision-makers...

🎙️ The ecosystem presents its mission, organization, added value, member typology, commitment and current community news in the form of an interview... We make them shine!

Discover now the 1st issue on the driving forces of our ecosystem 💪

Episode #1: The ecosystem with MEDEF Lyon-Rhône and the Rotary Club of Lyon.

Join us on a voyage of discovery of the Rotary Club de Lyonand more specifically the new Rotary Club Lyon Lumière and the program MY ROTARY START UP with its president Carole Courgey.

But also, go behind the scenes and find out how the MEDEF Lyon-Rhône and its Chairman Gilles Courteix.

2 key words to remember : Commitment and Serve 🔥

📅 Last but not least, don't miss the LEcosystème agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by our local communities!

Enjoy this 1st episode!

Take part in the show The ecosystem !

You run a community or business network whose members are located in or near the Lyon metropolitan area?

Would you like us to present your event in the The ecosystem ?

Contact us to assess together when and how we can add value to you through the The ecosystem : contact us!

LECOSYSTEME by LYON-ENTREPRISES - SUPERCONNECTR : broadcasting communities and business networks

LEcosystème: the new TV show for business communities and networks

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the TV show that promotes communities and business networks.

SuperConnectr is proud to unveil The ecosystema new TV show to present and promote business communities and networks in the Lyon metropolitan area and the Auvergne Rhône-Alpes region.

Initiated by SuperConnectr, this program is produced in partnership with Lyon-Entreprises media.

The show The ecosystem aims to raise the profile of business communities and networks that boost the economy and create high-value connections between the region's decision-makers.

From Tuesday, April 9, 2024, discover this new show a real spotlight on the strengths of our ecosystem.

The concept behind LEcosystème

LEcosystem is a twice-weekly program designed to showcase and promote the initiatives of business communities and networks.

Each episode is an open window on the mission and raison d'être of these communities, their organization, their challenges, their levers of animation and their current events that boost our local economy.

Professional associations and unions, clusters and competitive clusters, business clubs and sports clubs, groups of entrepreneurs, managers and decision-makers...

We present them to you in the form of an interview: mission, organization, added value, type of member, commitment, current events... we make them shine!

Who are the guests: the Community Builders?

The show welcomes Community Builders Community builders and facilitators. Business network leaders who share their mission, their values and the impact of their actions on their ecosystem.

Each show promises an original angle and rich exchanges with two guestsoffering a real diversity of perspectives, actions and experiences.

Community Builders are at the heart of The ecosystem. They are professionals with a passion for community development and animation: Community Building, a fast-growing profession.

Community Builders play a crucial role in creating spaces for exchange, events, synergies, connections, levers for growth and development for the entrepreneurs and professionals who get involved...

How to watch LEcosystème?

The LEcosystème show will be accessible via several platforms, including the SuperConnectr.com website, the Lyon-Entreprises media site and its newsletter, on our YouTube channel.

Stay tuned for announcements on broadcast dates and times, as well as information on how to join our community so you don't miss any shows. The ecosystem.

Community Builders Afterwork: "How to create a community? The SPACES model

Posted by Damien Armenté on 3 April 2024 | Featured

Community Builders Afterwork: "How to create a community? The SPACES model."

How do you create a community?

Le Community Leaders Club invites you to its next Afterwork in Paris on the theme: " How to create a community The SPACES Model. "

Before setting up a community, it's a good idea to ask yourself the right questions.

And especially: "Why create a community?"

What objectives do I want to create a community for? What value do I want to create with a community?

The SPACES Model.

To answer these fundamental questions, we approach them from the angle of the SPACES model, designed by David Spinks, founder of CMX Hub.

The basis of this SPACES model is to help you define what you want to achieve with your community. Strengthen customer loyalty? Increase feedback? Encourage members to help each other? Simply develop your business?

These are the main objectives established by the SPACES model which we will explore in detail during the evening, with concrete case examples from our 3 Club guests:

S - Support :

Facilitate support and improve customer satisfaction with your products/services.

P - Product :

Build and improve your products and services.

A - Acquisition :

Increase your attractiveness and develop your ambassador base (advocacy) to develop your sales activity.

C - Contribution :

Engage your community members to help create content.

E - Commitment :

Increase the number of points of contact and interactions with your brand's customers.

S - Success :

Capitalize on your customer ambassadors (Customer Advocacy).

L'After des Builders: Tuesday, April 23, 2024 in Paris!

Join us for our next event in Paris: Tuesday, April 23, 2024 from 6:30 p.m.in the community's new premises KhiplaceClub des investisseurs professionnels (62 rue de la Boétie, 75008 Paris).

For the occasion, meet our 3 Club guests, who will be sharing their stories and experiences with you. community animation strategies, put into perspective with the SPACES Model.

The 3 Club Guests

Eloïse Barrège, Community Builder at The Growth Machine for the community Playground.

After working for 5 years in communications agencies as a Digital & Social Media Consultant, Eloïse was theone of France's first Community Builders as such, joining Ausha in 2020 as Community Builder & Partnership. Eloïse Barrège has been managing a podcaster community of +2000 members for 3 years.

Now a Community Builder at La Growth Machine, Eloïse is in charge of the Playground community, dedicated to Sales, Growth and Recruiters.

Winter Joseph from CO-IMMO, the 1st national network of real estate business clubs. CO-IMMO is business clubs open to all real estate professionals, with the aim of expand their expertise on their local business sector 👊

Sabine Tang from CNAVS and its CNAVS member communitythe professional union affiliated to the Agéa federation, represents the interests of AXA Prévoyance et Patrimoine general agents 🤝

Afterwork program :

- Welcome from 6.30 pm

- Community Leaders Club news presentation

- Round-table discussion with our Club Guests

- Cocktail networking to exchange, share and connect between Community Builders !

Do you manage a community of customers, partners, employees, members, learners or alumni? The Community Leaders Club is for you!

📌 Don't miss this Club evening to exchange and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday, April 23, 2024

🕣 from 6.30pm
📍 Khiplace : 62 rue de la Boétie, 75008 - Paris

Will you be joining us for the next Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / Community marketing: the future of the customer experience? / All4Customer trade show

Community marketing: the future of the customer experience (All4Customer Paris)

Posted by Damien Armenté on 9 March 2024 | Featured

Join us for the Community Builders Afterwork: "Community Marketing: the future of the customer experience?" at All4Customer Paris.

Visit Community Leaders Club, the Club for community animation professionals, is coming to Paris!

Join us for this first event in Paris: Tuesday, March 26, 2024 from 5:30 p.m.at the Parc des Expositions de la Porte de Versailles (Pavillon 3 at French Event Booster).

At the All4Customer Paris trade showthe trade show for customer experience, digital marketing, e-commerce, data and artificial intelligence (ex. Salon E-Marketing Paris and Stratégie Clients), join us for a round-table discussion on the following topics growing marketing trend in order toincrease your attractiveness and your loyalty strategy :

"Community marketing: the future of customer experience?"

For this 1st rendez-vous, get inspired, exchange, share and connect with the community animation professionals present at the event.

Get inspired and exchange ideas with our 3 guests of the day, who will share their stories and experiences with you. community marketing strategy to benefit their business :

Pascal Bouvet of Club CIC International and its customer community international entrepreneurs 🛫

Maud Schnitzler of TASTE and its expert community to enable the creation of tailor-made support for the development of human capital skills 👊

Pierre Emmanuel Ruiz of Visiativ and its Visiativ Connect customer communityThe digital transformation of your company 🚀

Afterwork program :

- Welcome from 5.30 pm

- Community Leaders Club news presentation: Welcome Paris!

- Round-table discussion with our Club guests

- Cocktail networking to exchange, share and connect between Community Builders !

Do you manage a community of customers, partners, employees, members, learners or alumni? Community Leaders is for you!

📌 Don't miss this Club evening to exchange and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday, March 26, 2024

🕣 from 5.30pm
📍 Pavilion 3 (French Event Booster): Parc des Expositions de la Porte de Versailles, 75015 - Paris

Will you be joining us for the 1st Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / Community: the future of the media experience?

Community Builders Afterwork: "Community: the future of the media experience?

Posted by Damien Armenté on 23 February 2024 | Featured

Join the Community Builders Afterwork: "Community: the future of media experience?"

Join us for the next After des Builders: the Community Builders Afterwork organized by Community Leaders Club, Club des professionnels de l'animation de communauté.

Do you manage a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday, March 5, 2024 at 6:30 p.m. for the next After des Builders in Lyon.

For the occasion, our partner NEXT-U welcomes us to a brand new venue: the NEXT-U Café, right in the heart of Lyon's new La Confluence district.

Join us for an exceptional evening with the new Chairman of Lyon and its region's leading business media: Antoine Tallis from LE [Lyon-Entreprises].

As a Community Builder, you are invited to participate in a exclusive evening with the Community Leaders Club by SuperConnectr :

🎤 Meet Antoine TALLISthe new Chairman of LE [Lyon-Entreprises] for a privileged exchange on its vision and its new community strategy for this the leading business media in the Lyon region.

Immerse yourself in the projects that will shape the future of LE [Lyon-Entreprises] media.

We'll chat with Antoine for a moment of inspiration on "Community: the future of the media experience?"

But that's not all...

👀 You'll also have the opportunity to preview the announcement of an exclusive partnership between THE [Lyon-Entreprises] and SuperConnectr. 🥰

Find out how we can work together to promote your communities and networks in the region 🤩

Important announcements will be made on the occasion of this wonderful evening!

📌 Don't miss this opportunity to exchange and connect with your peers, community leaders: between Community Builders!

On the program for the next Buidlers Afterwork, the Community Builders Afterwork. :

- Home

- Community Leaders Club news presentation

- Club guest interview: Antoine Tallis from LE [Lyon-Entreprises].

- Cocktail networking to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday, March 5, 2024
🕣 from 6.30pm
📍 NEXT-U Café (6 place Camille Georges, 69002 Lyon)

Will you be joining us for the next Builders' After party?

Community Leaders Club - After des Builders Kick Off 2024

Community Builders Afterwork: Kick Off 2024!

Posted by Damien Armenté on January 26, 2024 | Featured

Join the 1st 2024 Community Builders Afterwork: Kick Off!

A new year means a new 2024 program for the Community Leaders Club, Club des professionnels de l'animation de communauté. L'After des Builders, is the Community Builders Afterwork!

Do you manage a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday, February 6, 2024 for our 1st After des Builders in Lyon.

For the occasion, our partner, Club CIC International, welcomes us to the CIC Place de l'Innovation in Lyonin the heart of the peninsula, for this Kick-Off 2024 evening.

Let's kick off the year together by taking stock of your community animation challenges and determine the themes/formats you're looking forward to in the new year 😃

This moment of co-construction of the roadmap for our Community Leaders Club meetings will of course be followed by a time of exchange and connection over cocktails between Community Builders. 🍷.

On the program for the 1st 2024 Community Builders Afterwork :

- Home

- Introducing the guest Community Builders

- Community Leaders Club news presentation

- Announcement of upcoming Club dates

- Discuss your issues and themes for 2024

- Cocktail networking to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday, February 6, 2024
🕣 from 6.30pm
📍 CIC Place de l'Innovation (6 Rue du Bât d'Argent, 69001 Lyon)

Will you be joining us for the 1st Builders' After Party of the year?

How to create a customer community? Keys to success

How to Create a Customer Community? The Keys to Success.

Posted by Damien Armenté on 19 January 2024 | Featured | No Comments

Visit Community marketing is one of the marketing levers favored by Marketing Directors and Managers in 2024.

Companies are constantly looking for innovative ways to increase brand appeal and develop customer loyalty with their customers.

One of the fastest-growing strategies, create a customer community can be a powerful marketing lever for stand out, hire and build customer loyaltywith both BtoB and BtoC customers.

In this article, we delve into the world of customer communities.

We'll explore what they are, looking at the differences between BtoB and BtoC environments and understanding why and how animating these communities can benefit your brand.

1. What is a customer community?

At the heart of every customer community lies in the idea of creating a space where customers can interact, share experiences, ask questions and create links.

It's a virtual or physical space (the best of both worlds being to be "hybrid) that allows transcend the simple customer-company relationship to become a committed, even ambassadorial, brand community.

The objectives of such a community go beyond simply promoting products. It's about building a emotional connection between the brand and its customersThis encourages loyalty and long-term commitment.

Whether through online forums, dedicated community platforms or in-person events, customer communities provide a space where customers can feel heard, understood, valued and connected.

The benefits are manifold: from sharing information and tips between users to creating an atmosphere of trust, these communities become catalysts for the continuous improvement of products and services.

But it's also an opportunity to listen to our customers and partners, and to find a solution that's right for them. invaluable additional value that your company can bring to them through the collective of your customer community.

It's by understanding these nuances that we can truly grasp the potential impact of customer communities, whether in a BtoB or BtoC context.

2. Differences between a BtoB and BtoC customer community

The nuances between customer communities in the BtoB and BtoC sectors are crucial to understanding how strategies need to be adapted according to context.

In fact, thecommunity audience will influence your objectives and the method you adopt to animate and engage your customer community.

BtoB

In a BtoB environment, customer communities often focus on more professional aspects.

Lembers share in-depth knowledge on the use of products in specific contexts, exchange information and best practicesand collaborate on solutions professional challenges.

Discussions can focus on subjects directly related to the brand's products and services. But they can also be more indirectly linked to members' businesses and issues, for example helping others, share the best strategies and feedback in specific professional environments.

Customer communities often succeed when they are not focused on self-promotion. Work more on enhancing the value of your members through a Measurable ROI for themselves (saving time by helping each other, learning from and sharing experiences with peers), and all thanks to your brand.

BtoC

Conversely, customer communities in the BtoC sector tend to be more focused on theuser experiencethe personal accounts and useful tips.

Members share their experiences of using products or services in everyday situations, discuss preferred features, and offer personal recommendations.

Brands can leverage these discussions to refine their marketing and product/service development strategies, by understanding consumer needs and preferences.

3. Why create a customer community?

Animating a customer community goes beyond simply providing a space for interaction.

This meansinvest time and resources in the content creation engaging, the stimulating discussion, the creating connections between members that will bring them value and recognition active members.

Build trust and strengthen your brand

Animating a customer community creates an exclusive, close bond with its members. This close bond has the advantage of not being ephemeral and of create a deep, emotional relationship between brand and customer.

So.., your brand is more attractive by developing the sense of belonging and strengthens your loyalty marketing.

Fostering commitment

Animating a customer community helps maintain a high level of commitment. Engaged customers are more likely to remain loyal to the brandto share their positive experiences, and to influence other potential customers by becoming Ambassadors.

Collect direct feedbacks

Animating a community, brands can collect direct feedback about their products or services. This feedback is often more honest and detailed than conventionally generated comments, providing a valuable source of information for continuous improvement.

4. Benefits of building a customer community

Strengthening loyalty and trust :

A well-managed community will create a sense of community and loyalty. Members feel connected to the brand and to other customers, strengthening their loyalty over the long term: ideal for your loyalty marketing strategy.

However, it is important to demonstrate transparency andauthenticity with your members to avoid the risk of turning the collective's strength against you.

An authentic discourse and actions consistent with your community's mission must legitimize your community's raison d'être in the eyes of your members.

Direct feedback to improve products or services:

Discussions within the community provide valuable feedback on the strengths and weaknesses of products or services, on customer expectations and needs that can bring value, and thus facilitate innovation and continuous improvement for the company.

Increase brand awareness:

Active community members become brand ambassadors. They share their experiences positively with their network, helping to increase the brand's visibility and reputation.

5. Steps to creating a customer community

Creating a community requires a structured approach. It's a real community marketing strategy to build (Community Building) to make it a success.

Defining your community's mission

Quickly position the your community's mission (raison d'être).

What mission should your community accomplish, thanks to the strength of the collective you want to build? Defining your community's mission is fundamental to rallying your customers around your brand.

This is your mission, and your actions must be focused on it to increase theattractiveness of your community and loyalty of your members to the latter.

Defining objectives

Clearly identify what you want to achieve with the community: strengthen customer loyalty, collect feedback, encourage mutual support or simply develop your commercial activity?

To do this, you can use the SPACES model by David Spinks, co-founder of CMX Hub :

S - Support :

Facilitate support and improve customer satisfaction with your products/services, while reducing your costs, thanks to the commitment, mutual assistance, advice, experience sharing and best practices provided by your customer community.

P - Product :

Build and improve your products and services through ideation, feedback and comments from the customers in your community.

A - Acquisition :

Increase your appeal and develop your ambassador base (advocacy) to develop your commercial activity (prospects / leads / users, partners, investors...) thanks to your community of customers, loyal and committed to your brand.

C - Contribution :

Engage your community of members to help create content and resources for the benefit of your brand and community.

E - Commitment :

Multiply the points of contact and interactions with your brand's customers to increase customer retention and loyalty thanks to the diversity of community formats and experiences.

S - Success :

Capitalize on your customer ambassadors (Customer Advocacy) to relay your successes and information, share their satisfaction and successes with you, sponsor new customers for your company...

This SPACES model allows you to define one or more objectives that will justify your investment in creating and developing a customer community.

Identify and understand your audience

Understand your customers' needs and expectations by conducting customer surveys. The aim is to understand their expectations of your brand and your community.

Choosing the right community platform

Select the right communication channel for your target customers.

This can be an online forum, a group on social networks, a website or a community application with your brand universe.

The challenge is to find the best way to reach your members quickly and easily.

Choose the right solution to help you animate your community and enhance your brand.

The chosen solution should make it easy to share your content (news, opportunities, resources, etc.) via a news feed and content hosting, from manage your eventsregistration and meetings between participants, connect your members through a directory dedicated to your community to enable them to exchange information easily instant messaging (private or grouped).

Finally, segment your customers into sub-communities will enable you to segment your communication and events to engage your members according to their typology, their company, their sector of activity, their interests, their geographical area...

Creating an editorial content plan

Define and vary the types of content to be shared (videos, photos, documents, editorial content, links...) across your community media, discussion topics and publication frequencies to maintain a constant level of engagement.

Content publication and recurrence are key to maintaining regular contact with your customer community.

Encouraging active participation

Set up incentives and recognition levers so that your members can actively participate, react, share and help each other.

These incentives can take the form of calls for testimonials, opportunities to share with them, rewards, content that enhances the value of your members or exclusive events to which they can gain access thanks to their community membership.

Evaluate and adjust

Regularly monitor your community's performance.

Analyze your platform statistics and member feedback. Adjust strategies accordingly to ensure the continued appeal and loyalty of your community.

6. Conclusion

Customer communities emerge as invaluable marketing levers to assert your brand, develop a sense of belonging and engage your members as close as possible to your organization.

Whether in the BtoB or BtoC sector, animating a community offers a unique opportunity to build strong, lasting relationships. solid, lasting customer relationshipsto create a deep trust with your brand, get feedback and create a real bond with your customers.

Your organization can now create its own community of customers according to its own objectives and offer a space that values thecustomer experience and in which they feel heard, connected and promoted around your brand.

Ready to create your own customer community?

Create, animate and engage customer community as part of a community marketing strategy offers many advantages for increasing your brand's appeal and strengthening customer loyalty.

Start building your customer community now with the help of our experts!

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!