SuperConnectr joins forces with inwink to become a leader in SaaS and Mobile platforms platforms for managing and animating communities.
As part of a strategic approach to become the leader in community platformsSuperConnectr, the Lyon-based start-up specialising in the digitalisation and enhancement of communities, today announces enter into exclusive negotiations with inwink, leader in BtoB event solutions.
With more than 50 committed customers over the last 3 years, SuperConnectr has proven expertise in supporting professional communities and their Community Buildersa white-label community marketing application for professional communities (MEDEF Lyon-Rhône and Est Parisien, LDLC ASVEL Féminin, Lyon Place Financière, Win Or Win, Digital League, Fédération Les Premières, Club CIC International, etc.).
The announcement of exclusive negotiations with inwink represents a key step in accelerating the development of innovative and advanced technological solutions for communities.
inwink, which offers a comprehensive, technologically advanced SaaS platform for organising events and continuously engaging its customers' audiencesSuperConnectr is the ideal partner for extending its technology offering into the fast-growing community market.
Professional communities can now benefit from a dedicated SuperConnectr offering, based on the inwink technology platform, to build, manage and run their organisation.
They will also be able to measure, analyse and develop these with a solution that has been tried and tested by over 130 BtoB event organisers (Bpifrance, Viva Technology, Sommet de l'Elevage, Cegid, Hub Institute, etc.).
This strategic alliance will provide the market with a unique a new secure SaaS community offering (ISO 27001 certification in progress), available as a web version and native mobile application.
100% personalised with the communities' brand universe, this offer facilitates :
- Management (memberships, payments, access rights, e-mail campaigns, event registrations, partners, etc.).
- Community management (news, media content, webinars, directory and matchmaking, sub-communities, private/group instant messaging, etc.)
- Processing the data collected, at the heart of inwink's design.
An Alliance to revolutionise the Professional Communities market
This merger is based on a shared vision: combining the best of both worlds between communities and eventsto deliver an optimised user and administrator experience.
The two companies aim to become leaders in community and events platforms with cutting-edge technologies and a strategy focused on industrialisation, personalisation as close as possible to the brand universe of communities, and making the most of data.
"We are very excited about this exclusive alliance with inwink, whose technology and expertise are widely recognised. This step represents not only a quantum leap for our market position and for strengthening the SuperConnectr brand, but also a significant acceleration in our growth and that of our customers".says Damien Armenté, CEO of SuperConnectr.
Florent Santin, co-founder and co-CEO of inwink adds: "This partnership with SuperConnectr reflects our desire to significantly accelerate the penetration of the inwink platform in new markets by relying on a network of partners who are highly specialised in their particular verticals. SuperConnectr's unique expertise in the B2B community sector will enable us to address this fast-growing market indirectly.
SuperConnectr and inwink to attend VivaTech 2024 in Paris from 22 to 25 May (Hall 2, Porte de Versailles, stand K04) as part of this alliance and to present the web and mobile community platform for professionals attending this key French and international tech event.
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