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LEcosystème: the TV programme on business communities and networks by SuperConnectr and Lyon-Entreprises

🎥 [LEcosystème #1] MEDEF Lyon-Rhône with Gilles Courteix & My Rotary Startup with Carole Courgey (Rotary Club Lyon Nord / Lyon Lumière)

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the business communities and networks programme by Lyon-Entreprises in partnership with SuperConnectr

Alongside MEDEF Lyon-Rhône and Rotary Club of LyonSuperConnectr is proud to unveil THEcosystema new TV programme to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

At the initiative of and in partnership with SuperConnectr, this programme is produced by the media LE [Lyon-Entreprises].

The show THEcosystem aims to raising the profile of communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

🎙️ THEcosystem introduces you in the form of an interview: mission, organisation, added value, type of member, commitment and current news from the communities... We make them shine!

Discover the 1st show on the driving forces of our ecosystem 💪

Episode #1: THEcosystem with MEDEF Lyon-Rhône and the Rotary Club of Lyon.

Join us on a journey to discover the Rotary Club of Lyonand more specifically the new Rotary Club Lyon Lumière and the programme MY ROTARY START UP with its president Carole Courgey.

You can also go behind the scenes and find out how the MEDEF Lyon-Rhône and its Chairman Gilles Courteix.

2 key words to remember: Commitment and Serve 🔥

📅 Last but not least, don't miss the The ecosystem agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by the communities in our region!

Enjoy this 1st episode!

Take part in the show THEcosystem !

You run a community or business network whose members are located in or near the Lyon Metropolitan Area?

Would you like us to present your event in the THEcosystem ?

Contact us to assess together when and how we can add value to you through the issue of THEcosystem : contact us!

LECOSYSTEME by LYON-ENTREPRISES - SUPERCONNECTR : l'émission des communautés et des réseaux d'affaires

LEcosystème: the new TV programme for business communities and networks

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the TV programme that promotes communities and business networks.

SuperConnectr is proud to unveil THEcosystemA new TV programme to showcase and promote business communities and networks in the Lyon metropolitan area and the Auvergne Rhône-Alpes region.

Initiated by SuperConnectr, this programme is produced in partnership with the Lyon-Entreprises media.

The show THEcosystem aims to raise the profile of business communities and networks that boost the economy and create high-value connections between the region's decision-makers.

From Tuesday 9 April 2024, discover this new show A real showcase for the strengths of our ecosystem.

The concept behind LEcosystème

LEcosystem is a twice-weekly programme designed to showcase and promote initiatives by business communities and networks.

Each episode is a window onto the mission and raison d'être of these communities, their organisation, their challenges, their driving forces and their current events that are boosting our local economy.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

We present them to you in the form of an interview: mission, organisation, added value, type of member, commitment, current news... we make them shine!

Who are the guests: the Community Builders?

The show welcomes Community Builders Community builders and facilitators. These business network leaders who share their mission, their values and the impact of their actions on their ecosystem.

Each show promises an original angle and rich discussions with two guestsoffering a real diversity of perspectives, actions and experiences.

Community Builders are at the heart of THEcosystem. They are professionals with a passion for developing and leading communities: Community Building, a fast-growing profession.

Community Builders play a crucial role in creating spaces for exchange, events, synergies, connections, levers for growth and development for the entrepreneurs and professionals who get involved...

How to watch LEcosystème?

The LEcosystème programme will be accessible via several platforms, including the SuperConnectr.com website, the Lyon-Entreprises media website and its newsletter, on our YouTube channel.

Stay tuned for announcements on broadcast dates and times, as well as information on how to join our community so you don't miss any shows. THEcosystem.

Community Builders Afterwork: "How to create a community? The SPACES model".

Posted by Damien Armenté on 3 April 2024 | Featured

Community Builders Afterwork: "How to create a community? The SPACES model.

François Timour from WinOrWin - Community Leaders Club

Conference with Laurent Morel from Time for the Planet - Community Leaders Club

Laurent Aubertin from SuperConnectr and Florian Berthelot from F3DF - Community Leaders Club

Round-table: Mirella Launay from MEDEF Lyon-Rhône - Community Leaders Club

Sébastien Lecanu from SuperConnectr - Community Leaders Club

Networking Cocktail - Community Leaders Club

Damien Armenté - Community Leaders by SuperConnectr

Round table "The Power of Community" - Community Leaders Club

Round table: Alexandre Vallat from French Tech One Lyon Saint-Etienne - Community Leaders Club

Round table "The Power of Communities" - Community Leaders Club

Introduction: round table "The power of communities" by Damien Armenté - Community Leaders Club

Salem Nait-Idir from the Digital League Cluster - Community Leaders Club

Jean-François Houitte from Sport Connect Lyon and Sébastien Lecanu from SuperConnectr

Chloé Eléouet and Claire Ribouillard from Assopreneur.e and Frédéric Pichon (Egnoka)

Pauline Pernin (Cluster Equin Santé et Bien-Être), Alain Garcia, Antoine Tallis (Village des Recruteurs), Olivier Dedieu (Lyon-Entreprises) and Laurent Montmain (Club Les Plaisirs Gourmands)

Stéphane Rivoire from MIX-R - Community Leaders Club

Alice Blondel from ADETEM, the marketing professionals' network - Community Leaders Club

Alain Laidet from HUB-RETAIL - Community Leaders Club

How do you create a community?

Le Community Leaders Club invites you to its next Afterwork in Paris on the theme: " How do you create a community? The SPACES Model. "

Before setting up a community, it's a good idea to ask yourself the right questions.

And in particular: "Why create a community?

What are the objectives for which I want to create a community? What value do I want to create with a community?

The SPACES model.

To answer these fundamental questions, we will approach them from the angle of the SPACES model, designed by David Spinks, founder of CMX Hub.

The basis of this SPACES model is to help you define what you want to achieve with your community. Strengthen customer loyalty? Increase feedback? Encourage members to help each other? Simply develop your commercial activity?

Here are the main objectives established by the SPACES model which we'll be looking at in detail over the course of the evening, with real-life examples from our 3 Club guests:

S - Support :

Facilitate support and improve customer satisfaction with your products/services.

P - Product :

Building and improving your products and services.

A - Acquisition :

Increase your appeal and develop your ambassador base (advocacy) to develop your commercial activity.

C - Contribution :

Engage your community of members so that they contribute to the creation of content.

E - Commitment :

Increase the number of points of contact and interactions with your brand's customers.

S - Success :

Capitalise on your customer ambassadors (Customer Advocacy).

The Builders' After Party: Tuesday 23 April 2024 in Paris!

Join us for our next event in Paris: Tuesday 23 April 2024 from 6.30pmin the community's new premises KhiplaceClub des investisseurs professionnels (62 rue de la Boétie, 75008 Paris).

For the occasion, meet our 3 guests of the Club who will come to testify and share with you on their community animation strategies, put into perspective with the SPACES Model.

The 3 Club Guests

Eloïse Barrège, Community Builder at The Growth Machine for the community Playground.

After working for 5 years in communications agencies as a Digital & Social Media Consultant, Eloïse was theone of France's first Community Builders as such, joining Ausha in 2020 as Community Builder & Partnership. Eloïse Barrège has led a community of podcasters with over 2,000 members for 3 years.

Now a Community Builder at La Growth Machine, Eloïse is in charge of the Playground community, dedicated to Sales, Growth and Recruiters.

Winter Joseph de CO-IMMO, the leading national network of property business clubs. CO-IMMO means business clubs open to all real estate professionals, with the aim of extend their expertise on their local business sector 👊

Sabine Tang from CNAVS and its CNAVS member communitythe professional association affiliated to the Agéa federation, represents the interests of AXA Prévoyance et Patrimoine tied agents 🤝

Afterwork programme :

- Reception from 6.30pm

- News from the Community Leaders Club

- Round-table discussion with our Club Guests

- Networking cocktail to exchange, share and connect between Community Builders !

Do you run a community of customers, partners, employees, members, learners or alumni? The Community Leaders Club is for you!

📌 Don't miss this Club evening to chat and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday 23 April 2024

🕣 from 6.30pm
📍 Khiplace : 62 rue de la Boétie, 75008 - Paris

Will you be joining us for the next Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / Community marketing: the future of the customer experience / All4Customer trade fair

Community marketing: the future of customer experience (All4Customer Paris)

Posted by Damien Armenté on 9 March 2024 | Featured

Take part in the Community Builders Afterwork: "Community Marketing: the future of the customer experience?" at the All4Customer Paris trade fair.

A Community Leaders Club, the Club for community management professionals, is coming to Paris!

Join us for this first event in Paris: Tuesday 26 March 2024 from 5.30pmat the Parc des Expositions, Porte de Versailles (Pavilion 3 at French Event Booster).

At the All4Customer Paris trade fairJoin us for our round-table discussion at the Customer Experience, Digital Marketing, E-Commerce, Data and Artificial Intelligence exhibition (formerly the E-Marketing Paris and Stratégie Clients exhibitions), where you will be able to discuss a range of issues relating to customer experience, digital marketing, e-commerce, data and artificial intelligence. growing marketing trend in order toincrease your attractiveness and your loyalty strategy :

"Community marketing: the future of customer experience?"

For this 1st event, get inspired, exchange ideas, share ideas and connect with the community development professionals attending the event.

Get inspired and exchange ideas with our 3 guests of the day who will come to talk and share their experiences with you. community marketing strategy to benefit their business :

Pascal Bouvet of Club CIC International and its customer community international entrepreneurs 🛫

Maud Schnitzler from TASTE and its expert community to enable the creation of tailor-made support for the development of human capital skills 👊

Pierre Emmanuel Ruiz of Visiativ and its Visiativ Connect customer communityThe digital transformation of your company 🚀

Afterwork programme :

- Reception from 5.30pm

- News from the Community Leaders Club: Welcome Paris!

- Round-table discussion with our Club guests

- Networking cocktail to exchange, share and connect between Community Builders !

Do you run a community of customers, partners, employees, members, learners or alumni? Community Leaders is for you!

📌 Don't miss this Club evening to chat and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday 26 March 2024

🕣 from 5.30pm
📍 Pavilion 3 (French Event Booster): Parc des Expositions de la Porte de Versailles, 75015 - Paris

Will you be joining us for the 1st Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / The community: the future of the media experience?

Community Builders Afterwork: "Community: the future of media experience?

Posted by Damien Armenté on 23 February 2024 | Featured

Take part in the Community Builders Afterwork: "Community: the future of media experience?"

Join us for the next After des Builders: the Community Builders Afterwork organised by the Community Leaders Club, Club des professionnels de l'animation de communauté.

Do you run a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday 5 March 2024 at 6.30pm for the next After des Builders in Lyon.

For the occasion, our partner NEXT-U is welcoming us to a brand new venue: the NEXT-U Café, right in the heart of Lyon's new La Confluence district.

Join us for an exceptional evening with the new Chairman of the leading business media in Lyon and the surrounding region: Antoine Tallis from LE [Lyon-Entreprises].

As a Community Builder, you are invited to take part in a exclusive evening with the Community Leaders Club by SuperConnectr :

🎤 Meet Antoine TALLISthe new Chairman of LE [Lyon-Entreprises] for a privileged exchange on its vision and its new community strategy for this region. the leading business media in the Lyon region.

Take a closer look at the projects that will shape the future of the LE [Lyon-Entreprises] medium.

We'll be chatting with Antoine for a moment of inspiration on "Community: the future of the media experience?

But that's not all...

👀 You will also have the opportunity to preview the announcement of an exclusive partnership between LE [Lyon-Entreprises] and SuperConnectr. 🥰

Find out how, together, we plan to raise the profile of your communities and networks in the region 🤩

Important announcements will be made on the occasion of this wonderful evening!

📌 Don't miss this opportunity to exchange ideas and connect with your peers, community leaders: between Community Builders!

On the programme for the next Buidlers Afterwork, the Community Builders Afterwork :

- Home page

- News from the Community Leaders Club

- Club guest interview: Antoine Tallis from LE [Lyon-Entreprises].

- Networking cocktail to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday 5 March 2024
🕣 from 6.30pm
📍 NEXT-U Café (6 place Camille Georges, 69002 Lyon)

Will you be joining us for the next Builders' After party?

Community Leaders Club - After des Builders Kick Off 2024

Community Builders Afterwork: Kick Off 2024!

Posted by Damien Armenté on 26 January 2024 | Featured

Take part in the 1st 2024 Community Builders Afterwork: Kick Off!

A new year means a new 2024 programme for the Community Leaders Club, Club des professionnels de l'animation de communauté. After the Builders, is the Community Builders Afterwork!

Do you run a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday 6 February 2024 for our 1st After des Builders in Lyon.

For the occasion, our partner, Club CIC International, is hosting us at the CIC Place de l'Innovation in LyonIn the heart of the peninsula, for this Kick-Off 2024 evening.

Let's kick off the year together by taking stock of your community development challenges and determine the themes/formats you expect for the new year 😃

This moment of co-construction of the roadmap of our meetings for the Community Leaders Club will of course be followed by a time of exchange and connection over a cocktail between Community Builders. 🍷.

On the programme for the 1st 2024 Community Builders Afterwork :

- Home page

- Presentation of the invited Community Builders

- News from the Community Leaders Club

- Announcement of forthcoming Club dates

- Discussions on the issues and themes you expect to see in 2024

- Networking cocktail to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday 6 February 2024
🕣 from 6.30pm
📍 CIC Place de l'Innovation (6 Rue du Bât d'Argent, 69001 Lyon)

Will you be joining us for the 1st Builders' After Party of the year?

How do you create a customer community? The keys to success.

Posted by Damien Armenté on 19 January 2024 | Featured | No Comments

A Community Marketing is one of the marketing levers favoured by Marketing Directors and Managers in 2024.

Companies are constantly looking for innovative ways to increase the appeal of their brand and develop customer loyalty with their customers.

One of the fastest-growing strategies, create a community of customers can be a powerful marketing lever for stand out, hire and building customer loyaltywith both BtoB and BtoC customers.

In this article, we delve into the world of customer communities.

We're going to explore what they are, looking at the differences between BtoB and BtoC environments and understanding why and how animating these communities can benefit your brand.

1. What is a customer community?

At the heart of every customer community lies in the idea of creating a space where customers can interact, share experiences, ask questions and create links.

It's a virtual or physical space (the best of both worlds being to be "Hybrid) that enables transcend the simple customer-company relationship to become a committed community, or even an ambassador, for your brand.

The objectives of such a community go beyond simply promoting products. It's about building a emotional connection between the brand and its customersThis encourages loyalty and long-term commitment.

Whether through online forums, dedicated community platforms or face-to-face events, customer communities provide a space where customers can feel heard, understood, valued and connected.

The benefits are many: from sharing information and tips between users to creating an atmosphere of trust, these communities become catalysts for the continuous improvement of products and services.

But it's also an opportunity to listen to our customers and partners and find a solution that meets their needs. inestimable additional value that your company can bring them thanks to the collective strength of your customer community.

It is by understanding these nuances that we can truly grasp the potential impact of customer communities, whether in a B2B or B2C context.

2. Differences between a BtoB and BtoC customer community

The nuances between customer communities in the B2B and B2C sectors are crucial to understanding how strategies need to be adapted to suit the context.

The typology ofcommunity audience will influence your objectives and the method you adopt to animate and engage your customer community.

BtoB

In a BtoB environment, customer communities often focus on more professional aspects.

Lembers share in-depth knowledge on the use of products in specific contexts, exchange information and good practiceand work together on solutions professional challenges.

Discussions can focus on subjects directly related to the brand's products and services. But they can also be more indirectly linked to the members' businesses and the challenges they face in terms of encouraging mutual support, share the best strategies and feedback in specific professional environments.

Customer communities often succeed when they are not focused on self-promotion. Work more on enhancing the value of your members through a Measurable ROI for themselves (saving time by helping each other, learning from each other and sharing experiences) and all thanks to your brand.

BtoC

Conversely, customer communities in the BtoC sector tend to be more focused on theuser experience, personal accounts and useful tips.

Members share their experiences of using products or services in everyday situations, discuss preferred features, and offer personal recommendations.

Brands can use these discussions to refine their marketing and product/service development strategies by understanding consumer needs and preferences.

3. Why set up a customer community?

Leading a customer community goes beyond simply providing a space for interaction.

This meansinvest time and resources in the content preparation engaging, the stimulating discussionthe creating connections between members that will bring them value and recognition active members.

Create trust and strengthen your brand

Creating a customer community will enable you to create a close and exclusive relationship with its members. This close bond has the advantage of not being ephemeral and of create a deep, emotional relationship between the brand and its customers.

And so, your brand is more attractive by developing the sense of belonging and strengthens your loyalty marketing.

Encouraging commitment

Leading a customer community helps to maintain a high level of engagement. Engaged customers are more likely to remain loyal to the brandto share their positive experiences, and to influence other potential customers by becoming Ambassadors.

Collecting direct feedback

Leading a community, brands can collect direct feedback about their products or services. This feedback is often more honest and detailed than conventionally generated comments, providing a valuable source of information for continuous improvement.

4. Benefits of building a customer community

Strengthening loyalty and trust :

A well-managed community will create a sense of community belonging and loyalty. Members feel connected to the brand and to other customers, reinforcing their loyalty. loyalty over the long term: ideal for your loyalty marketing strategy.

However, it is important to demonstrate transparency andauthenticity with your members so that you don't run the risk of turning the strength of the collective against you.

An authentic message and actions that are consistent with your community's mission should legitimise your community's raison d'être to your members.

Direct feedback to improve products or services:

Discussions within the community provide invaluable feedback on the strengths and weaknesses of products or services, on customer expectations and needs that can add value, and thus facilitate innovation and continuous improvement for the company.

Increase brand awareness:

Active community members become brand ambassadors. They then share their experience positively with their network, helping to increase the brand's visibility and reputation.

5. Steps for creating a customer community

Creating a community has to be done in a structured way. It's a real community marketing strategy to build (Community Building) to make it a success.

Defining your community's mission

Quickly position the mission (raison d'être) of your community.

What mission should your community fulfil thanks to the strength of the collective you want to build? Defining your community's mission is fundamental to rallying your customers around your brand.

This is your mission, and your actions should focus on it to increase theattractiveness your community and the loyalty of your members to it.

Defining objectives

Clearly identify what you want to achieve with the community: strengthen customer loyalty, collect feedback, encourage mutual support or simply develop your commercial activity?

To do this, you can use the SPACES model by David Spinks, co-founder of CMX Hub :

S - Support :

Facilitate support and improve customer satisfaction with your products/services while reducing your costs thanks to the commitment, mutual assistance, advice, experience sharing and best practices provided by your customer community.

P - Product :

Build and improve your products and services thanks to ideation, feedback and comments from the customers in your community.

A - Acquisition :

Increase your appeal and develop your ambassador base (advocacy) to develop your commercial activity (prospects / leads / users, partners, investors...) thanks to your community of customers, loyal and committed to your brand.

C - Contribution :

Engage your community of members so that they contribute to creating content and resources for the benefit of your brand and your community.

E - Commitment :

Multiply the points of contact and interactions with your brand's customers to increase customer retention and loyalty thanks to the diversity of formats and community experiences.

S - Success :

Capitalise on your customer ambassadors (Customer Advocacy) to pass on your successes and information, share their satisfaction and successes with you, sponsor new customers for your company...

This SPACES model allows you to define one or more objectives that will justify your investment in creating and developing a customer community.

Identifying and getting to know your audience

Understand your customers' needs and expectations by conducting customer surveys or polls. The aim is to understand their expectations of your brand and your community.

Choosing the right community platform

Select the communication channel best suited to your target customers.

This could be an online forum, a group on social networks, a website or a blog. community application with your brand universe.

The challenge is to find the best way to reach your members quickly and easily.

Choose the right solution to help you animate your community and enhance your brand.

The chosen solution should make it easy to share your content (news, opportunities, resources, etc.) via a news feed and content hosting, from manage your eventsThe event will also provide an opportunity for participants to register and meet each other, connect your members through a directory dedicated to your community to enable them to exchange information easily via a instant messaging (private or grouped).

And finally.., segment your customers into sub-communities will enable you to segment your communication and your events to engage your members according to their type, their company, their sector of activity, their centres of interest, their geographical area...

Creating an editorial content plan

Define and vary the types of content to be shared (videos, photos, documents, editorial content, links, etc.) across your community media, discussion topics and publication frequencies to maintain a constant level of engagement.

Content publication and recurrence are key to maintaining a regular link with your customer community.

Encouraging active participation

Put in place incentives and recognition levers so that your members can actively participate, react, share and help each other.

These incentives can take the form of calls for testimonials, opportunities to share with them, rewards, content that enhances the value of your members or exclusive events to which they can have access thanks to their community membership.

Assess and adjust

Regularly monitor the performance of your community.

Analyse your platform's statistics and your members' feedback. Adjust your strategies accordingly to ensure the continued appeal and loyalty of your community.

6. Conclusion

Customer communities are emerging as invaluable marketing levers for assert your brand, develop a sense of belonging and engage your members as close as possible to your organisation.

Whether in the BtoB or BtoC sector, leading a community offers a unique opportunity to build relationships with a wide range of stakeholders. solid, long-term relationships with customersto create a deep trust with your brand, get feedback and create a real bond with your customers.

Your organisation can now create its own community of customers according to its own objectives and offer a space that values thecustomer experience and in which they feel heard, connected and promoted around your brand.

Ready to create your own customer community?

Create, lead and engage a customer community as part of a community marketing strategy offers you numerous advantages for increasing the appeal of your brand and strengthening customer loyalty.

Start building your customer community now with the help of our experts!

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

10 golden rules for animating and engaging a community

Posted by Damien Armenté on 4 July 2023 | Featured | No Comments

How to animate and hire a sustainable community?

Whether you are a association or trade uniona sports club that runs a business club with its community of partners, a cluster or competitive cluster with its members, a training company with a learning community, a media that wants to create a close bond with its audience, an event who wants to initiate its community transformation or simply a company that wants to animate its ecosystem with its partners, its employees, its customers, its ambassadors... the community management is a key element.

Visit 10 essential rules in 2023 to make your community management a success !

1. Define the community's mission and objectives

Before creating your community, it is crucial to clearly define its Missionits purpose and objectives. What is the aim of this community? What do you hope to achieve? Your mission must be inspiring and motivating for your members. It must also be aligned with your organisation's overall objectives.

Take the time to think about what you want to achieve with your community and how to vote. community marketing strategy is part of your overall strategy.

Don't forget to define common objectives by the community to achieve your mission, as well as individual objectives in which your members should find themselves throughout your community.

Engaging a community starts with a unifying Mission Statement !

2. Identify and understand your target audience

Once you have a clear Mission, it's time to understand who your target audience is. Qhat are the interests and objectives of your members? in your community? What challenges do they face? What type of content will interest them?

Understanding and knowledge of your members' objectives will help you create content and events that are relevant to them and to create connections who will bring them value thanks to their sense of community.

Use surveys, interviews and data analysis to get a clear picture of who your members are and what they want. It's crucial to be able to solicit their objectives of meeting, learning and personal enrichment to better engage its members collectively and individually.

3. Creating a community development plan

Un animation plan is the key to keeping your community engaged. Just like a well-oiled communications plan, the events plan can include regular communications, publications on social media to raise the profile of your community, ritual events to create links and offer value-added content for your members (afterwork, conference, round table, networking cocktail, etc.).

And to make your life easier as part of this community animation and with the aim of developing the commitment of your members, you can call on the services of a community platform to federate, connect and keep in touch with your members on a regular basis, and much more besides.

Your animation plan needs to be flexible and adaptable, able to respond to the changing needs of your community. It must also be consistent, with regular updates to keep your community informed and engaged, all year round and at all times.

4. Provide a constant value

La regularity is essential, Make sure you regularly provide your community with value-added content and create identifiable and memorable event rituals.

This content can be resources on sectoral or business themes, interviews and profiles of your members and partners to promote, opportunities to share for the benefit of your community and its Mission, group discussions or even simply information on the life of your community and its network...

Value can take many forms, but the objective is always the same: to help your members achieve their goals, solve their problems, build trust and meet the Mission to which you are committed.

Lhe regularity of your activities is key to engaging a community.

5. Encouraging participation and interaction

Create opportunities for community members to engage and interact, connect and support each other.

This may take the form of a call to community members, community challenges, events or discussion groups. Encourage your members to share their ideas, experiences, opportunities and questions.

The more your community becomes a "reflexThe more active and committed it is, the more valuable it is.

6. Respond to comments and questions

Show your community that you're listening and that you care about their contributions.

Respond quickly to comments and questions to encourage participation.

It shows your community that you value their contribution and are there to support them. It can also provide you with valuable information about the needs and concerns of the members of your community.

7. Creating a sense of belonging

Make sure that the members of your community have a community space that immerses them in the spirit of the community.your brand universe and your values. In this way, they can a sense of belonging and exclusivity specific to your community.

To do this, start by ritualising the introduction of your members to your community. This will make them feel valued. This can take the form of a face-to-face or digital presentation.

Remember to acknowledge their contributions and thank them for their participation. You can also create opportunities for members to connect with each other, through discussion groups or events.

But don't forget, the best ConnectorYou're the one who knows most of its members and what's at stake: community coordinator ! The more your members feel connected and involved in the community, the more likely they are to stay engaged.

8. Choosing the right community management tools and platforms

There are many community management tools that can help you manage, animate and engage your community more effectively.

This could be a CRM-type platform for community management, a tool for monitoring interactions on your various external social media, content management software, a ticketing system to enable you to manage registrations for your events, or even a social networking platform. a community management and animation application which will centralise all your community life and activities, right in your members' pockets, all year round.

Choose the tools that best meet your needs and those of your community to develop a sense of belonging and increaseengaging your community easily to your members.

9. Measure and adjust your community strategy

Use your statistics to assess the effectiveness of your community activities.

If something isn't working as planned, don't hesitate to make adjustments. This could include changes to your animation and communication plan, the introduction of new types of content, or changes to the way you interact with your community.

Monitoring your progress and adapting accordingly is essential to the long-term success of your community. Never forget that your success will depend on the consistency of your plan to achieve the Mission. promise, as well as collective and individual objectives.

10. Train your community's ambassadors

Providing training and educational resources can help to strengthening community involvement and participation.

This could include workshops, webinars, guides or tutorials. The more informed and knowledgeable your members are, the more likely they are to participate and actively support your community.

Train your members so you can delegate the running of your community and responsibilising the hard core of your committed members.

By following these 10 strategies, you'll be well placed to effectively create, animate and engage your professional community in 2023. Remember, the key to a successful community is constant engagement and delivering value to your members. Good luck!

And there you have it! By following these 10 basic rules, you'll be well equipped to creating, leading and engaging your professional community in 2023.

Remember, the key to a successful community is constant engagement and delivering value to your members. Good luck to you!

Discover the SuperConnectr community platform!

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Community Builders form a community: the Community Leaders Club is launched!

Posted by Damien Armenté on 28 July 2022 | Featured

80 Community Builders gathered at the Community Leaders Club launch party: "Spotlight on communities which took place on Tuesday 5 July.

Community leaders now have their own Club. The Community Leaders Club guides community development professionals through the challenges of the profession. Our ambition is to shine the spotlight on community leaders who often learn their trade on the job: a mix of communication, marketing and sales skills as well as empathy, listening, coordination and interpersonal skills. A deeply human profession which is also tending to go digital.

The event took place at Lumen, the Cité de la Lumière, home to the Lyon Light Cluster. This exclusive evening enabled community leaders to :

– preview visit this innovative new venue: the Hub du Cluster Lumière.

– learn from shared experiences and views on community leadership duringa round table on "The Power of Communities".

- be inspired by a surprise conference on "how a community can make an impact to achieve its mission through its power". with a testimonial from Laurent Morel, co-founder of Time for the Planet. Thank you Laurent for accepting our invitation. and for sharing such a rich and impactful experience 🙏.

- connect and exchange ideas over a networking cocktail on the OUFTOP, the rooftop with a breathtaking view of Lyon from Lumen, the City of Light.

The rewarding and inspiring highlight was undoubtedly the round-table discussion which highlighted the importance of communities and their impact, reinforced by our surprise 'Key Witness' talk. To develop your community and fulfil its mission, a number of questions were raised:

- How do you animate your community? A look at the rituals, activities, content and events of the community leaders present.

- How do you engage your community? Sharing ideas and visions around community segmentation, defining ambassadors, achieving collective and individual objectives, etc.

- How can you measure the impact, success and satisfaction of your community? Discussions on the benchmarks to be adopted. NPS score, official Impact measurement, how deep should the data be collected and analysed?

A lively and rewarding round-table discussion with testimonials from Mirella Launay from Medef Lyon-Rhône, Alexandre Vallat from French Tech Lyon Saint-Etienne, Philippe Badaroux from Cluster Lumière and Claire Ribouillard from Assoproneur.e. Instructive and structuring testimonies, with reflections such as :

Creating opportunities for members of the community to meet each otherIn particular, to create rituals that can be identified over time.
Creating regular rituals is essential. They mark out the life of a community. These rituals can take the form of events, but also of content and resources shared regularly with the community.
Setting up events "signatures"linked to the values and missions of its community.

"A beautiful and inspiring evening to launch the 1st Community Leaders Club event. An experience to highlight communities and the men and women who make them live and grow, at the heart of Lumen. 4 testimonials - 4 rich experiences..."

"A great evening and a great way for community leaders to get together!"

"Tonight I was greatly inspired to lead the F3DF community of 3D design and additive manufacturing users in France."

Community Leaders Club: the Club for Community Builders

The Community Leaders Club is the new club for community development professionals.

On the initiative of SuperConnectr, the Club's mission is to support community builders in the professionalisation of their work to enable them to exchange ideas, share best practice, get inspired and connect with their peers.

To meet this challenge, the Community Leaders Club brings together community development professionals to connect them through events inspiring, enriching and convivial. The Club is also a network based on peer-to-peer exchanges, experience-sharing and mutual support between members around their profession.

Laurent Morel de Time For The Planetthe evening's surprise "Great Witness", put it very well: to fulfil its mission, every community needsexpertise and reputation.

Building a network of members from different backgrounds who are invested in the life of the community helps to create a strong community core.

At this evening's launch of the Community Leaders ClubThe exchanges between the leaders of different professional communities have proved Laurent Morel right.

The "Spotlight on communities"confirmed the interest of Community Builders in connecting, exchanging and sharing information about their profession with the Community Leaders Club.

See you soon for our next back-to-school event!

Round table "The power of communities

Keynote speaker: Laurent Morel, co-founder of Time for the Planet

Community Leaders networking cocktail at Lumen's OUFTOP

Interview: "How does HUB612 animate a community of entrepreneurs based on a hybrid model combining physical and digital?"

HUB612 - Leading a phygital (physical and digital) community (REPLAY)

Posted by Damien Armenté on 8 May 2021 | Featured | No Comments

Today, set off to meet the community of HUB612the Caisse d'Epargne accelerator and investment fund in Lyon awith Pauline RAUDHead of Brand Strategy and Communications.

Pauline Raud leads a community whose aim is to provide remote and face-to-face support for start-up entrepreneurs, particularly in FinTech and Insurtech. It's a change of direction in the world of support, following the health crisis we've been experiencing since March 2020.

As a result, collective intelligence has been turned on its head, and the HUB612 is a remarkable example of a structure that has been able to react quickly in order to animating your community in phygital. So, is it better to run your community face-to-face or remotely? And what if the answer was to combine the best of both worlds in order to encourage networking, follow-up and sharing experiences ?

The programme :

"How does HUB612 animate a community of entrepreneurs on a hybrid model combining physical and digital?"

SuperConnectr regularly invites a community take the floor to present itself and its actions to its members and its ecosystem.

Community Talks enable Community Builders to present and promote their community. They'll share with you their mission, their rituals, their tools, their best practices, what they've tried that's worked and what hasn't... and answer your questions.

These Community Talks are aimed in particular at professionals in the field of community animation, but also at anyone who simply wants to find out more about our guest of the day.