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🎥 [LEcosystème #3] Club Franchise Ensemble CCI Lyon Métropole with Hakim Smaili & France Unie with Marc Fraysse

Posted by Damien Armenté on 14 May 2024 | Featured | No Comments

The ecosystem: broadcasting communities and business networks

Alongside Club Franchise Ensemble of the CCI Lyon Métropole and United FranceSuperConnectr is proud to present the 3rd issue of THEcosystemthe TV show to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

At the initiative of and in partnership with SuperConnectr, this programme is produced by the media LE [Lyon-Entreprises].

The show THEcosystem aims to raising the profile of communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

🎙️ THEcosystem introduces you in the form of an interview: mission, organisation, added value, type of member, commitment and current news from the communities... We make them shine!

Discover now the 3rd issue on the driving forces of our ecosystem 💪

Episode #3: THEcosystem with Club Franchise Ensemble de la CCI Lyon Métropole and France Unie

Join us in meeting the community Club Franchise Ensemble and its Animation Manager : Hakim Smaili.

A community of entrepreneurs and franchise experts and professional development opportunities through workshops and experience-sharing sessions, as well as personalised Franchise support.

Find out more about the movement United Francefounded and run by Marc Fraysse :

"It started with friends, loyal friends. And we said to ourselves that there were a few problems in this country, there was too much conflict between the political parties.

And as someone who was elected for 22 years, I knew what it was like. So we said: "We're going to create a movement: United France". In reality, it was Gaullism, socialism and solidarity, bringing together what was scattered, ensuring that people who didn't always share the same ideas could talk to each other and respect each other.

📅 Last but not least, don't miss the LThe ecosystem agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by the communities in our region!

Take part in the show THEcosystem !

You run a community or business network whose members are located in or near the Lyon Metropolitan Area?

Would you like us to present your event in the L'Agenda de THEcosystem ?

Contact us to assess together when and how we can add value to you through the issue of THEcosystem : contact us!

After des Builders Lyon - How to run a community in several locations? Bel Air Camp

Community Builders Afterwork: "How to run a community in several locations".

Posted by Damien Armenté on 30 April 2024 | Featured

Join us for the Community Leaders Club L'After des Builders :

Wednesday 15 May 2024 in Lyon!

François Timour from WinOrWin - Community Leaders Club

Conference with Laurent Morel from Time for the Planet - Community Leaders Club

Laurent Aubertin from SuperConnectr and Florian Berthelot from F3DF - Community Leaders Club

Round-table: Mirella Launay from MEDEF Lyon-Rhône - Community Leaders Club

Sébastien Lecanu from SuperConnectr - Community Leaders Club

Networking Cocktail - Community Leaders Club

Damien Armenté - Community Leaders by SuperConnectr

Round table "The Power of Community" - Community Leaders Club

Round table: Alexandre Vallat from French Tech One Lyon Saint-Etienne - Community Leaders Club

Round table "The Power of Communities" - Community Leaders Club

Introduction: round table "The power of communities" by Damien Armenté - Community Leaders Club

Salem Nait-Idir from the Digital League Cluster - Community Leaders Club

Jean-François Houitte from Sport Connect Lyon and Sébastien Lecanu from SuperConnectr

Chloé Eléouet and Claire Ribouillard from Assopreneur.e and Frédéric Pichon (Egnoka)

Pauline Pernin (Cluster Equin Santé et Bien-Être), Alain Garcia, Antoine Tallis (Village des Recruteurs), Olivier Dedieu (Lyon-Entreprises) and Laurent Montmain (Club Les Plaisirs Gourmands)

Stéphane Rivoire from MIX-R - Community Leaders Club

Alice Blondel from ADETEM, the marketing professionals' network - Community Leaders Club

Alain Laidet from HUB-RETAIL - Community Leaders Club

Youre Community Leaders Club We look forward to seeing you at our next Afterwork in Lyon on the theme: " How do you run a community in several locations?"

Join us for our next event in Lyon: Wednesday 15 May 2024 from 6.30pmon the community's premises Bel Air Campthe largest network of workspaces in the Lyon regionlocated at 44 avenue de Paul Kruger in Villeurbanne.

For the occasion, meet our Club guest! As part of the Builders' After Party, he will be welcoming us to his home to talk and share with you about his strategy and challenges community activities at several locations: Bel Air Business, Bel Air Industrie, Bel Air School and, more recently, Bel Air Textile.

Club Guest

Maxime Delarche, Community Builder at Bel Air Camp for the community Bel Air Family.

"An entrepreneur at heart, I spent 8 years working in the world of events, offering extraordinary entertainment in France and Europe. After a year's stint with the Déambulons workshop, I decided to go back to my roots and create high-quality creations that respect nature and people, using the incredible material that is bamboo.

Maxime Delarche is now a Community Builderin charge of managing the communities of Bel Air Camp on 4 sites: Bel Air Industry, Bel Air Business, Bel Air School and Bel Air Textile.

Afterwork programme :

- Reception from 6.30pm

- News from the Community Leaders Club

- Inspiration with our Club Guest

- Networking cocktail to exchange, share and connect between Community Builders !

Do you run a community of customers, partners, employees, members, learners or alumni? The Community Leaders Club is for you!

📌 Don't miss this Club evening to chat and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Wednesday 15 May 2024

🕣 from 6.30pm
📍 Bel Air Camp : 44 avenue Paul Kruger, 69100 - Villeurbanne

Will you be joining us for the next Community Leaders Club evening in Lyon?

LEcosystème: the TV programme on business communities and networks by SuperConnectr and Lyon-Entreprises

🎥 [LEcosystème #2] Vaulx en Velin Entreprises with Franck Bercegeay & Entreprendre Oullins Pierre-Bénite with Marilyne Techer

Posted by Damien Armenté on 30 April 2024 | Featured | No Comments

LEcosystème: the business communities and networks programme by Lyon-Entreprises in partnership with SuperConnectr

Alongside Vaulx en Velin Companies and Entreprendre Oullins Pierre-BéniteSuperConnectr is proud to present the 2nd issue of THEcosystema new TV programme to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

At the initiative of and in partnership with SuperConnectr, this programme is produced by the media LE [Lyon-Entreprises].

The show THEcosystem aims to raising the profile of communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

🎙️ THEcosystem introduces you in the form of an interview: mission, organisation, added value, type of member, commitment and current news from the communities... We make them shine!

Discover now the 2nd issue on the driving forces of our ecosystem 💪

Episode #2: THEcosystem with Vaulx en Velin Entreprises and Entreprendre Oullins Pierre-Bénite.

Join us in meeting the community Vaulx en Velin Companies and its Managing Director : Franck Bercegeay. An association of business leaders working to make an economic and social impact in the region.

Discover the community Entreprendre Oullins Pierre-BéniteThe project is the result of a merger in early 2024 between the towns of Oullins (Entreprendre à Oullins) and Pierre-Bénite, both located in the south-west of the Lyon metropolitan area.

By welcoming entrepreneurs from the town of Pierre-Bénite, the association Doing business in Oullins therefore becomes Entreprendre Oullins Pierre-Bénite. Marilyne Techer, President of the association, gives us an update on the network.

2 key words to remember: Human and Local 🔥

📅 Last but not least, don't miss the LThe ecosystem agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by the communities in our region!

Take part in the show THEcosystem !

You run a community or business network whose members are located in or near the Lyon Metropolitan Area?

Would you like us to present your event in the L'Agenda de THEcosystem ?

Contact us to assess together when and how we can add value to you through the issue of THEcosystem : contact us!

🎥 [LEcosystème #1] MEDEF Lyon-Rhône with Gilles Courteix & My Rotary Startup with Carole Courgey (Rotary Club Lyon Nord / Lyon Lumière)

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the business communities and networks programme by Lyon-Entreprises in partnership with SuperConnectr

Alongside MEDEF Lyon-Rhône and Rotary Club of LyonSuperConnectr is proud to unveil THEcosystema new TV programme to present and promote business communities and networks located in the Lyon metropolitan area and the Auvergne Rhône-Alpes region 🤩

At the initiative of and in partnership with SuperConnectr, this programme is produced by the media LE [Lyon-Entreprises].

The show THEcosystem aims to raising the profile of communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

🎙️ THEcosystem introduces you in the form of an interview: mission, organisation, added value, type of member, commitment and current news from the communities... We make them shine!

Discover the 1st show on the driving forces of our ecosystem 💪

Episode #1: THEcosystem with MEDEF Lyon-Rhône and the Rotary Club of Lyon.

Join us on a journey to discover the Rotary Club of Lyonand more specifically the new Rotary Club Lyon Lumière and the programme MY ROTARY START UP with its president Carole Courgey.

You can also go behind the scenes and find out how the MEDEF Lyon-Rhône and its Chairman Gilles Courteix.

2 key words to remember: Commitment and Serve 🔥

📅 Last but not least, don't miss the The ecosystem agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by the communities in our region!

Enjoy this 1st episode!

Take part in the show THEcosystem !

You run a community or business network whose members are located in or near the Lyon Metropolitan Area?

Would you like us to present your event in the THEcosystem ?

Contact us to assess together when and how we can add value to you through the issue of THEcosystem : contact us!

LECOSYSTEME by LYON-ENTREPRISES - SUPERCONNECTR : l'émission des communautés et des réseaux d'affaires

LEcosystème: the new TV programme for business communities and networks

Posted by Damien Armenté on 9 April 2024 | Featured | No Comments

LEcosystème: the TV programme that promotes communities and business networks.

SuperConnectr is proud to unveil THEcosystemA new TV programme to showcase and promote business communities and networks in the Lyon metropolitan area and the Auvergne Rhône-Alpes region.

Initiated by SuperConnectr, this programme is produced in partnership with the Lyon-Entreprises media.

The show THEcosystem aims to raise the profile of business communities and networks that boost the economy and create high-value connections between the region's decision-makers.

From Tuesday 9 April 2024, discover this new show A real showcase for the strengths of our ecosystem.

The concept behind LEcosystème

YourEcosystem is a twice-weekly programme designed to showcase and promote initiatives by business communities and networks.

Each episode is a window onto the mission and raison d'être of these communities, their organisation, their challenges, their driving forces and their current events that are boosting our local economy.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

We present them to you in the form of an interview: mission, organisation, added value, type of member, commitment, current news... we make them shine!

Who are the guests: the Community Builders?

The show welcomes Community Builders Community builders and facilitators. These business network leaders who share their mission, their values and the impact of their actions on their ecosystem.

Each show promises an original angle and rich discussions with two guestsoffering a real diversity of perspectives, actions and experiences.

Community Builders are at the heart of THEcosystem. They are professionals with a passion for developing and leading communities: Community Building, a fast-growing profession.

Community Builders play a crucial role in creating spaces for exchange, events, synergies, connections, levers for growth and development for the entrepreneurs and professionals who get involved...

How to watch LEcosystème?

The LEcosystème programme will be accessible via several platforms, including the SuperConnectr.com website, the Lyon-Entreprises media website and its newsletter, on our YouTube channel.

Stay tuned for announcements on broadcast dates and times, as well as information on how to join our community so you don't miss any shows. THEcosystem.

Community Builders Afterwork: "How to create a community? The SPACES model".

Posted by Damien Armenté on 3 April 2024 | Featured

Community Builders Afterwork: "How to create a community? The SPACES model.

How do you create a community?

Youre Community Leaders Club invites you to its next Afterwork in Paris on the theme: " How do you create a community? The SPACES Model. "

Before setting up a community, it's a good idea to ask yourself the right questions.

And in particular: "Why create a community?

What are the objectives for which I want to create a community? What value do I want to create with a community?

The SPACES model.

To answer these fundamental questions, we will approach them from the angle of the SPACES model, designed by David Spinks, founder of CMX Hub.

The basis of this SPACES model is to help you define what you want to achieve with your community. Strengthen customer loyalty? Increase feedback? Encourage members to help each other? Simply develop your commercial activity?

Here are the main objectives established by the SPACES model which we'll be looking at in detail over the course of the evening, with real-life examples from our 3 Club guests:

S - Support :

Facilitate support and improve customer satisfaction with your products/services.

P - Product :

Building and improving your products and services.

A - Acquisition :

Increase your appeal and develop your ambassador base (advocacy) to develop your commercial activity.

C - Contribution :

Engage your community of members so that they contribute to the creation of content.

E - Commitment :

Increase the number of points of contact and interactions with your brand's customers.

S - Success :

Capitalise on your customer ambassadors (Customer Advocacy).

The Builders' After Party: Tuesday 23 April 2024 in Paris!

Join us for our next event in Paris: Tuesday 23 April 2024 from 6.30pmin the community's new premises KhiplaceClub des investisseurs professionnels (62 rue de la Boétie, 75008 Paris).

For the occasion, meet our 3 guests of the Club who will come to testify and share with you on their community animation strategies, put into perspective with the SPACES Model.

The 3 Club Guests

Eloïse Barrège, Community Builder at The Growth Machine for the community Playground.

After working for 5 years in communications agencies as a Digital & Social Media Consultant, Eloïse was theone of France's first Community Builders as such, joining Ausha in 2020 as Community Builder & Partnership. Eloïse Barrège has led a community of podcasters with over 2,000 members for 3 years.

Now a Community Builder at La Growth Machine, Eloïse is in charge of the Playground community, dedicated to Sales, Growth and Recruiters.

Winter Joseph de CO-IMMO, the leading national network of property business clubs. CO-IMMO means business clubs open to all real estate professionals, with the aim of extend their expertise on their local business sector 👊

Sabine Tang from CNAVS and its CNAVS member communitythe professional association affiliated to the Agéa federation, represents the interests of AXA Prévoyance et Patrimoine tied agents 🤝

Afterwork programme :

- Reception from 6.30pm

- News from the Community Leaders Club

- Round-table discussion with our Club Guests

- Networking cocktail to exchange, share and connect between Community Builders !

Do you run a community of customers, partners, employees, members, learners or alumni? The Community Leaders Club is for you!

📌 Don't miss this Club evening to chat and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday 23 April 2024

🕣 from 6.30pm
📍 Khiplace : 62 rue de la Boétie, 75008 - Paris

Will you be joining us for the next Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / Community marketing: the future of the customer experience / All4Customer trade fair

Community marketing: the future of customer experience (All4Customer Paris)

Posted by Damien Armenté on 9 March 2024 | Featured

Take part in the Community Builders Afterwork: "Community Marketing: the future of the customer experience?" at the All4Customer Paris trade fair.

A Community Leaders Club, the Club for community management professionals, is coming to Paris!

Join us for this first event in Paris: Tuesday 26 March 2024 from 5.30pmat the Parc des Expositions, Porte de Versailles (Pavilion 3 at French Event Booster).

At the All4Customer Paris trade fairJoin us for our round-table discussion at the Customer Experience, Digital Marketing, E-Commerce, Data and Artificial Intelligence exhibition (formerly the E-Marketing Paris and Stratégie Clients exhibitions), where you will be able to discuss a range of issues relating to customer experience, digital marketing, e-commerce, data and artificial intelligence. growing marketing trend in order toincrease your attractiveness and your loyalty strategy :

"Community marketing: the future of customer experience?"

For this 1st event, get inspired, exchange ideas, share ideas and connect with the community development professionals attending the event.

Get inspired and exchange ideas with our 3 guests of the day who will come to talk and share their experiences with you. community marketing strategy to benefit their business :

Pascal Bouvet of Club CIC International and its customer community international entrepreneurs 🛫

Maud Schnitzler from TASTE and its expert community to enable the creation of tailor-made support for the development of human capital skills 👊

Pierre Emmanuel Ruiz of Visiativ and its Visiativ Connect customer communityThe digital transformation of your company 🚀

Afterwork programme :

- Reception from 5.30pm

- News from the Community Leaders Club: Welcome Paris!

- Round-table discussion with our Club guests

- Networking cocktail to exchange, share and connect between Community Builders !

Do you run a community of customers, partners, employees, members, learners or alumni? Community Leaders is for you!

📌 Don't miss this Club evening to chat and connect with your peers, community leaders: between Community Builders!

Practical information:

📅 Tuesday 26 March 2024

🕣 from 5.30pm
📍 Pavilion 3 (French Event Booster): Parc des Expositions de la Porte de Versailles, 75015 - Paris

Will you be joining us for the 1st Community Leaders Club evening in Paris?

Community Leaders Club - After des Builders / The community: the future of the media experience?

Community Builders Afterwork: "Community: the future of media experience?

Posted by Damien Armenté on 23 February 2024 | Featured

Take part in the Community Builders Afterwork: "Community: the future of media experience?"

Join us for the next After des Builders: the Community Builders Afterwork organised by the Community Leaders Club, Club des professionnels de l'animation de communauté.

Do you run a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday 5 March 2024 at 6.30pm for the next After des Builders in Lyon.

For the occasion, our partner NEXT-U is welcoming us to a brand new venue: the NEXT-U Café, right in the heart of Lyon's new La Confluence district.

Join us for an exceptional evening with the new Chairman of the leading business media in Lyon and the surrounding region: Antoine Tallis from LE [Lyon-Entreprises].

As a Community Builder, you are invited to take part in a exclusive evening with the Community Leaders Club by SuperConnectr :

🎤 Meet Antoine TALLISthe new Chairman of LE [Lyon-Entreprises] for a privileged exchange on its vision and its new community strategy for this region. the leading business media in the Lyon region.

Take a closer look at the projects that will shape the future of the LE [Lyon-Entreprises] medium.

We'll be chatting with Antoine for a moment of inspiration on "Community: the future of the media experience?

But that's not all...

👀 You will also have the opportunity to preview the announcement of an exclusive partnership between LE [Lyon-Entreprises] and SuperConnectr. 🥰

Find out how, together, we plan to raise the profile of your communities and networks in the region 🤩

Important announcements will be made on the occasion of this wonderful evening!

📌 Don't miss this opportunity to exchange ideas and connect with your peers, community leaders: between Community Builders!

On the programme for the next Buidlers Afterwork, the Community Builders Afterwork :

- Home page

- News from the Community Leaders Club

- Club guest interview: Antoine Tallis from LE [Lyon-Entreprises].

- Networking cocktail to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday 5 March 2024
🕣 from 6.30pm
📍 NEXT-U Café (6 place Camille Georges, 69002 Lyon)

Will you be joining us for the next Builders' After party?

Community Leaders Club - After des Builders Kick Off 2024

Community Builders Afterwork: Kick Off 2024!

Posted by Damien Armenté on 26 January 2024 | Featured

Take part in the 1st 2024 Community Builders Afterwork: Kick Off!

A new year means a new 2024 programme for the Community Leaders Club, Club des professionnels de l'animation de communauté. After the Builders, is the Community Builders Afterwork!

Do you run a community of customers, partners, employees, members, learners or alumni?

📅 Join us Tuesday 6 February 2024 for our 1st After des Builders in Lyon.

For the occasion, our partner, Club CIC International, is hosting us at the CIC Place de l'Innovation in LyonIn the heart of the peninsula, for this Kick-Off 2024 evening.

Let's kick off the year together by taking stock of your community development challenges and determine the themes/formats you expect for the new year 😃

This moment of co-construction of the roadmap of our meetings for the Community Leaders Club will of course be followed by a time of exchange and connection over a cocktail between Community Builders. 🍷.

On the programme for the 1st 2024 Community Builders Afterwork :

- Home page

- Presentation of the invited Community Builders

- News from the Community Leaders Club

- Announcement of forthcoming Club dates

- Discussions on the issues and themes you expect to see in 2024

- Networking cocktail to exchange, share and connect between Community Builders !

Practical information:

📅 Tuesday 6 February 2024
🕣 from 6.30pm
📍 CIC Place de l'Innovation (6 Rue du Bât d'Argent, 69001 Lyon)

Will you be joining us for the 1st Builders' After Party of the year?

How do you create a customer community? The keys to success

How to Create a Customer Community? The Keys to Success.

Posted by Damien Armenté on 19 January 2024 | Featured | No Comments

A Community-based Marketing is one of the marketing shift favoured by Marketing Directors and Managers in 2024.

Companies are constantly looking for innovative ways to increase the appeal of their brand and develop customer loyalty with their customers.

One of the fastest-growing strategies, create a community of customers can be a powerful marketing shift for stand out, engage and building customer loyaltywith both BtoB and BtoC customers.

In this article, we delve into the world of customer communities.

We're going to explore what they are, looking at the differences between BtoB and BtoC environments and understanding why and how animating these communities can benefit your brand.

1. What is a customer community?

At the heart of every customer community lies in the idea of creating a space where customers can interact, share experiences, ask questions and create links.

It's a virtual or physical space (the best of both worlds being to be "Hybrid) that enables transcend the simple customer-company relationship to become a committed community, or even an ambassador, for your brand.

The objectives of such a community go beyond simply promoting products. It's about building a emotional connection between the brand and its customers.This encourages loyalty and long-term commitment.

Whether through online forums, dedicated community platforms or face-to-face events, customer communities provide a space where customers can feel heard, understood, valued and connected.

The benefits are many: from sharing information and tips between users to creating an atmosphere of trust, these communities become catalysts for the continuous improvement of products and services.

But it's also an opportunity to listen to our customers and partners and find a solution that meets their needs. inestimable additional value that your company can bring them thanks to the collective strength of your customer community.

It is by understanding these nuances that we can truly grasp the potential impact of customer communities, whether in a B2B or B2C context.

2. Differences between a BtoB and BtoC customer community

The nuances between customer communities in the B2B and B2C sectors are crucial to understanding how strategies need to be adapted to suit the context.

The typology ofcommunity audience will influence your objectives and the method you adopt to animate and engage your customer community.

BtoB

In a BtoB environment, customer communities often focus on more professional aspects.

YourMembers share in-depth knowledge on the use of products in specific contexts, exchange information and good practiceand work together on solutions professional challenges.

Discussions can focus on subjects directly related to the brand's products and services. But they can also be more indirectly linked to the members' businesses and the challenges they face in terms of encouraging mutual support, share the best strategies and feedback in specific professional environments.

Customer communities often succeed when they are not focused on self-promotion. Work more on enhancing the value of your members through a Measurable ROI for themselves (saving time by helping each other, learning from each other and sharing experiences) and all thanks to your brand.

BtoC

Conversely, customer communities in the BtoC sector tend to be more focused on theuser experience, personal accounts and useful tips.

Members share their experiences of using products or services in everyday situations, discuss preferred features, and offer personal recommendations.

Brands can use these discussions to refine their marketing and product/service development strategies by understanding consumer needs and preferences.

3. Why set up a customer community?

Leading a customer community goes beyond simply providing a space for interaction.

This meansinvest time and resources in the content preparation engaging, the stimulating discussion, the creating connections between members that will bring them value and recognition active members.

Create trust and strengthen your brand

Creating a customer community will enable you to create a close and exclusive relationship with its members. This close bond has the advantage of not being ephemeral and of create a deep, emotional relationship between the brand and its customers.

And so, your brand is more attractive by developing the sense of belonging and strengthens your loyalty marketing.

Encouraging commitment

Leading a customer community helps to maintain a high level of engagement. Engaged customers are more likely to remain loyal to the brandto share their positive experiences, and to influence other potential customers by becoming Ambassadors.

Collecting direct feedback

Leading a community, brands can collect direct feedback about their products or services. This feedback is often more honest and detailed than conventionally generated comments, providing a valuable source of information for continuous improvement.

4. Benefits of building a customer community

Strengthening loyalty and trust :

A well-managed community will create a sense of community belonging and loyalty. Members feel connected to the brand and to other customers, reinforcing their loyalty. loyalty over the long term: ideal for your loyalty marketing strategy.

However, it is important to demonstrate transparency andauthenticity with your members so that you don't run the risk of turning the strength of the collective against you.

An authentic message and actions that are consistent with your community's mission should legitimise your community's raison d'être to your members.

Direct feedback to improve products or services:

Discussions within the community provide invaluable feedback on the strengths and weaknesses of products or services, on customer expectations and needs that can add value, and thus facilitate innovation and continuous improvement for the company.

Increase brand awareness:

Active community members become brand ambassadors. They then share their experience positively with their network, helping to increase the brand's visibility and reputation.

5. Steps for creating a customer community

Creating a community has to be done in a structured way. It's a real community marketing strategy to build (Community Building) to make it a success.

Defining your community's mission

Quickly position the mission (raison d'être) of your community.

What mission should your community fulfil thanks to the strength of the collective you want to build? Defining your community's mission is fundamental to rallying your customers around your brand.

This is your mission, and your actions should focus on it to increase theattractiveness your community and the loyalty of your members to it.

Defining objectives

Clearly identify what you want to achieve with the community: strengthen customer loyalty, collect feedback, encourage mutual support or simply develop your commercial activity?

To do this, you can use the SPACES model by David Spinks, co-founder of CMX Hub :

S - Support :

Facilitate support and improve customer satisfaction with your products/services while reducing your costs thanks to the commitment, mutual assistance, advice, experience sharing and best practices provided by your customer community.

P - Product :

Build and improve your products and services thanks to ideation, feedback and comments from the customers in your community.

A - Acquisition :

Increase your appeal and develop your ambassador base (advocacy) to develop your commercial activity (prospects / leads / users, partners, investors...) thanks to your community of customers, loyal and committed to your brand.

C - Contribution :

Engage your community of members so that they contribute to creating content and resources for the benefit of your brand and your community.

E - Commitment :

Multiply the points of contact and interactions with your brand's customers to increase customer retention and loyalty thanks to the diversity of formats and community experiences.

S - Success :

Capitalise on your customer ambassadors (Customer Advocacy) to pass on your successes and information, share their satisfaction and successes with you, sponsor new customers for your company...

This SPACES model allows you to define one or more objectives that will justify your investment in creating and developing a customer community.

Identifying and getting to know your audience

Understand your customers' needs and expectations by conducting customer surveys or polls. The aim is to understand their expectations of your brand and your community.

Choosing the right community platform

Select the communication channel best suited to your target customers.

This could be an online forum, a group on social networks, a website or a community application with your brand universe.

The challenge is to find the best way to reach your members quickly and easily.

Choose the right solution to help you animate your community and enhance your brand.

The chosen solution should make it easy to share your content (news, opportunities, resources, etc.) via a news feed and content hosting, from manage your events.The event will also provide an opportunity for participants to register and meet each other, connect your members through a directory dedicated to your community to enable them to exchange information easily via a instant messaging (private or grouped).

And finally.., segment your customers into sub-communities will enable you to segment your communication and your events to engage your members according to their type, their company, their sector of activity, their centres of interest, their geographical area...

Creating an editorial content plan

Define and vary the types of content to be shared (videos, photos, documents, editorial content, links, etc.) across your community media, discussion topics and publication frequencies to maintain a constant level of engagement.

Content publication and recurrence are key to maintaining a regular link with your customer community.

Encouraging active participation

Put in place incentives and recognition shifts so that your members can actively participate, react, share and help each other.

These incentives can take the form of calls for testimonials, opportunities to share with them, rewards, content that enhances the value of your members or exclusive events to which they can have access thanks to their community membership.

Assess and adjust

Regularly monitor the performance of your community.

Analyse your platform's statistics and your members' feedback. Adjust your strategies accordingly to ensure the continued appeal and loyalty of your community.

6. Conclusion

Customer communities are emerging as invaluable marketing shifts to assert your brand, develop a sense of belonging and engage your members as close as possible to your organisation.

Whether in the BtoB or BtoC sector, leading a community offers a unique opportunity to build relationships with a wide range of stakeholders. solid, long-term relationships with customersto create a deep trust with your brand, get feedback and create a real bond with your customers.

Your organisation can now create its own community of customers according to its own objectives and offer a space that values thecustomer experience and in which they feel heard, connected and promoted around your brand.

Ready to create your own customer community?

Create, lead and engage a customer community as part of a community marketing strategy offers you numerous advantages for increasing the appeal of your brand and strengthening customer loyalty.

Start building your customer community now with the help of our experts!

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!