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Brand Community - why and how to create your own

Brand community: why and how do you create your own?

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Today's consumers are increasingly looking for authenticity and commitment from companies. The brand community is becoming a major strategic lever in a marketing plan. It enables companies to unite their customers, partners and supporters around a shared vision, a shared universe and shared values.

Unlike social networks, where you have no control over data, formats or algorithms, a brand community allows you to regain control.

In this article, find out how a brand community can strengthen your marketing strategy, build loyalty among your members and become a sustainable business asset, whether you're in B2B or B2C.

What is a brand community?

A brand community is a a group of people united around a company, a product or shared values. Unlike an audience (which is often passive), a community is active, committed and a co-creator of value.

It can take different forms: customer community loyal customers, ambassadors, partners, regular users, employees, etc.

The brand community can be :


What distinguishes a brand community?

  • A long-term commitment

  • Interaction between members and with the brand

  • The desire to belong to a group

An audience reads, a community acts. 

On social networks, you manage an audience, whereas on your own platform dedicated to your brand community, you manage... a community! That's why it's often said "that we are a community.

Why create a brand community?

brand community brand building

Creating a brand community means that the customer relationship can evolve from a transactional link to a relational one. Here are the main advantages:

1. Regain control of your brand image

On social networks, the rules of the game are constantly changing: opaque algorithms, automated moderation, imposed formats, diminishing visibility... Brands have become hearing tenants that they don't have.

Conversely, creating a community platform (community website, mobile application, etc.), it means becoming owner of the experiment.

This way, you are no longer dependent on the rules imposed by social networks and you regain control:

  • You decide on your brand identity (branding)We'll take a close look at your website, your graphic charter, the navigation, the tree structure, the editorial tone and the visuals.

  • You build an environment that reflects your image and is consistent with your brand positioning.

  • You avoid the dependence on third-party platformswhich can cut your reach overnight.

  • You retain control over your marketing contentyour formats, your tone

  • You regain control over the value of member data (profiles, registrations, emails, behaviour, etc.)

 

Regaining controlIt also means mastering the narrative around your brand, rather than being subject to the interpretation of others.

2. Building customer loyalty and a sense of belonging

A community gives your customers or users an active role. 

By allowing them to talk to each other, ask questions and share success stories, you are building a relationship of trust. a lasting relationship of trust. 

This will improve retentionreduce the churnand develop a more committed customer base.

A community creates a form of emotional closenesswhich is far more powerful than a simple CRM. It transforms the relationship with the brand into human and social relations.

When a customer feels listened to, valued and connected to other members, they become :

  • less price-sensitive,

  • more tolerant of errors,

  • and above all more loyal.

 

Direct marketing benefits :

  • Higher retention rate,

  • More frequent repeat purchases,

  • Unsolicited recommendation - customer advocacy (Net Promoter Score effect).

Reminder Loyalty is not just a discount card. It is a lasting connectionwhich involves interaction and recognition.

3. Develop ambassadors

brand ambassador community and advocacy

In every community, there is a "natural elite": those who respond, share, help and speak out. These are your ambassadors.

A well-run community naturally reveals its key members: those who get involved, speak out and defend your brand.

By promoting them (interviews, VIP access, rewards), you create powerful ambassadors who will promote your brand to their network.

 

Why is this an asset?

  • The ambassadors have a natural legitimacy with their peers

  • They can relay your contenthosting your events or mentoring

  • They contribute to scalability for your event

 

Identifying ambassadorsis :

  • monitor qualitative activitynot just quantitative,

  • observe initiative-taking (content creation, animation, spontaneous moderation),

  • detect influencers sometimes discreet but very credible.

 

Why activate ambassadors?

  • They create confidence with others.

  • They become your relaysyour testers, your speakers at events.

  • They multiply your efforts animation.

 

Operational advice structure a ambassador programme with clear roles, benefits, recognition and contribution tools .

4. Create a space for co-creation and innovation

Your members are a source of ideas. Products, services, content...

They can help you improve your offering. By involving them, you develop a unrivalled proximity and feed a participative marketing.

A well-run community becomes a think tank. Rather than dreaming up innovations in a vacuum, why not build them with the people who experience your products or services on a daily basis?

Examples of co-creation in a community :

  • Surveys to test a concept

  • Calls for ideas or community challenges

  • Collaborative workshops

  • Votes for roadmap priorities

 

Strategic benefit This type of approach increases buy-in, reduces the risk of product failure, and gives rise to genuinely desired innovations.

Remember: a brand that listens and acts gains legitimacyand in sympathy capital.

5. Offer exclusive, high-quality content

brand community content marketing

Unlike social networks, which favour short, viral and sometimes superficial formats in which everything is public, a community deserves to be recognised. quality, targeted contentdesigned to last.

A a platform dedicated to your brand community offers :

  • exclusive content (expert videos, interviews, previews, behind-the-scenes, live shows, photos, advanced tutorials, revelations...)

  • from reserved resources to members (webinars, white papers, podcasts, etc.)

  • deeper exchanges in a secure space

  • a personalised experience that reinforces perceived value

 

Immediate effect Exclusivity creates perceived value, and provides a good reason to remain active over time.

Bonus: this content can be reused for nurturing or sales pitches.

6. Building a relational and sustainable brand

At a time when people are increasingly distrustful of brands, your customers expect your brand to create ever more trust and authenticity through your customer relationships:

  • proof of commitment,

  • transparency,

  • the sincerity of exchanges

... to create a a long-term relationship of trust.

When your members say "I'm part of this brand" or "I'm proud to be a member", you've gained more than a customer: you've gained an ally.

And of course, this changes everything in your marketing, recruitment, communication... and your sales results.

7. Structuring a premium member base

With a community, you can also develop a subscription modelof membership or reserved access platformcreating new sources of revenue, data and qualified interactions.

A brand community doesn't just mean running a free database: it can also be direct monetisation leverage.

By structuring a premium member baseyou offer more value to those who are prepared to invest more... and you create a sustainable business model.

What is a premium member in a community?
This is a member who has access to reserved services, content, events or advantages, often via :

  • a monthly or annual subscription,

  • membership of a specific programme,

  • access by invitation or co-option.

Possible advantages of a premium model for a community :

  • Early or exclusive access to content, products or events,

  • Participation in small groups, masterminds and round tables,

  • Greater visibility in the community (badges, status, roles),

  • Partner benefits (discounts, third-party services, gifts, etc.).

Why structure a "premium" membership base for a community?

  • This enhances the value of your expertise and your content,

  • This selects the most committed and qualified members,

  • This creates a club effect (social proof, rarity, status),

  • This generates recurring revenue while strengthening commitment.

Possible economic models for a community :

  • Freemium subscription (free access + paying options),

  • Corporate offer (premium access for company teams),

  • VIP event packs,

  • Ambassador Club by selection or sponsorship.

 

Worth noting This model assumes platform that makes it easier for you to member and subscriber management access rights and personalised experiences, payments, segmentation... while complying with the RGPD.

8. Regain control over your marketing data

brand community data marketing

Marketing and social data (likes, comments, subscribers and profiles) are fragmented, difficult to exploit and often inaccessible in detail.

On a community platform, you have access to first-party data structured and precise.

What is First-Party Data?

The first-party data are the information collected directly by a company from its users, customers or prospectsThis is done via its own channels: website, mobile application, registration form, community platform, e-mail interactions, etc.

Unlike third-party data (from external sources) or second-party data (from a partner), first-party data is :

  • reliablebecause they are collected at source,

  • relevantbecause they are directly linked to the brand's ecosystem,

  • RGPD compliantif collection is transparent and voluntary.

 

Lirst-party data for your brand community allow you to :

  • Mapping your community types of members, browsing patterns, frequency of connection.

  • Measuring real engagement What content, what formats, at what times?

  • Identifying weak signals Topics on the rise, emerging trends, sticking points.

Marketing use cases :

  • Create segments for personalised nurturing.
  • Prioritise offers or events according to real, not assumed, expectations.
 

Tip A good community strategy includes an analytical dashboard from the outset to manage the activity.

Brand community: BtoB vs BtoC

The fundamentals are the same, but the dynamics may differ depending on the type of brand community you have:

BtoC :

  • Strong emotional dimension (sport, beauty, lifestyle)

  • More rhythmic, event-based entertainment (live shows, customer events, games)

  • More influence (UGC, ambassadors, customer reviews)

BtoB :

  • More expert communities, often vertical (sector, business, issues)

  • Objectives: networking, exchange of best practice, monitoring, collaboration

  • Greater expectation of added value in content (white papers, training, feedback)

In both cases, the community becomes a differentiating factoroften copied but hard to match.

How do you build your brand community?

brand community marketing strategy

Here are the main steps in building a solid community:

  1. Defining your Mission and Vision What will your community be used for? Who is it for? Why now? How does it bring people together? Why should members join you (the famous "Why")?

  2. Define your objectives The brand community must also meet marketing, sales and HR objectives. It's up to you to determine the right KPIs. Be careful: objectives can be both quantitative and qualitative!

  3. Choose a dedicated community platform and/or mobile application : independent of social networks, your community website and / or your community mobile application must be customised at 100% with your brand identity and graphics, your marketing content, adapted and customisable functionalities according to your needs... 

  4. Identify the first strategic members Loyal customers, motivated partners, committed employees, ambassadors and enthusiasts...

  5. Offer regular content and interaction news, resources, events, thematic groups...

  6. Encouraging initiative Let the members have their say. Co-create the formats with them and don't forget to thank them!

  7. Measuring and valuing Keep track of commitment, participation and retention rates. Thank and reward those most involved.

What's next? Towards 100 % community marketing

Online community platform and community mobile application

Brands can no longer just send out messages. They must create spaces for dialogue, experiences and co-construction. Visit community-based marketing is no longer an option, it's a reality. core strategy.

What if your brand became a a place to live, exchange ideas and draw inspiration for your customers, partners and members?

SuperConnectr can help you create a 100 % community platform in your coloursa thought for your business modelyour loyalty challenges and your brand image.

FAQ (Frequently Asked Questions) - Everything you need to know about the brand community

Are you new to community marketing or looking to convince your in-house teams? Here are the answers to the most frequently asked questions to help you better understand the benefits and mechanisms of a brand community.

What is a brand community?

A brand community is an active group of people united around a brand, its values, its products or its vision.

Unlike an audience, a community is involved, interacts, co-constructs and generates value. It can include customers, partners, employees and even fans.

What is the difference between audience and community?

L'audience is often passive: it reads, watches or consumes your content.
La communityA community is active: it exchanges, comments, contributes, defends or even co-produces. An audience receives, a community interacts.

What are the advantages of a brand community?

There are many advantages to a brand community:

  • Long-term customer loyalty

  • Natural recommendation (word of mouth)

  • Creation of content by members (UGC)

  • Regaining control over data and formats

  • Identifying powerful ambassadors

  • Opportunities for co-creation, innovation and monetisation

Is it just for the big brands?

Not at all. Any organisation - start-up, SME, association, local brand or BtoB - can create a community. What matters is the intentionthe value to members and the consistency with your positioning.

Which platform should you use to create a community?

The ideal is a community platform personalised with your brand colourswith tailored features: member profiles, segmentation, exclusive content, analytics, events, roles and rights.
Example SuperConnectr: the SuperConnectr platform enables you to create a customised community space (community website and mobile application), whether you are a company, a federation or a brand.

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
BtoB Community Marketing Business Asset

BtoB community: the business advantage of community marketing

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Create a BtoB community in an increasingly competitive professional environment is becoming a business asset that should not be overlooked.

In efeft, differentiation is no longer based solely on the product or the price, but on the quality of the relationship and trust between the customer and the service provider. And this bond is the community that wears it.

A community marketing is becoming an essential strategy for engaging customers, partners and resellers, while boosting growth.

In this article, find out why and how a BtoB community can become your best business asset.

Definition: what is a BtoB community?

A BtoB (Business to Business) community is a group of professionals, customers, partners or stakeholders gathered around a companya producta service or a common challenge.

Unlike a simple audience, a community is active, committedand contributes to the creation of value for the ecosystem as a whole.

A BtoB community can include :

  • From customers who share their feedback, best practices and ideas for improvement around a software or solution: it's a customer community.

  • From business partners (resellers, integrators, franchisees, etc.) who together develop a lasting relationship with the company

  • From members trade unions or federations wishing to pool their expertise: this is a professional association or a cross-industry trade union.

  • From experts gathered in clusters, competitiveness clusters or business clubs.

La BtoB community marks the transition from a linear commercial relationship to a a collaborative, lasting relationship based on trust.

Why create a BtoB community?

B2B community

Creating a BtoB community means taking a gamble on long-term commitment. It means building a trusting, lasting and proactive relationship with its members.

Here are the reasons why creating your own BtoB community will become an essential business asset for your organisation:

Create a strong, lasting bond with your customers

btob community link building

In a context where offers are increasingly similar, it is the quality of the relationship that makes the difference.

A community allows you to go beyond the transaction. It turns your customers into partners, ambassadors and co-builders. You become a benchmark, a point of reference in their day-to-day professional lives.

Result: a higher retention rate and a churn reduction significant.

Valuing the voice of the customer

The members of your community have a voice. And that voice is precious.

By giving them a place to express themselves, you can feed your strategic thinking, your product roadmap and your customer service. They become co-players in your growth, and their testimonials reinforce your credibility and their suggestions for fine-tuning your offerings.

In short, they enrich your vision and your business over the long term!

Speeding up mutual assistance and support

An active community becomes a natural support lever. Your customers can talk to each other, share best practice and answer questions. 

Fewer tickets for your support team, more satisfaction for your users. All in a friendly atmosphere where everyone feels useful and recognised.

Identify your strategic customers

Community platform for business : Customer community

In a lively community, the most active members naturally emerge. These are often your future ambassadorsThey are your beta testers, your referents. They embody your brand and become powerful relays of influence. 

By promoting them, you can consolidate your reputation and influence in theBtoB ecosystem.

Developing innovation and co-creation

A BtoB community is a formidable laboratory of ideas. 

By involving your members in the design of your future offers or functionalities, you gain in relevance and identify real needs. You innovate faster and more accurately. 

Co-creation becomes a performance driver and a differentiating factor.

The different types of BtoB communities

Each BtoB company can develop its own community model, depending on its target, its business and its mission. Here are a few formats:

  • Customer Community A forum for users of the same product or service. Objectives: building customer loyalty, support, co-development.

  • Community of partners A collaborative space for distributors, resellers and franchisees. Objectives: resource sharing, network animation, commercial synergies.

  • Community of members A structure dedicated to the members of an association or trade union. Objectives: commitment, pooling, representativeness.

  • Community of experts A network of professionals focusing on a particular theme or issue. Objectives: collective intelligence, monitoring, influence.

  • Community of learners A continuous educational dynamic for trainees or alumni of a training organisation. Objectives: skills enhancement, mutual support, professional network.

Each type of community has its own specific features, but they all share a common foundation: creating value through human relationships.

How do you run an effective BtoB community?

Community animation objectives

Creating a community is one thing. Managing it is quite another. It requires a clear strategy, dedicated human resources and a long-term vision. Here are the key levers for keeping a community alive and engaged:

Setting the tone and establishing a culture

A community needs reference points. It needs to understand its purpose, its mission, its rules, its mindset. 

Create a community charterMake your values clear. Create an atmosphere where people can speak freely and where everyone feels legitimate.

Offer a variety of interaction formats

Events, webinars, surveys, forums, videos, newsletters, podcasts, article publications... 

The more diversified your channels, the more you can reach all your members according to their preferences. Interaction should be simple, accessible and regular.

Promoting the most committed members

Don't hesitate to showcase your ambassadors: testimonials, interviews, badges, exclusive access, etc. 

Recognition is a powerful driver of engagement. It turns occasional contributors into pillars of the community.

Keeping things lively

A community that falls asleep is a community that dies. 

Hence the importance of a Community BuilderThey are responsible for stimulating, relaunching and connecting. He or she is the guarantor of the link and the catalyst of collective dynamics.

Offering a dedicated community platform

The community management and animation tool plays a key role. A good community platform allows you to centralise exchanges, distribute information, organise events and connect members. 

A good community management software will help you to structure and industrialise your business on a day-to-day basis, in particular by automating your various management and promotion tasks. 

Finally, choose a community-based solution that offers you a community website and a community application mobile (on smartphones) so that your platform can adapt to your members' uses and expectations of engagement. 

This community platform must be customised to your image and colours to reflect your brand a real game changer for developing a sense of belonging.

Community animation tool

Conclusion: a strategy for the future for BtoB companies

The BtoB community is a powerful lever that is all too often under-exploited. It transforms a passive audience into an active, engaged, co-creating network. It embodies a new way of looking at marketing. customer relations: more human, more horizontal, more sustainable.

By investing in a community strategyBtoB companies are gaining in commitment, loyalty and influence.

Are you ready to make your community your best business asset?

FAQ (Frequently Asked Questions)

What is a BtoB community?

A BtoB community brings together professionals around a common company, product or issue. It fosters commitment, collaboration and co-creation within a professional ecosystem.

Why create a BtoB community?

Creating a BtoB community helps to build customer loyalty, strengthen relationships with partners, accelerate innovation and promote the most active members.

What is the role of the Community Builder in BtoB?

The Community Builder is responsible for animating and developing the community. They connect members, stimulate exchanges and ensure that everyone finds their place in the ecosystem.

What's the difference between community and audience?

An audience is passive: it receives your content. A community is active: it interacts, contributes and creates value with you.

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
community website create an online site to engage your members

Community website: create an online site to engage your members

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A community website is much more than just a showcase site: it's a digital space dedicated to the life of your community, where members of an organisation, network or brand can interact, share, learn, contribute and help each other.

At a time when social networks are no longer enough to create lasting links, having your own community site is becoming a real lever for growth and loyalty.

What is a community website?

A community website is a online platform dedicated to a targeted community: customers, members, employees, students, partners, etc.

It allows members to connect with each other, access exclusive content, take part in discussions and events, and actively contribute to the life of the group.

Unlike a traditional showcase site, a community site focuses on interaction and commitment, with advanced collaborative features and a logic for managing members of the community.

What is the purpose of a community website?

community website

A community website fulfils a number of essential objectives in a company's strategy. creating and leading a community for any organisation.

Above all, it creates links between members around a common mission or shared interest. Where social networks reach an audience but remain generic and difficult to control, the community site offers a secure, targeted and qualified framework for organising exchanges and activities through to your own brand universe (white label).

It's a space that encourages peers to help each other, promotes individual or collective initiatives, and gives people the chance to interact without the algorithmic limitations of traditional platforms.

It also facilitates the distribution of high value-added content and offers a tailor-made experience to each member according to their profile or level of engagement.

Finally, it becomes a powerful lever for co-construction: surveys, votes, feedback, exchanges of ideas, etc. Organisations (associations, federations, companies, etc.) can thus adjust their offering, anticipate needs and test new proposals with a captive and qualified audience.

The key features of an effective community website

Online community platform

These are the essential features of a modern community platform, with a high level of graphic and functional customisation:

  • Customisable member profiles

  • Dynamic directory members, companies or partners

  • News feed and internal messaging

  • Private or themed groups

  • Events and diary (registration, management, reminders)

  • Shared resources documents, photos, videos, replays, podcasts, articles...

  • Registration or qualified data collection forms

  • Customisable notification system

  • Community reporting and dashboards

Depending on your need for a tool to digitise your community, you can choose one of the following today community management software combined with a member management software and members on your community site.

Who should create a community website?

A community site is aimed at all organisations that want to engage an audience around their activity or mission:

  • Trade Associations

  • Cross-industry unions

  • Innovation and Industry Cluster

  • B2B companies (communities of customers, ambassadors, partners)

  • Business clubs and networks

  • Local authorities or regions

  • Training structures, schools, alumni

  • Volunteer associations

  • Community of investors...

How do you create a community website?

Here are the basic steps for creating a community.

  1. Defining the mission of your community and its objectives

  2. Identify your target members and their expectations

  3. Choosing the right platform for your community site

  4. Structuring content and sections

  5. Launch an initial circle of active members

  6. Host regular events with content, events, interactions

  7. Measuring community activity and adjust

We also invite you to read our dedicated article listing the 10 golden rules for animating and engaging a community. Just note that your community website allows you to orchestrate your community strategy.

Which tool should you use to create your community site?

Community platform - community management software

Many solutions exist, but not all of them are suitable for true community use.

At SuperConnectrwe are proposing a all-in-one community platformentirely customisable to your brand universe (logo, colours, typefaces, tone, images), customisable with your brand identity, available in web version and mobile application.

You'll find all the essential functions mentioned above in an easy-to-administer interface.

You can also consider other tools depending on your budget, your level of technical expertise and your objectives.

Best practices for running a community site

Launching a community site is a decisive step, but bringing it to life over the long term is the key to its success.

To ensure that your platform does not become a mere repository of information, it is essential to define a clear and regular animation plan.

This starts with the creation of an editorial calendar: every month or every quarter, programme highlights (events, publications, thematic exchanges).

Interactivity is also key. Vary the formats: articles, videos, replays, polls, lives, podcasts, testimonials, etc. These media should encourage participation and identification. Also remember to reward the most active members by giving them visibility or by giving them an ambassadorial role. This encourages involvement and stimulates the collective dynamic.

Animation also involves listening: take the time to read reactions, respond and consult your engagement dashboard. Adjust your actions according to what your members want.

Finally, involve members in co-creating content or suggesting topics. An active community site is one where everyone feels free to contribute, recognised for what they do and motivated to come back.

Why has creating a community website become a strategic lever in 2025?

Public social networks are saturated. Brands are now looking to regain control of their audience by creating a direct, lasting and engaging link with their members. The need for connection, recognition and community is driving organisations to build their own relational ecosystems.

A community site also allows you to regain control over your community's data.

Unlike social platforms, where the data belongs to the digital giants, here you control registrations, preferences, interactions, participation rates...

This allows improved accuracy of the data collecteda finer targetingand a further analysis user behaviour.

At the same time, you can offer your members a secure environmentRGPD-compliant, with clear governance over their personal data.

A a well-designed community site becomes a strategic asset :

  • It strengthens the brand image

  • It improves satisfaction and retention

  • It creates a dynamic of recommendation and co-creation

  • It feeds your content and feedback on an ongoing basis

And why not a mobile application for your community?

Community application

A community website is a solid foundation for bringing your members together. But in a world where mobile use far exceeds desktop use, offering a community mobile application is a differentiating and strategic asset.

An app allows your members to stay connected everywhere, all the time, with push notifications, quick access to their profile, groups, events or resources.

It anchors your community in their daily lives and creates a fluid, intuitive and personalised experience.

For your teams, a community mobile application also simplifies member engagement, by facilitating access to key content and interactions.

It's also a strong signal: offering an application in your brand's colours shows that you're putting the relationship with your members at the heart of your strategy.

That's why, at SuperConnectr, each community site can be accompanied by its own customised white-label mobile applicationfully aligned with your your brand universe, your graphic charter and your relational tone.

9. Industrialise without dehumanising

The more your community grows, the more complex the management load can become. It becomes essential to automate certain actions: welcome messages, event reminders, membership reminders, email summaries of new community activities, push notifications on your community application, etc.

This frees up your time for high value-added interactions.

However, be careful not to fall into cold automation. Every point of contact must remain human: personalise your messages, keep your voice authentic, regularly offer sincere opportunities for exchange. It's the balance between automation and attention that will make the difference.

Modern tools make this hybridity possible: automating repetitive tasks while maintaining moments of close human contact. This is the only way for the community to grow with confidence and involvement.

As your community grows, it becomes essential to structure repetitive tasks (welcoming new members, reminders, role management, moderation, etc.). Automate what can be automated... without forgetting the authenticity of human relations.

Conclusion: the community website, a pillar of your digital strategy

Community platform

You've got it: building a community websiteis about building a genuine digital lifestyle space for your members. It's the ideal tool for boosting engagement, making it easier to manage your community and accelerating your impact.

So, are you ready to create your own community platform?

FAQ (Frequently Asked Questions)

What is a community website?

A community website is an online platform that enables a community (customers, members, employees, etc.) to come together, interact and share content, events and resources around a common goal or mission.

Why create a community site instead of using a social network?

A community site allows you to control the user experience, regain control over your data, avoid the algorithms of social networks and offer a secure framework, 100 % in line with your brand image.

Who is a community website aimed at?

Any organisation or group wishing to structure its exchanges: associations, trade unions, clusters, brands, business clubs, alumni, internal company networks, etc.

Is a mobile application essential?

Not compulsory, but highly recommended. An application allows you to stay connected to the community everywhere and all the time, with better responsiveness and natural use on a smartphone.

Are my details and those of my members secure?

Yes, a RGPD-compliant community site gives you total control over the data collected, its use and its security, unlike social platforms where you have no real control.

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
Building a community: the 10 key steps

Building a community: the 10 key stages in creating a community

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Building a communityBuilding an engaging community means building a sustainable ecosystem of relationships around a shared mission. Whether online or in a physical environment, creating an engaging community depends on a well thought-out strategy, appropriate tools and regular community animation.

Building a community is a real profession and it has a name: the Community Builder. It's up to them to build a community and lead it on a day-to-day basis.

Definition: what is a Community Builder?

A Community Builder is a community builder. Unlike the Community Manager The Community Builder designs the strategy, defines the mission, chooses the right tools and gathers the first members. They structure the community from the outset to give it a lasting, evolving form that is consistent with the vision of the organisation that runs the community.

Its role is comparable to that of an architect in a building project: it designs the foundations, frames the structure and ensures that everything stands up over the long term.

The job of Community Builder is multifaceted: project management, management, communication, marketing, sales, customer/member relations, etc.

The Community Builder is a real 5-legged sheep who has to know how to create links and trust, recruit and retain members, understand the issues and needs of the community, organise events and publish content that creates value for members... 

The Community Builder's greatest strength listening, to build a community based on the organisation's mission and feedback from its members.

1. Define the objectives of your community event

Community animation objectives

Building a community can't be improvised: it starts with a clear direction. Ask yourself these structuring questions:

  • What are the objectives of your company or association?

  • What value do you want to bring to your members?

  • What values do you want to defend collectively?

For example, a customer community may aim to create a space for feedback and co-construction, a community of entrepreneurs to encourage mutual support, or a professional collective such as a Cluster or a Competitiveness Cluster to strengthen and structure a sector.

The clearer your raison d'être, the more you will attract members who share this intention and will naturally be inclined to make a commitment from the very first exchanges and above all... to make a long-term commitment.

First and foremost, ask yourself the right questions: why do you want to building a community ? Would you like to :

  • Building loyalty among your customers or members?

  • Building brand awareness?

  • Create mutual support between your members?

  • Testing new services or products with your users?

Clear objectives will guide all your choices: the type of members to bring together, the tools to use, the content to publish, etc.

2. Formulating the founding mission to build a community

Community mission

A strong mission statement acts as a magnet for potential members. It gives direction and coherence to your project.

Values create a shared culture: they reassure, bring people together and guide behaviour.

A good community value proposition is based on three essential pillars The value perceived by members, the concrete benefits they derive and the reciprocity of commitments between members and organisers.

Otherwise, you're just building another information channel, not a real community.

A strong community is built on a foundation of meaning. It is therefore essential to define an engaging missionthat resonates with the aspirations of your future members. This mission will be the backbone of your actions and will enable you to federate a sustainable community around a common goal.

3. Identify community targets and personas

To build a successful community, it's essential to know the people you want to bring together.

This stage involves create community personas : standard profiles representing the ideal members of your community.

To do this, ask them about their job, their professional objectives, their digital habits, their daily challenges and their desired level of commitment.

Personas will help you to refine your message, your content, your formats and your communication channels. For example, a community of young digital freelancers is not animated in the same way as a network of senior executives in a traditional sector. Similarly, the tone, the tools for managing and animating the community, and the expectations vary according to the age, habits and constraints of your target members.

Finally, start small. Rather than aiming for the big picture straight away, focus on a highly targeted segment of your audience, and then gradually expand. The quality of the first profiles will guarantee you more engagement right from the start.

Building a communityBuilding a community means building a sustainable ecosystem of relationships around a shared mission. Whether online or in a physical environment, creating an engaging community depends on a well thought-out strategy, appropriate tools and day-to-day leadership.

4. Choosing the right community-building tools

Community animation tool

Once you have laid the foundations, you need to choose the right tools to support the growth of your community.

These tools must not only enable data to be centralised, but also facilitate communication and interaction, automate certain tasks and enhance exchanges between members.

The essential features of a community management and animation platform include :

  • Detailed management of member profiles and status

  • Managing memberships, payments and entitlements

  • Creating thematic groups or circles

  • Internal communication of your news to your members

  • The ability to publish and comment on content

  • Creating and managing events

  • A messaging system or direct exchange area

  • Reporting tools to monitor activity

  • A showcase website to promote your community, a private community website and/or a community mobile application

The aim is to provide both simple management on the administrator side and a fluid experience on the user side.

You should also think about mobile ergonomics, which are essential these days, so that your members can interact wherever they are and increase engagement at all times.

Depending on your objectives and your audience, you will need to choose a community platform adapted.

Some solutions, such as SuperConnectr, help you manage members, publish content, organise events, segment your database, create a directory or send targeted email campaigns on an online community platform and / or a community application100% in the colours of your company or association brand.

5. Launch the first community interactions

Community platform for business : Customer community

The first nucleus is essential: most of the time they will become your ambassadors.

It acts as a catalyst: if you involve well-chosen profiles from the outset, they will co-create the first standards, contribute to the first content and inspire the next members.

Identify enthusiastic members with high engagement potential from the outset, offer them exclusive content or spaces, and above all listen to their feedback to refine your community experience.

Before running a large community, start by creating an active core. Invite a few key members to interact, suggest topics and share experiences. This will set an example and encourage organic engagement.

6. Set up a regular promotion plan

A community that is not regularly animated becomes silent, and then invisible. A good animation plan is based on a diversity of formats (events, content, direct exchanges) and consistency with the high points in the life of the community.

To maintain a lively and continuous dynamic, it is useful to structure your activities around several complementary levers: plan moments of inspiration (quotes, feedback), participation (surveys, calls for contributions) and recognition (highlighting members). The key is to create a rhythm without saturating your members.

L'community animation is all about regularity. Plan a calendar with a variety of formats: inspirational posts, sector or business intelligence, testimonials, interviews, webinars, events, surveys, etc. Each action should bring the mission to life and nurture the bond between members.

7. Identify and promote your ambassadors

A a committed member of the community is a strategic asset. As soon as certain members speak up, spontaneously help or unite other members, identify them as ambassadors.

To strengthen their commitment, you can offer them symbolic recognition (badges, visibility, privileged access), but also involve them in co-hosting events (conferences, private groups, voting, beta-testing). An active ambassador attracts and reassures, embodying the culture of the community.

Some members will naturally be more involved than others. These are your future ambassadors. Give them a role, value their contributionsInvolve them in co-hosting. They will be powerful relays in developing the group dynamic.

8. Managing the community using data

Community data management software

L'leading a community can (and should) be based on performance indicators. Analyse the evolution of registrations, connection rates to your platform, reactions to content and participation in events.

Measuring the vitality of a community requires both quantitative data (number of participations, connection rates, attendance at events) and qualitative data: which subjects arouse enthusiasm? What formats trigger conversations?

You can't run a community by instinct. Analyse activity, participation rates and the most engaging content. Adjust your actions based on feedback and measure progress. Modern community tools offer comprehensive dashboards for this.

9. Industrialise without dehumanising

The more your community grows, the more complex the management load can become. It becomes essential to automate certain actions: welcome messages, event reminders, membership reminders, email summaries of new community activities, push notifications on your community application, etc.

This frees up your time for high value-added interactions.

However, be careful not to fall into cold automation. Every point of contact must remain human: personalise your messages, keep your voice authentic, regularly offer sincere opportunities for exchange. It's the balance between automation and attention that will make the difference.

Modern tools make this hybridity possible: automating repetitive tasks while maintaining moments of close human contact. This is the only way for the community to grow with confidence and involvement.

As your community grows, it becomes essential to structure repetitive tasks (welcoming new members, reminders, role management, moderation, etc.). Automate what can be automated... without forgetting the authenticity of human relations.

10. Anticipate the evolution of your community

Building a community does not mean freezing a system. A successful community is constantly on the move. It evolves with its members, its partners, its technological environment, and even with the social or economic context.

To keep it relevant and alive, plan regular listening sessions: satisfaction questionnaires, qualitative interviews, surveys, co-construction sessions.

This time is used to detect new expectations, identify weak signals and prioritise the improvements to be implemented.

Change also involves innovation: new meeting formats, experimentation with tools, changes to the business model or mode of governance, etc.

Stay on top of trends and involve your members in the choices you make. They'll be all the more loyal and active for it.

Organise regular review sessions (feedback, internal surveys, collaborative workshops) and document what has been learned. A strong community is one that knows how to renew itself without denying its essence.

A living community is one that evolves. Expectations change, members rotate, practices evolve.

Keep listening, organise feedback sessions, open up new formats, try out innovations... without ever losing sight of your initial mission.

Conclusion: building and maintaining a community

Building a community is much more than a series of tools or actions: it's a human and collective adventure, based on a shared vision of the community. strong missiona commitment and a clear vision.

Each stage covered in this article - from defining objectives to anticipating change - is an essential building block for building a team sustainable, useful and inspiring.

At a time when brands and organisations can no longer be satisfied with mere audiences, communities are becoming powerful drivers of links, loyalty and value creation.

Take the time to lay the foundations, involve your members from the outset, listen to them, value them... and you'll see the emergence of much more than a group: a truly committed ecosystem with a wealth of connections!

FAQ (Frequently Asked Questions)

What's the difference between building and leading a community? 

Building a community involves laying the foundations: mission, target, tools, structure. Animation then comes into play to bring this base to life: events, content, interaction.

What is the role of a Community Builder?

The Community Builder designs the community strategy, lays the foundations, structures the tools, unites and animates the members. They are the community's conductor.

What tools can be used to build a professional community?

Community platforms such as SuperConnectr make it possible to centralise everything and make it easier to manage members and memberships, share your content, create and manage your events, have a directory, create groups, facilitate interaction via a messaging system or a forum, measure community activity using data and statistics...

How long does it take to build a community?

Depending on your ambitions, this can range from a few weeks (for a small business network) to several months or years for larger or multi-site communities.

Why build a community in 2025?

Because brands are no longer just looking to capture an audience, but to create loyalty, commitment and shared value with their audiences. Building a community means developing a sense of belonging and creating an exclusive link with its members, subscribers, customers, partners, learners, etc.

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
Creating a community: 12 examples of communities to create in 2025

Creating a community: 12 examples of communities to create

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Creating a community has become much more than a marketing trend: it's a strategic lever for all companies and associations wishing to strengthen loyalty, develop commitment, co-construct with their audiences and unite players around a common mission.

But what exactly do we mean by "creating a community"? How can it be distinguished from an 'audience'? And above all, where do you start? 

Whether you're a company, a brand, an association, a business network, a competitiveness cluster or a training organisation, the challenges are often the same: federating, structuring, leading and sustaining a collective dynamic.

That's why we often talk about "building a community", and why a new profession has been created in recent years: that of "Community Builder".

In this comprehensive guide, we cover :

  • The fundamental difference between audience and community

  • The different types of communities customers, members, partners, learners, employees, franchisees, etc.

  • The key stages in creating a community objectives, mission, activities, first ambassadors...

Whether you want create a BtoB, association, brand or regional communitythis guide will help you lay the right foundations for a successful creating a community.

Audience or community: what are the differences?

Creating a community starts by making a clear distinction between a concept that is often confused: the hearing. Although these two terms refer to groups of people linked to an organisation, they have radically different meanings.

Audience or community

The audience: passive, ad hoc, disembodied

A audience refers to a group of individuals exposed to a particular content or brand. It can be large, occasional or volatile.

On social networks, an audience is measured in followers, impressions or views. But these indicators say nothing about real engagement or the quality of the relationship.

Audiences are by nature focused on the sender The brand communicates, the audience receives.

The link is often unidirectional, and audience involvement is limited. They may consume, like or comment... but rarely contribute actively or forge links with other members.

The community: active, sustainable, involved

A community is based on a logic of relationships.of share and active participation. It involves people coming together around a common interest, a mission or a collective experience. Its members are not simply exposed to a brand: they are part of it.

A community creates horizontal link between its members. Everyone can have their say, share their experiences, respond to a peer, recommend a good practice or a person.

The organisation is no longer the only transmitter: it becomes the facilitator, the host of this collective dynamic. The community acts as a trusted third party.

The community is also part of the long time. It evolves, changes and grows with its members. It is not a channel, but a a living, interconnected space.

Why create an engaged community rather than accumulate followers?

Many organisations still confuse visibility with engagement. By extension, there is confusion between "audience" and "community".

However, a wide audience is not necessarily a loyal community. You can have 50,000 subscribers and zero real interaction. Conversely, a community of 500 active members can generate dozens of contributions, ideas and recommendations every week.

Creating a communityis to choose relational value rather than raw reach (mass). It means investing in depth of connection instead of chasing ephemeral virality.

It means banking onlasting commitment, l'collective intelligence and co-construction rather than simply pushing content.

In short, an audience look at. A community participate. A hearing follows. A community acts.

And in a world where loyalty, differentiation and activation are key, it's the community that makes the difference.

What are the different types of community?

Creating a communityAbove all, it means creating a space of trust where people share a common identity, mission, interests or objectives.

But not all communities are the same. Here is an overview of the main types of community you can create, depending on the nature of your organisation.

Community platform for business : Customer community

Create a customer community (BtoB or BtoC)

Creating a customer community for your company, means creating a space where your customers can be promoted, be the first to hear about your news, exchange ideas, ask questions, share feedback, recommend your solution or even co-create products and services with you.

For a BtoB communityThis often encourages information about the company's products and services, training, peer support, loyalty development and product improvement.

For a BtoC communityThis can take the form of groups of enthusiasts, ambassadors, advanced users or VIP clubs.

A community platform for your BtoB or BtoC customer communityThis is an essential tool for managing and promoting your brand.

Key benefits of a customer community :

  • Strengthen loyalty and retention rates by involving customers in a discussion forum.

  • Encourage peer-to-peer support and reduce pressure on customer service.

  • Gather valuable feedback to improve products or services.

Creating a brand community

La brand community brings together people who share a common strong commitment to the world, values and image of a brand. It often goes beyond simple consumption to create a real sense of identity. sense of belonging.

It can include customers, prospects, ambassadors, fans or influencers.

It strengthens identification with the brand and boosts its profile, particularly through a branded platform to animate your community.

Key benefits of a brand community :

  • Strengthen brand identification, a sense of belonging and market differentiation.

  • Amplify visibility through unsolicited recommendations and word-of-mouth.

  • Create a strong and lasting emotional bond with the brand's ambassadors and committed fans.

Create a community of ambassadors or influencers

Members of a community of ambassadors or influencers are often advanced users, passionate customers or key influencers.

They represent the voice of your brand, take part in your campaigns and carry your message. Bringing them together in a dedicated community strengthens their commitment, the recognition they receive for their role and their ability to spread your brand.

Key benefits of a community of ambassadors or infuencers :

  • Create a solid bond of trust and increase the number of organic talks about your products or services.

  • Facilitate the co-creation of content and personalised offers.

  • Strengthen social proof and trust in your brand.

Create a community of partners (resellers, distributors, integrators)

Members of a community of ambassadors or influencers are often advanced users, passionate customers or key influencers.

They represent the voice of your brand, take part in your campaigns and carry your message. Bringing them together in a dedicated community strengthens their commitment, the recognition they receive for their role and their ability to spread your brand.

Key benefits of a community of ambassadors or infuencers :

  • Create a solid bond of trust and increase the number of organic talks about your products or services.

  • Facilitate the co-creation of content and personalised offers.

  • Strengthen social proof and trust in your brand.

Create a community of testers or beta users

Ideal for software publishers, start-ups or innovative brands, the community of testers or beta users helps to improve the offering before it goes to market.

It involves users in the idea generation, creation and validation process.

Key benefits :

  • Build user loyalty and gather concrete feedback on the "user experience".

  • Involving customers in product innovation and iteration.

  • Encouraging future adoption through co-construction.

 

Create a community of investors or strategic stakeholders

The community of investors or strategic stakeholders is particularly useful in growing structures, mission-driven companies or cooperatives.

This community makes it easier to involve shareholders or financial backers in the long-term vision of a company's development and its latest news, while at the same time benefiting from proven consideration and recognition.

Key benefits :

  • Promoting transparency and trust in governance.

  • Provide access to high-level strategic feedback.

  • Facilitate buy-in to the strategy and the involvement of investors.

Create a community of members (association, federation, trade union, cluster, competitiveness centre, etc.)

In associations, members are not simply members: they are often active contributors, project leaders or even representatives.

La community of members of an association or federation provides an opportunity to discuss the challenges facing the economic ecosystem, the industry or the profession in a given region, to share best practice and to speak out more forcefully as a group to public and private partners.

A community platform to help you managing your professional association is becoming essential for managing members and running the community all in one place.

Key advantages of a membership community for an association or federation :

  • Encouraging the exchange of best practice and skills development.

  • Provide feedback on needs on the ground to better guide local, regional, national and international initiatives.

  • Strengthen collective representation with partners and institutions.

 

Clusters (Numeum, Digital League, etc.) or competitive clusters (Axelera, Tenerrdis, etc.) are unique in that they bring together companies, research organisations, schools and institutions to work on a common project. common sectoral or territorial issue. 

A community platform becomes a collaborative platform to connect members, encourage cross-fertilisation of innovation, structure collaborative projects, promote local expertise, and manage the network at the industry level.

Key benefits :

  • Stimulate inter-company and inter-organisational collaboration.

  • Accelerating shared innovation and structuring projects.

  • Promote the expertise and successes of its members and the local ecosystem.

 

Inter-professional trade union networks (MEDEF, CPME, etc.) represent and defend collective interests by federating different branches and economic sectors with state and institutional authorities, but these networks also create cross-disciplinary exchange dynamics. 

Running an inter-professional union community means enabling members to get informed, debate, make suggestions, get involved and a shared vision. It also means providing tools for coordination between local, regional and national levels.

Key benefits of a cross-industry union community :

  • Promoting the circulation of strategic information between members.

  • Unite around common positions and actions.

  • Create a foundation of solidarity and cross-sector mutualisation.

Create a business network community or business club

Often referred to as "business clubs" or "clubs d'affaires", the business networks bring together entrepreneurs, managers and decision-makers with the aim of develop their business thanks to the strength of the collective.

Creating a community as part of a business network is about giving depth to meetings and building trust between its members to facilitate business referrals The aim is to extend exchanges, create synergies and foster a network spirit on a day-to-day basis, at physical events and via a community platform to facilitate the exchange of information. networking between its members.

An application for Business Club is often the best solution for facilitating communication and access to the network between members.

Key benefits of a business network community or business club :

  • Multiply business opportunities through regular exchanges and business recommendations.

  • Foster trust and local synergies between members.

  • Structuring a team around events and relationship rituals.

Create a community of volunteers or contributors

Used extensively by NGOs, associations and events groups, the community of volunteers aims to coordinate people who give up their time for a common project.

Targeted promotion helps to strengthen their commitment and loyalty over the long term thanks to a strong mission which supports the association.

Key benefits :

  • Facilitating the organisation of collaborative projects and field missions.

  • Create a lasting link with committed people who are not employees.

  • Publicly promote the actions and impact of the collective.

Create a community of learners (training organisation, school, alumni, etc.)

Whether they are learners in initial training, continuing education or graduates, these learning communities facilitate mutual support, access to resources, peer mentoring, networking and alumni involvement.

They extend the value ofeducational experience long after classes have finished and become a veritable a lever for attractiveness for future learners in joining a network of professionals. 

A platform dedicated to a learning community for its training organisation is ideal for during the course and for build loyalty among your members once this has been completed.

Key benefits of a community of learners for a training organisation :

  • Stimulate mutual support and the sharing of teaching experiences.

  • Create a lasting link between the institution and its former learners.

  • Enhance the attractiveness and reputation of the school.

Create an employee community (internal, CSR, corporate culture)

As part of an HR, CSR or internal transformation strategy, creating a employee community allows strengthening corporate culture, internal commitment and cross-functionality.

This encourages the sharing of knowledge and collective intelligence, and enables employees to be more involved and, why not, to become ambassadors for the organisation. A an internal communication platform or application is ideal for achieving these objectives.

Key benefits of an employee community :

  • Improve internal communication, cohesion and support for the company's values.

  • Encouraging participative innovation and distributed leadership.

  • Creating a cross-functional, inclusive channel for teams to express themselves.

Create a community for a network of franchisees or sites (multi-establishment)

Networks of sales outlets, boutiques, agencies or franchisees share the need for internal communication, harmonisation, dissemination of best practice and a sense of belonging to the network.

A community of a network of franchisees or multi-sites via a platform and a internal community application in the company's colours creating links despite geographical dispersionThe aim is to promote local success stories and create a space that brings together all the members of the network.

Key benefits :

  • Harmonise practices and service levels between establishments.

  • Create a sense of belonging and recognition for the network.

  • Encourage internal communication, feedback on local initiatives and the pooling of expertise.

In short: choosing the right community model for a sustainable community

Creating a community isn't just about opening an online group or organising a few events.

Creating a community is a real strategic project which requires a vision, a strong mission and a detailed understanding of its audiences.

By making a clear distinction between "audience" and "community", choosing the right type of community to build and laying the right foundations, you maximise your chances of creating a lasting community, a space that is engaging and useful for all its members.

In the next article, we'll look at how to move from choosing the type of community at the stages of creating and managing a communityDiscover how to identify and develop your ambassadors, industrialise your processes and effectively manage a community over the long term.

See you in our next article: 

Building a community: the 10 key steps.

FAQ (Frequently Asked Questions)

Why create a professional (BtoB) community?

Creating a community allows you to gather around you members who share the same issues, interests or values. It's a powerful way of building loyalty, generating collective value and strengthening the feeling of belonging to a project, an association, a company or a network.

What is the difference between an audience and a community?

An audience is passive: it receives a message. A community is active: it interacts, exchanges and contributes. A community lives, evolves and makes a lasting commitment to a relationship of trust with your organisation.

What type of community should I create for my business?

It all depends on your objectives:

  • To build customer loyalty: customer community

  • To bring your partners together: ambassador community

  • To set up an economic or business network: business club or B2B community

  • To represent a group : member community

  • To support learners or employees: internal community or training

The number one challenge is always to clearly define the mission and the value provided.

Do I need a specific tool to manage my community?

Yes. Platforms like SuperConnectr are designed to save you time: a good community platform centralises the management of members, the sending of emails, the publication of content, the organisation of events, the connection and exchange between members and the collection of data, while guaranteeing complete customisation to your image.

Is a mobile application really useful?

For professional use, yes. A mobile community application allows your members to stay connected, receive real-time notifications, register for events, view content or chat, all in a seamless, colourful environment.

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
Membership management software: the complete guide for associations

Membership management software: the complete guide for associations, clubs and federations

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Today, a member management software is essential for good member management and to turn this administrative task into a formality.

Managing members has become a day-to-day task in its own right, an essential step in structuring, animating and growing your community.

Associations, federations, business clubs or even business groups - all networks today need software to help them manage their members in an efficient and customisable way.

In this reference guide, you will discover everything you need to know to understand, choose and implement a member management tool Here's what's at stake, the key features, the mistakes to avoid, the tangible benefits and, of course, the best practices for turning your tool into a real community engine.

What is membership management software?

A member management software is a digital solution like SuperConnectr designed to simplify, centralise and automate all member relations tasks of an organisation.

It enablesrecord registrations, manage membership status, collect subscriptions, automate reminders and segment your members and offer each member a secure personal space.

This type of software also offers a global view of the community, makes it easier to run and manage your community activity thanks to dashboards, monitoring indicators and segmentation and targeting tools.

It is aimed at associations, business clubs, federations and networks of public and private players.

Association membership management software

Why has digital membership management become essential?

The digital transformation is affecting all spheres of our personal and professional lives, including the voluntary and community sectors.

In a changing environment, marked by increasing expectations of time savingof fluidity and simplicitythe membership management is showing its limitations.

No more Excel spreadsheets, no more cash or cheque payments and no more manual e-mail reminders.

As members become increasingly accustomed to fast, digital services in their personal lives, they expect the same efficiency from the communities to which they belong.

They want to be able to register online, pay for their membership in just a few clicksaccess a personal space and automatically receive their receipts or reminders.

For managers, the challenge is twofold: to meet this growing demand, save time and make your data more reliable.

Digitalising member management not only enhances the member experience, but also helps tooptimise internal tasks, strengthen team coordination and better management of associative or community activities thanks to real-time data.

Improved and more professional customer relations

Manage memberships is no longer just about collecting membership fees. It's about creating a real membership experience.

This involves personalising communications (e-mails, push notifications via a mobile application, news feeds, etc.), adapting membership paths, segmenting your base and supporting each member according to their profile, company and expectations.

In this context, the membership management software is becoming a strategic tool. It facilitates the integration of new members, strengthens the link with existing members and encourages long-term commitment. By centralising all interactions and automating contact points, it frees up time allowing teams to focus on higher added-value missions.

Manage members associations communities members form

The essential features of good membership management software.

Membership management software must offer a robust set of functions, while remaining easy to use. Here are the main ones:

  • Customisable application forms to adapt the fields to your community and collect qualified data as soon as you register.

  • Secure online payment With the option of offering a digital payment method, and activating recurring payments or personalised instalments.

  • Automated reminders to avoid forgetting to renew, improve the collection rate and maintain an ongoing relationship with your members.

  • Integrated CRM Each member has a complete, automatically updated profile sheet, which may be linked to their member company, and a history of participation in your events and consultation of content shared within your community (articles, videos, podcasts, shared documents, etc.).

  • Dynamic segmentation and filters to send targeted communications, personalise access and analyse behaviour by member type.

  • Dashboards and reporting The new "E-commerce" portal: to track the development of your database, view your key indicators, anticipate renewals and manage your business in real time.

The benefits of digital membership management

Switching to digital management of your members' subscriptions means taking a step forward in terms of efficiency, quality of service and professionalism.

Firstly, you save a considerable amount of time by automating administrative tasks. Registrations, payments, reminders and confirmations are carried out without human intervention, drastically reducing errors and oversights.

Your data is centralised, secure and accessible at all times. This gives you a clear, up-to-date view of your community, enabling you to make informed decisions and to demonstrate the impact of your actions to your partners and funders.

Finally, you can boost member satisfaction. Thanks to a fluid interface, useful reminders, a simple personal space and services that are accessible 24/7, you can enhance their commitment and encourage their loyalty.

How do you choose your membership management software?

Choosing a member management software is not something to be taken lightly.

It's a structuring tool that will have an impact on the day-to-day running of your team, the quality of your relationship with members and your long-term results.

First and foremost, you need to define your requirements: are you looking for a tool for collecting membership fees only? Or are you looking for a complete solution for managing members, segmenting your base, managing your community and tracking your indicators?

Then think about evaluating the following criteria:

  • Interface ergonomics Good software should be simple, customisable and accessible to all profiles (employees, volunteers, members).

  • Customisation your tool must be able to adapt to your vocabulary, your articles of association, your types of member and your visual identity.

  • Scalability Check that the solution can support your growth, both in terms of number of members and functionality.

  • Support and guidance Does the publisher offer training? Responsive support? Accessible documentation?

Take the time to request a demonstration and don't hesitate to involve your team in the final choice.

Community platform - community management software

Frequently asked questions about choosing the right membership management software

What's the best software for managing members?

There is no single answer. It all depends on your type of organisation, your budget and your needs. SuperConnectr is particularly suited to professional associationsfederations, the business networks, companies for their customer community or their internal community of employees.

Is it possible to manage members' payments automatically?

Yes, most modern solutions include online payment modules with automatic reminders, renewals and payment tracking. This is a real time-saver, especially if payments need to be adapted to different membership levels depending on the type of member (individuals or companies, for example).

Is a mobile application compulsory? No, but it's a real plus. A community application allows you to stay in touch with your members, send them notifications and increase engagement, make it easier for them to access content, and strengthen the sense of belonging and the image of your organisation, in your members' pockets.

Online community platform

In a nutshell: choosing the right membership management software for your community

Today, the subscriber management can no longer be summed up in an Excel file and a few e-mails. Members' expectations have evolved, the tools have advanced, and the benefits of digitisation have become too obvious to ignore.

With a solution like SuperConnectr to manage your members and animate your community thanks to a community platform With our all-in-one solution, you can be more efficient, simpler and more personalised. You'll structure your organisation, make the day-to-day work of your teams easier and, above all, offer your members an experience that lives up to their expectations today.

FAQ (Frequently Asked Questions)

What is membership management software?

This is a digital solution for centralising all the information relating to the members of an association: registrations, renewals, subscriptions, personal data, participation history, etc. The right software will help you save time, structure your exchanges and professionalise the management of your community.

Why digitise membership management?

Because manual tools (Excel, paper, email) quickly become time-consuming, error-prone and difficult to use. Software allows you to automate reminders, collect payments, view your statistics and manage your deadlines with peace of mind.

What features are essential in a good membership management tool?

  • Centralised member database
  • Advanced, customisable segmentation of members (individual members and companies)
  • Online payment of contributions
  • Automated renewals
  • Send personalised emails
  • Monitoring statutes and documents
  • Dashboards and data export
  • Manage member companies and attach members

Is it suitable for all types of association?

Yes, whether you are a trade union, a federation, a cluster, a professional association, a business network or a thematic network, software such as SuperConnectr allows you to adapt membership levels and access rights, and adapt the way you use its member management software.

Can we also manage member companies?

Yes. SuperConnectr lets you link several members to the same structure, manage access rights per company, simplify global renewal, and promote member companies in a dedicated directory.

Does the platform comply with the RGPD?

Absolutely. Your data is secure, hosted in Europe, and managed in compliance with current regulations. You retain ownership of your data, with clear traceability and configurable access rights.

Is it accessible to my members via mobile?

Yes, the SuperConnectr platform is available in a web version and a mobile application, 100 %, which can be customised to your colours. Your members can access their space, pay their subscriptions or consult information from their smartphone.

Discover SuperConnectr community management software!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
Community management software - everything you need to manage your network

Community management software: everything for your network.

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A community management software is essential in a world where the human relationship is becoming a real lever for differentiation, all the more so in the age of all-digital technology and AI. 

Because yes, theleading a community Community Building is an Art!

Creating links, maintaining commitment, offering an enriching and regular experience... these are all challenges that only a community management software can help to raise the bar in the long term.

Choose a community management software adapted to your needs is essential for creating a lively and engaged community.

How to choose best community management software to help you manage AND lead your community? Let's find out.

What is community management software?

A community management software such as SuperConnectr is a digital platform that allows you toincrease interaction, distribute content, organise events and engage members of a network or a professional or association community.

Unlike a community management softwareIt's all about bringing the community to life on a daily basis: sharing, interacting, making connections, emotions. It must offer a fluid, intuitive and personalised user experience.

Community platform - diary and events

Why use community animation software?

  • For maintain the link between members even at a distance

  • For create commitment rituals (posts, content, events, forums...)

  • For promote the content produced, people and actions

  • For measuring community activity and adjust its actions

In short, good community animation software transforms a group of members into a real, living, mobilised community.

The key features for managing your community effectively

A good community management software must above all enable you to offer your members a wide range of activities.

1. A customisable news feed

This is the heart of the site. It allows you to publish information, photos, videos, news or announcements, and enables members to :

  • React, comment and share with other members
  • Mention other members
  • Follow publications by group or theme

2. Events to mark the rhythm of community life

  • Creation of a community diary
  • Online registration / deregistration
  • Speakers, venue, programme, partners
  • List of participants to facilitate identification and networking
  • Export the event to your members' personal or professional calendars

3. A structuring content module

Centralise, classify and promote your community content:

  • Articles, videos/replays, podcasts, documents, shared reports...
  • Search by keyword, theme or tag

4. Communication channels between members

  • Instant, private or group messaging for a discussion with several members
  • Discussion forums for structured exchanges on a variety of topics

5. A community emailing tool

  • Transactional emails (registrations, reminders, confirmations, etc.)
  • Targeted newsletters to bring your members back to your community content
  • Customisable templates in your community's colours

6. An activity dashboard

  • Who publishes? Who is commenting? Who is no longer online?
  • What is the trend in the number of visits? Are they coming from your community platform or your community application?
  • What content is most popular?
Online community platform

To sum up: choosing the right community management software for your network

A community management software is not a luxury: it's a catalyst.

Community management software integrated into a online community platform can transform a dispersed group into a real force, where everyone finds their place, shares, learns and connects with others.

With a solution like SuperConnectrYou'll have your own personalised community space that you can manage on a day-to-day basis.

FAQ (Frequently Asked Questions)

What is community management software?

It's a tool that centralises all the resources needed to manage, structure and lead an online community. It allows you to publish content, send targeted communications, organise events, keep groups alive, monitor engagement... and above all create a real link between members.

What's the difference between traditional CRM and community software?

A CRM focuses on customer relations. Community software, on the other hand, focuses on interaction between members, content creation, co-construction and ongoing animation. It is a more conversational, participative and relational tool.

Why use dedicated software to run my community?

Because managing groups on LinkedIn, Google Forms, Excel spreadsheets and manual emails quickly becomes time-consuming. Software like SuperConnectr allows you to structure your activities, personalise your platform with your brand universe, segment your members, automate tasks and keep track of all community activity.

What features are essential for running a successful network?

  • Community news feed

  • Internal messaging and notifications

  • Thematic groups and private areas

  • Event management with registration

  • Publication of rich content (documents, videos, podcasts)

  • Editorial calendar and engagement dashboards

  • Members and partners directory

  • Transactional emails and targeted campaigns

Is this useful for a BtoB network?

In fact, it's essential! In a B2B network, the value is based on connections, the circulation of information, feedback, member visibility and the organisation of events. Community management software helps you to professionalise your approach and strengthen member loyalty.

Can I customise the platform to reflect my network?

Yes, entirely. SuperConnectr is available in white markingIt can be personalised with your graphic charter, logo, colours and tone. It's a space that conveys your identity, developing a sense of belonging and consistency in your communications.

Is there a mobile version?

Yes, a community mobile application is available to your members. They can interact anywhere, anytime: receive push notifications, register for an event, post to a group... directly from their smartphone.

Discover the SuperConnectr community platform!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
Community management software: how do you choose the best community platform?

Community management software: how do you choose the best platform?

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Choose a community management software adapted to your needs is essential for creating an engaged and dynamic community.

The right community management software should not only make it easier to manage your members, but also offer powerful tools for animating, building loyalty and organising your actions in order to manage your community effectively. 

In this article, we'll guide you through the process of choosing the right community management software that matches your needs, while maximising the impact on your members' engagement.

How to choose best community platform to help you manage and lead your community? Let's find out.

1. Membership management and levels : a key element of good community management software.

A good community management software must above all enable you to manage your members smoothly.

This includes the ability to create several membership levelsThis will make it possible to differentiate access to the content and services on offer.

For example, a status assigned to a "Premium" membership may be provide access to exclusive resources or reserved events to members with this premium status.

Conversely, it is possible to assign a "Guest" status to a member in order to provide limited access to content or events for a limited period of time to give them a few weeks to discover the benefits of joining your community.

A community management software facilitates these tasks, allowing administrators to structure the community as required.

Community management software Member management

Manage member companies: simplify the management and global renewal of attached members.

In addition to managing individual members, it is essential that your community management platform can also take charge of the management of member companies. 

This ensures better organisation and simplified monitoring of the companies that are part of the community. 

A key element is the ability to easily attach several members to the same member company. This not only simplifies the management of access and rights for each member linked to a company. 

A community software makes it easier to the overall membership renewal for all the members of a member company. 

A online community platform which includes management of member companies, helps you to optimise administrative follow-up and engagement of companies.

Payment and renewal of memberships

Member management must include the possibility of pay directly for membership via the platformThis simplifies the management of renewals.

This allows process automation and reduces the administrative tasks associated with membership, freeing up your time to concentrate on your core business.animating your community.

2. Directory of members and companies : an essential tool for strengthening interaction

Having a directory of members integrated into your community management platform is a major feature in facilitating connections and strengthening the sense of belonging.

This directory enables members to get to know each other and to search for specific profiles according to their skills, interests or location, thereby creating opportunities for collaboration and knowledge-sharing within the community.

The directory of members is a prerequisite in the choice of your community management softwarewhile offering the additional possibility of managing a company directory members and partners to raise the profile of your members' activities within the community.

In addition, a directory of member companies and partners allows you to see which companies are associated with the community, enhancing opportunities for partnerships and professional exchanges.

A community management software which includes these features not only improves the visibility of members and companies, but also strengthens the sense of belonging and collaboration within the community.

Community management software directory of members and companies

Why is a members' directory useful?

For members, a community directory is a powerful tool that simplifies interactions.

By making each person's key information visible, it enables users to find experts on a specific subject, contact other members to exchange ideas, or make professional contacts more easily.

For example, in a professional communityA directory enables each member to discover the skills and experience of others, thereby encouraging collaboration. The ROI (Return on Investment) for the members of your community will be all the greater.

Directory of companies and partners

A directory of member companies or partners also strengthens the credibility of your community.

Members can identify which companies are associated with the community, giving them information about potential partners or future collaborations.

It also helps to promote partner companies, giving them valuable visibility within a community of which they are a part.

A structured directory for both members and companies, is therefore an excellent way of improving internal interaction while strengthening the sense of belonging and exchanges within the community.

3. Group management : organise and segment your community effectively

A community management platform allows you to create and manage groups according to the specific needs of members. Groups are often useful in helping to structure your community as it develops.

Groups can be managed to create sub-communities, clubs, commissions, committees, local branches, etc., or segmented by profession, business sector or geographical area.

Whether for public groups, moderate or privateThis flexibility is essential to facilitate the organisation and running of the community. 

A good community management software must offer this possibility, while guaranteeing personalised access rights for each group.

Community management software - group and access management

Public, moderated or private groups

Flexibility in group management is essential for structuring your communication and interactions within the community. You should be able to structure your groups at least like this:

  • Public groups Open to all members, these groups are ideal for increasing the sense of belonging, easily broken down by profession, by theme, by sector...
  • Moderate groups Access control: requires validation by the administrator before accessing the content, thus guaranteeing a certain level of control.
  • Private groups The "chat rooms": accessible by invitation only, perfect for confidential exchanges and giving a feeling of exclusivity under your control.

4. Event management and promotion : fundamental for your community management software.

Events are key to leading a community and keep it active.

A high-performance platform to help you organise your events must include functions dedicated to event management and promotion.

A community management platform must propose the management of a events agendaThis will enable members to easily register and keep up to date with your upcoming events.

A good community management software makes it easier not only to manage registrations, but also to promote events to members. Optimised event management improves member involvement and participation in community life.

Community, event and registration management software

Diary and registration management

The ability to manage a events agenda allows the community to find out about upcoming events.

This agenda must include managing registrations and deregistrations simply and intuitively.

A good event management tool should also make it possible to present speakers, partnersand provide all the necessary information about the event.

What's more, adding professional or personal calendar is an asset that makes organisation easier for members.

Promoting and managing events in a fluid way reinforces engagement and allows members to come together around powerful moments, whether online or face-to-face.

Finally, you must of course be able to send e-mails or notifications to members to alert them to a new event and have access to the list of registered participants on the day.

5. Personalised registration forms : collect qualified data to better manage your community

A community management platform must offer customisable registration forms to enable the collect qualified data as soon as members join the community. 

This enables you to improve your knowledge of your members, to better understand their needs, to adapt content and to segment members more finely according to their interests or objectives.

6. News feed : animate and inform your community at all times

A news feed integrated community management platform  is essential for disseminate important information on a regular basis to animate your community. 

This news feed allows you to share posts, articles, announcements, videos, photos.... while encouraging interaction between members.

Obviously, benefiting from a community mobile application in your colours (white label) is a great help in improving your proximity and engagement with your members. 

A mobile application to animate your community gives your members access to all the news and information they need at any time, right in their pocket.

Thanks to a community management software with a news feed, members can interact quickly via comments and mentions of other members, reinforcing cohesion and exchanges within the community.

All-in-one community platform: your community space

Media integration and social interaction

A good platform should meet the standards expected by your members, particularly when compared with the experience on public social networks.

The integration of videos, photos and documents in publications to make news more attractive is essential. 

In addition, it is important to allow members to react with comments, "likes", and even mention other members in publications to encourage exchanges and strengthen cohesion.

This feature creates an area of continuous exchange where members can stay informed and easily interact with the content disseminated by the community.

7. Integrated e-mailing : fidélising and engaging your community to improve retention.

E-mailing is an essential tool for for a community animation platform performance.

A community platform must incorporate a e-mailing system which can be used to send personalised transactional e-mails (membership confirmations, reminders, etc.) and to conduct targeted e-mail campaigns.

This allows you to segment your members according to their interests and send them relevant, personalised messages.

Of course, it is important that a good community management software can help you monitor statistical results to assess the impact of your campaigns directly via your community management platform.

A community management platform should enabletransactional e-mails and personalized e-mail campaigns targeted. 

8. Managing and classifying content Structure your resources with the right community management software.

The success of a community management platform is also based on its ability to organise and structure the content shared with members. 

Whether it's videos, podcasts, documents, articles or discussion forumsFor this reason, it's essential to have a clear and intuitive filing system. These classifications can, of course, be managed at both community and group (or sub-community) level.

Why is content ranking important?

Easy access to resources means members can quickly find the information they need.

If content is poorly organised, members risk becoming disengaged because they can't find what they're looking for.

A community management software must therefore enable resources to be classified intuitively, by category or sub-category, and provide access to a search engine to ensure that each member has easy access to articles, documents, videos, podcasts or discussion topics that interest him.

9. Dashboards and data monitoring : measure the impact of your actions using your community management software.

Finally, for manage a community effectively, it is crucial to be able to measure the impact of your actions through a detailed dashboard.

This will provide you with precise indicators (KPI's) on member engagement, event attendance and the success of email campaigns.

Adapting your strategy using data

The data allows you to identify what works and adjust your strategy accordingly.

If certain actions do not generate the desired effect, you can adjust your content or campaigns to optimise engagement.

Community data management software

10. Personalise your brand universe (white-label community platform and mobile application)

Stand out from the crowd with a community platform and mobile application is an essential element in asserting your brand and your community's mission.

The power of a community management platform is also its customisation as close as possible to your graphic charter. 

Being able to adapt the look and feel of the platform to the colours and visual identity of your community strengthens the sense of belonging and immerse them in a world that is consistent with your brand.

A community platform and mobile application visually aligned with your values and brand image makes the user experience more immersive and memorable.

White-label community platform management software

Conclusion:
The essential features of good community management software

Choosing the best community management software for your organisation is a combination of features that make it easier to manage members, organise groups and promote events.

Customising your community platformYou'll also want to consider the integration of an interactive news feed to improve your communication, and the intuitive management of content.

Thanks to these features in your community management software, you can not only manage your community efficiently, save time, but also maximise engagement and the satisfaction of your members.

Discover SuperConnectr community management software!

An All-in-one Community Platform, 100% personalised with your Brand identity.

Give the members of your community a community web platform and mobile application in your colours to manage, animate and promote your community!

Request a demo
SuperConnectr: All-in-one community platform and application
LEcosystème: the TV programme for business communities and networks: L'Equipe des Lyonnes with Alexandra Carraz-Ceselli and Full Sports with Julien Bonnard

🎥 [LEcosystème #11] The L'Equipe des Lyonnes and Full Sports network

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The ecosystem: broadcasting communities and business networks

Discover the L'Equipe des Lyonnes network with Alexandra Carraz-Ceselli and Full Sports with Julien Bonnard, 

 

SuperConnectr is proud to bring you the 11th issue of THEcosystemthe TV show to present and promote business communities and networks in the Lyon Metropolitan Area, and much more besides! 

At the initiative of and in partnership with SuperConnectr, this programme is produced by the media LE [Lyon-Entreprises].

 

The show THEcosystem aims to raising the profile of communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

🎙️ THEcosystem introduces you in the form of an interview: mission, organisation, added value, type of member, commitment and current news from the communities... We make them shine!

 

Discover now the 11th show on the driving forces of our ecosystem 💪

LEcosystème: Alexandra Carraz-Ceselli from L'Equipe des Lyonnes and Julien Bonnard from Full Sports

Episode #11: THEcosystem with L'Equipe des Lyonnes and Full Sports.

With us, discover the L'Equipe des Lyonnes network and its founder Alexandra Carraz-Ceselli, as well as Julien Bonnardfounder of Full Sports which supports the LOU Rugby on the animation of its Business Club.

The Lyons team A network of 3,000 members to bring out the talents of women and promote those who are making a difference to public debate.

 

In this programme, LEcosystème , Alexandre Carraz-Ceselli tells us how the idea for L'Equipe des Lyonnes network. 

A community whose Mission is at the heart of this collective's reactor. A network that has brought together ambassadors with a clear objective: help women reveal their talents and have an impact on the public debate on the place of women in society, without being opposed to men.

According to Alexandra Carraz-Ceselli :

" The idea is to say to ourselves: how can we embody feminism in a positive, voluntary and non-victimistic way? These are values that we have developed at Les Lyonnes. How can we develop feminism without being against men? That's not what we're about, I don't think we can build a fairer society if we're against each other.

From initial interviews to a podcast, via events where members can meet to discuss issues that create value for them, The Lyons team is a community building to feed and influence public debate.

 

What's hot at the moment? 

The Lyons team invites you to "Official Lyonnais meetingson Saturday 28 September 2024 at L'Intercontinental Hôtel-Dieu.

The programme for this event includes 3 hours of individual coaching for 72 women with 6 dedicated professionals, from among the 40 professionals from Lyon present, who will support them for a day on reassurance tools: image, dressing, mental health, sport, etc.

Information and registration here : https://www.helloasso.com/associations/l-equipe-des-lyonnes/evenements/les-rencontres-officielles-des-lyonnes-28-09-24

 

Visit the official website of the L'Equipe des Lyonnes network here: https://www.lequipedeslyonnes.fr/

 

Full Sports LOU Rugby: networking and hospitality services for the LOU Rugby Business Club and companies.

Full Sports is a sports marketing events company created by Julien Bonnard. 

"Full Sports is a company with a very strong rugby connotation where I sell rugby equipment. hospitality packs all over the world, at all the major rugby events, and particularly in Lyon where I have been working for 12 years with the LOU Rugby to bring in sponsors and sell the LOU Rugby hospitality".

The added value offered by Full Sports in particular the network of companies and decision-makers built up by Julien Bonnard over almost 30 years in the world of rugby, notably with the Bourgoin-Jallieu rugby club and LOU Rugby. 

 

Visit the official Full Sports website here: https://www.fullsport.fr/animation-reseau/

Take part in the show THEcosystem !

You run a community or business network whose members are located in or near the Lyon Metropolitan Area?

Would you like us to present your event in the L'Agenda de THEcosystem ?

Contact us to assess together when and how we can add value to you through the issue of THEcosystem : contact us!

LEcosystème: the TV programme for business communities and networks: L'Equipe des Lyonnes with Alexandra Carraz-Ceselli and Full Sports with Julien Bonnard

🎥 [LEcosystème #10] Digital League Cluster, the Digital family of the Auvergne Rhône-Alpes Region

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The ecosystem: broadcasting communities and business networks

Alongside Digital League cluster, specialising in the digital sector in the Auvergne Rhône-Alpes regionSuperConnectr is proud to present the 10th issue of THEcosystemthe TV show to present and promote business communities and networks in the Lyon Metropolitan Area, and much more besides! 

At the initiative of and in partnership with SuperConnectr, this programme is produced by the media LE [Lyon-Entreprises].

The show THEcosystem aims to raising the profile of communities and business networks that boost the economy and create high-value connections between the region's decision-makers.

Professional associations and trade unions, clusters and competitiveness clusters, business clubs and sports club business clubs, groups of entrepreneurs, managers and decision-makers, etc.

🎙️ THEcosystem introduces you in the form of an interview: mission, organisation, added value, type of member, commitment and current news from the communities... We make them shine!

Discover now the 10th issue on the driving forces of our ecosystem 💪

LEcosystème : Digital League digital cluster with Frédéric Peyrard

Episode #10: THEcosystem with the Digital Cluster: Digital League and the Digital Summ'r event.

Join us as we meet the community of the Cluster Digital League, the digital family and its co-chairman Frédéric Peyrard.

Find out more about the event Digital Summ'r which will take place on Thursday 29 August 2024 with Lina BenhalimaHead of Events at Digital League!

Digital League is the Digital Cluster of the Auvergne Rhône-Alpes region:

An ecosystem with 452 members in Auvergne-Rhône-Alpes: companies, schools, laboratories and investors.

Digital League aims to to promote the development of digital companies in Auvergne-Rhône-Alpesof promoting the ecosystem and supporting innovation and growth the region's digital industry.

Digital League has established itself as thea 1st digital community in Auvergne-Rhône-Alpes. 

In this programme, LEcosystème, Frédéric Peyrard presents Digital League and the raison d'être of this cluster specialising in the digital sector. Find out how it works, who its members are, how it is being rolled out across the region and what it is doing in terms of events and digital content. 

Indeed on this last point, SuperConnectr is pleased to support the Digital League cluster and its network of digital professionals thanks to a community mobile application with use oriented collaborative platform for the Cluster dedicated to the digital family. 

Digital League can centralise its community and bring it to life through its news, events, sub-communities (clubs and committees), instant messaging, etc.

And finally.., Lina Benhalima announces the arrival of the 2024 edition of Digital Summ'r!

With almost 300 digital professionals expectedthe Digital Summ'r is shaping up to be the must-attend event of the autumn for its community of digital professionals.

An event where you can learn, exchange ideas, share with your peers and develop your network to get your business back on track, thanks to concrete actions you can implement in your company.

📅 Last but not least, don't miss the L'The ecosystem agenda to make sure you don't miss out on any of the meetings, learning and networking opportunities offered by the communities in our region!

Take part in the show THEcosystem !

You run a community or business network whose members are located in or near the Lyon Metropolitan Area?

Would you like us to present your event in the L'Agenda de THEcosystem ?

Contact us to assess together when and how we can add value to you through the issue of THEcosystem : contact us!

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