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Organize a professional event: engage before, during and after thanks to your community

Organize a professional event: engage before, during and after thanks to your community

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Organizing a business event remains a key moment in the life of companies, associations and professional networks.

Professional events are a way of bringing people together, forging links, showcasing expertise or launching a collective dynamic.

However, in a context where attention is increasingly difficult to capture, and even harder to retain, an isolated event is no longer enough.

What participants are looking for today is not just a conference or a cocktail party. It's a lasting relationship experience, A place to continue discussions, ask questions, find content and stay in touch with speakers and other members: make way for the community!

This is where a community platform comes into its own.

She extends the event over time, facilitates interaction between members, strengthens commitment and creates a private digital space conducive to loyalty and mobilization.

In this article, we propose a concrete way of thinking about how to a community supported by a well thought-out community platform can transform your event strategy, and make every encounter a lever for long-term commitment and growth.

Organizing a professional event: a strategic lever... under-exploited

Organizing a business event: strategic leverage

Organizing a business event is still one of the most powerful ways of creating a bond, strengthening a relationship or triggering a sales dynamic. I

t's a time for meetings, exchanges and inspiration, at the heart of a more global communications and events program. 

This is true for a brand that brings customers together or prospects, as well as a trade association that federates its members or a a company that wants to engage its employees.

In practice, however, the real impact of these events is often limited. Despite the energy mobilized, the events burn out too quickly. Once the curtains have come down, few concrete traces remain. 

Registration lists are rarely used strategically. Monitoring is incomplete, data is scattered between different tools, and results are often interpreted on the basis of intuition rather than reliable indicators...

Worse still, it is difficult to re-engage participants after the fact. Without continuity, the bond falls apart. The event then becomes an isolated peak of attention, with no anchorage in a lasting relational dynamic. And this means a loss of earnings in terms of brand awareness, loyalty and conversion.

Organize an event should be a starting point, a pathfinder and a gateway to a broader relational strategy. But without a structuring tool or a community vision, it often remains a missed opportunity.

From event to relational experience: the benefits of a community-based approach

Organizing a business event: the benefits of a community-based approach

Organizing an event shouldn't be limited to managing registrations and reserving a room. It's an opportunity to create an unforgettable moment, but above all to lay the foundations for a lasting relationship with your participants. This is where a community platform changes the game.

Before the event, it allows you to mobilize upstream : 

  • promote your event externally and/or internally,
  • centralize registrations,
  • distribute targeted teaser content via your news feed, calendar, articles, videos...
  • encourage exchanges between participants, speakers and partners via discussion threads or thematic groups.

The aim? Create anticipation and interaction, well before the big day.

During the event, the’community application becomes a a veritable hub of interaction personalized agenda, push notifications, participation in live polls, contact between members for the networking, hot feedback collection...

Each participant enjoys a fluid, connected experience that reflects your image.

And above all, after the event, where many organizations are losing the link, your community platform allows extend the experience Replays can be shared and discussed, and exclusive content can be accessed, as well as targeted follow-ups and segmentation of engaged profiles.

Thanks to the data collected throughout the cycle (registrations, connections, participation rates, clicks, interactions), you can refine your knowledge of your members and structure a personalized relationship management.

So organizing a business event becomes a commitment gas pedala community generator and a strategic leverage for customer knowledge.

A professional event is no longer an isolated action, but another building block in the relationship you build with your audiences.

Before the event: create commitment even before the big day

Community platform - agenda and events

The preparation phase is too often perceived as a simple logistical task: creating the event presentation page, managing registrations, sending out invitations, publishing the program...

However, it's the decisive moment for commitment.

With a community platform to help you event management, you're creating much more than a registration page: you're opening a digital space dedicated to the event where participants can :

  • discover the enriched program (video teasers, speaker interviews, downloadable documents),

  • exchange between participants or with the organizers via a forum, feed, comments, messaging...

  • ask questions in advance, vote for themes or suggest topics.

This transforms the dynamic: your subscribers are no longer passive visitors but actors involved. You will then naturally increase your presence on the big day, while initiating the relationship. by creating value upstream.

On the organization side, you get valuable data about their profiles, preferences and expectations...

These are all insights that can be used to segment your relaunches, personalize the experience and optimize your marketing campaigns.

Results more registrations, more participants on the day, more precise targeting and a link already established.

During the event: activate collective intelligence in real time

Community application - Community and Business Club

The event is not an end in itself. It is a time for meetings, exchanges and human connections.

This is where a community platform comes into its own: by making the experience fluid, interactive and personalized.

Depending on the performance of the chosen platform and thanks to your community mobile application and / or your online community platform, you can :

  • facilitating check-in, access and live logistics (badges, notifications, maps, QR codes),

  • disseminate practical information, announce highlights, solicit participants during the event...

  • create interactions between participants, speakers and partners (matchmaking, contact, appointments, direct messages, chat wall...),

  • promote your partners or sponsors with dedicated areas, videos or offers accessible at the click of a button,

  • manage the event behind the scenes with real-time dashboards (attendance, peak interaction, etc.).

Combining an event management solution with a community solution on a single platform is a real challenge. a strategic tool to help you manage, animate, capture attention and deliver a memorable experience.

Digital does not replace face-to-face contact: it reinforces it, extends it and makes it measurable.

As an event organizer, engagement becomes visible, traceable and exploitable: every action is useful data for the future.

After the event: transforming attention into a lasting relationship

Association membership management software

It's the forgotten part of most events: once the room is empty, everything stops.

No personalized reminders, little post-event content, no community to keep exchanges alive.

And yet, it's this is where the real work of building loyalty and transformation begins.

Thanks to a genuine community approach and a dedicated platform to help you manage and animate your audience over the long term, you create a space for long-term commitment, which extends the relationship :

  • online replays and shared media,

  • publication of on-the-spot feedback, post-event interviews or summary articles,

  • targeted reminders based on participation or interest,

  • re-engagement through discussions, follow-up quizzes or the organization of more regular micro-events...

But above all, you collect commitment data rich: who attended, for how long, who interacted, who took part in surveys and polls, which topics were of most interest...

These elements become a a real segmentation lever for your CRM, marketing or sales campaigns.

The event is no longer just a date in a diary, but becomes the starting point for a long-term community strategy.

Is your event over? Now it all begins

The majority of business event organizers make the same mistake: putting everything on the «big day», and then... cutting the link.

But it's precisely after the event that the real value creation begins.

A community platform lets you extend the experience and capitalize on the engagement generated.

Thanks to the data collected during the event, you get a precise mapping of profiles and their centers of interest.

This enables you to segment your audiences, personalize your reminders, send the right content to the right people, and feed your CRM with actionable data.

Conference replay, post-event discussions, satisfaction surveys, exclusive offers: opportunities to re-engage your participants, and turn them into active members, partners or customers. Can also be a starting point for monetize your community ?

A lively post-event community significantly increases conversion, retention and referral rates.

And thanks to a mobile app linked to your community platform, all customized with your brand universe, you stay in your members' pockets, even once the stands have been dismantled.

Conclusion: event + community = winning strategy?

Online community platform and mobile community application

A professional event should never be an isolated act.

It reflects a broader dynamic: that of the building a sustainable, committed community.

All too often seen as a one-off highlight, it can, if well orchestrated, become the key to our success. the start of a long-term relationship with your members, customers, partners....

This is where the community platform comes into its own. It links the different temporalities of the event (before, during and after) and places each interaction within a community marketing strategy becomes a business asset.

You're no longer just managing participants: you're supporting members who you can turn into ambassadors or loyal customers/members.

By centralizing content, exchanges and data in a single space, you can move from a logic of events to a relational strategy more sustainable, more profitable and more engaging.

Are you ready to move on from organizing one-off professional events to building a long-term community? 

FAQ (Frequently asked questions) - Everything you need to know about organizing community events

Do you organize events on a regular basis, or are you thinking about structuring your event strategy? Are you wondering how to maximize their impact, extend the experience beyond the big day, and turn them into real development levers for your organization?

Here are the answers to the most frequently asked questions, to help you make the most of your events, integrating them into a community dynamic thanks to a dedicated platform.

Is a community strategy only for large companies or associations?

Not at all. A community strategy applied to events can be deployed for all sizes of organization ETIs, SMEs or VSEs, business networks, clusters, federations, professional associations...

It's not your size that counts, it's your desire to create links. A community platform allows you to professionalize your approach, save management time and maximize the impact of each meeting.

This is a structuring strategic choice for your organization.

A mobile application for your community allows you to strengthening commitmentof centralize interactions and keep control of your audience, while delivering a seamless, consistent experience for your brand image. 

In both BtoB and BtoC markets, this becomes an obvious competitive advantage.

How does a community platform make a real difference to my events?

A Community Platform centralizes all event relations before (registration, teasing, notifications), during (live interactions, networking, mobile access) and above all after (replay, feedback, content, follow-up).

You go from an ephemeral event to a ongoing experience, With the data you need to better understand your members and personalize your future actions.

Is a community right for me if I only organize a few events a year?

Exactly! If your events are rare, you need to maximize your reach.

A community allows you to maintaining the link between two highlights, You'll be able to capitalize on what you've built up, and avoid the «sword in the water» effect.

The community platform becomes the ideal marketing tool for create a continuous presence and link, even outside events.

Can a community platform be used to manage registrations and participants?

Yes, a community platform like SuperConnectr integrates a complete registration management (customizable forms, quotas, access conditions), a real-time monitoring on D-day as well as accurate post-event statistics (participation rates, content sharing, feedback, etc.).

The event management solution is fully connected and integrated with the community space to create links before, during and after the event.

Can I really engage participants after the event?

Yes, it's even one of the strengths of the community approach.

Thanks to your platform, you can follow up participants with content (replays, photos, summaries), invite them to extend discussions, encourage them to join discussion forums, or integrate them into relational paths (newsletters, surveys, offers, etc.).

This allows anchor the event in a broader marketing dynamic.

What's the difference with a classic event tool?

A classic event tool helps you organize. A community platform helps you transform.

It goes beyond logistics and event project management: the community platform helps you to building relationships over time, enhance the value of your members and partners, reinforce your brand or organizational positioning and helps you structure a real community strategy.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
Creating a community application

Community applications: why and how to create your own?

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Animating a community is quite an art. With emails saturating our inboxes and social networking algorithms limiting organic reach, an essential question arises: how do you engage your members and maintain a direct, personalized and lasting link with your community? Creating a community application makes perfect sense.

L'community application is a powerful tool for transforming a simple audience into an engaged, active and connected community.

Accessible at all times in your members' pockets, a dedicated mobile app becomes a true extension of your brand universe if it's customized to your colors. It centralizes information, facilitates exchanges, simplifies event registration, enhances member value, and above all : generates retention and better engagement.

But how to create your own community application ? What are the issues to be aware of, the functionalities to prioritize, the best practices to adopt?
And above all, how can you avoid common pitfalls?

In this article, we guide you step by step to understand :

  • Why is a community app a game-changer for your association or company?

  • How do you create an effective community mobile application?

  • How can you turn your application into a sustainable growth driver for your organization?

Why create a community application?

Community application

Keep the link in your members' pockets at all times.

A mobile application offers instant access to your community. Lhe cell phone has become the main anchor point of our daily digital lives. Your members consult their smartphones more than 80 times a day: an invaluable opportunity to bring your community to life in this ultra-personal space.

Unlike newsletters, which are often ignored, or publications drowned out by news feeds, your app is a direct, personal and always visible channel with your logo on your members' home screen.

It's a powerful point of contact to maintain day-to-day links, reinforce the community reflex and improve the recurrence of interactions.

It's simple: what you see often, you come back to more easily. Being in your members’ pockets means being part of their daily lives. It also reinforces the’mental anchoring of your community in their professional lives.

Increase engagement, recurrence and retention

Thanks to push notifications, Your members receive real-time updates on upcoming events, important news items and exclusive content (articles, videos, podcasts, documents, etc.).

Mobile app helps boost engagement effortless on the user's side It becomes a reflex because everything is designed for encourage micro-involvement which is the foundation of sustainable commitment.

 

And over the long term, this recurrence is a real asset. key to retention Active members stay. And they become your best ambassadors.

This responsiveness creates a strong sense of belonging and proximity, difficult to achieve with a simple website or newsletter.

A well-designed application for mobile use, facilitates active participation :

  • quick read of the news,
  • simplified access to content,
  • simplified event registration,
  • easier participation in forums,
  • interactions at the click of a button,
  • fluent messaging,
  • instant reactivity (or almost)...

Community involvement cannot be decreed. It is built through easy access, frequent use and quality interactions.

Enhance your brand and reinforce the perception of value

In a B2B world where’brand image plays a decisive role in reassurance and conversion, a personalized mobile application is a powerful differentiation tool.

Thanks to a mobile application in your organization's colors, you can reinforce your corporate identity and give your customers a sense of identity. body to your brand promise.

It's also a marker of professionalism and innovation: few organizations still have their own community application in the world of communities, whether as part of an association or a company. 

With a community-building tool like this, you can show your members the esteem in which they are held, by offering them a community showcase.

By offering your members exclusive access to a fluid, mobile experience, you can increase their perception of value. This makes it easier to justify membership, loyalty or renewal.

Your community becomes a universe, and your application is its gateway.

Centralize, automate and efficiently manage your community

Association membership management software

A well-designed application is not a gadget. It's a a productivity lever for your teams.

Combined with a comprehensive community platform, it becomes a convergence point between the administrative management of your members and the animation of your community.

You centralize profiles, events, discussions, content and communication campaigns.

You can segment, filter, target and automate all or part of your interactions.

Result: less dispersion between tools (Google Forms, WhatsApp, Mailchimp, Excel, etc.), more efficiency, more time to focus on the essentials: create value for your members.

With a view to industrialization, an integrated community application becomes your best ally for scaling your organization without multiplying the number of tools.

How do you create a practical, high-performance community application?

Community application - internal groups and sub-communities

Creating a mobile application for your community doesn't just mean having an icon in the App Store and Google Play Store.

The aim is to build a white-label community-building tool to create links and value, and boost member engagement. 

A community mobile application must be designed to serve your strategic objectives while making life easier for your members. Here are the key steps to follow.

Define your application's strategic objectives

brand community marketing strategy

Even before tackling the technical or graphical aspects, it's crucial to define a clear, shared vision of your application.

Would you like to :

  • Retain your current members?

  • Increase attendance at your events?

  • Generate new revenues through premium offers or reserved services?

  • Valuing members and partners?

  • Simplify and automate membership and interaction management?

  • Optimize networking and interaction between members?
  • Easily distribute and share your content (videos, articles, podcasts, documents, news publications)?

Each objective implies specific choices in terms of functionality, ergonomics and monitoring.

By precisely defining your priorities, you lay the foundations for an application that is consistent with your community issues.

Beware: an application without a clear objective is an empty shell. An application aligned with your needs (and those of your members!) becomes a performance lever that will endure over time.

Create an application adapted to your needs, resources and autonomy

You have two main options: develop a custom community application, or opt for a dedicated turnkey community platform like SuperConnectr.

Custom development can offer great freedom, but requires a substantial budget, long lead times and complex technical management.

A solution like SuperConnectr, on the other hand, gives you a platform and an application that you can use to manage your business. 100 % customized with your brand universe, designed from the outset for communities, and rapidly deployable.

You keep control of administration via a comprehensive Back Office, you can adjust rights, content and functionality to suit your needs, and you save precious time by relying on a solution that has already been tried and tested by many organizations.

Focus on the value you bring to your members, not on the technical complexity that will take months to bring your community platform or application to life.

Prioritize high-value-added features

The success of a community application depends not on the number of features offered, but on their relevance to your members.

Your application must meet their concrete needs and simplify their access to community life.

Here are some of the most important features expected in a community application:

  • Push notifications massive or targeted, that can be personalized for real-time information

  • Events calendar with registrations, descriptions, list of participants that can be activated for networking, addition to the user's smartphone calendar...

  • Internal community groups Private or public to be customized by theme, sector, profession, geographical area...

  • Instant Messaging or forums to encourage exchanges between members

  • Quick access to content, resources and news the community

  • Interactive directories members, companies or partners

  • Mobile interface modern, fluid and intuitive

On the administration side, make sure you can create different member statuses, customize data relating to member information, segment users, customize access rights, track usage statistics and easily manage communication campaigns (push notifications, automatic or targeted email campaigns, etc.).

It's better to have a few well-used features than a range that's under-utilized. Simplicity and efficiency are your best allies.

Focus on user experience and brand universe

Application Business Club - Contents

Your application isn't just a functional tool. It's the digital expression of your community and your brand identity.

A successful user experience is based on :

  • Intuitive, frictionless navigation

  • A clear hierarchy of content

  • Simple, well-marked user paths

Above all, your application must reflect your brand universe colors, logo, editorial tone, vocabulary, typography...

Every detail counts to create a coherent, professional and reassuring space.

At SuperConnectr, all our applications are white-label Your members use an application that seems to have been entirely developed by your organization. This level of personalization reinforces the image of your company or organization. trade association, It's a great way to encourage buy-in and increase the perceived value they receive.

The mobile application is a showcase for your community. Make it a place of excellence.

Prepare the launch of your community application

Launching your application is a crucial step in ensuring its adoption. It's not enough to simply inform your members: you have to create a moment, a dynamic, a desire.

Here are a few best practices:

  • Organize a webinar or launch event

  • Create clear, illustrated tutorials, accessible from all your channels

  • Book exclusive content available only on the app

  • Involve your community's ambassadors to carry the message

  • Reward the first active subscribers (bonus content, member portraits...)

The adoption rate in the first few weeks is crucial. The sooner your members find value, the more likely they are to return.

How can you turn your app into a successful engagement lever?

Integrate the app into your acquisition and retention strategy

A community application shouldn't be isolated from your communication ecosystem.

It can become a key channel in your conversion tunnel, especially for BtoB communities.

For example, integrating the app into your welcome e-mails, webinars, e-mail signatures or acquisition campaigns will help you to increase adoption and usage from the very first contact.

It's also a lever for powerful loyalty Your most active members receive key information, event invitations and high value-added content directly on their smartphones...

Tip: create a dedicated onboarding sequence for new members to maximize adoption of your app from the very first days.

Define your mission and objectives

Community mission

Before you even start developing your community application, it is essential to clarify :

What are your objectives?

Would you like to recruit new members? Build loyalty among your existing base? Enhance the value of your members or partners?
Your community's strategic objectives will guide the features to be integrated and the experience to be offered.

Examples :

  • A federation may aim to promote its members, centralize resources, news and events.

  • A alumni network will seek to encourage networking and reunions.

  • A cluster will want to animate its commissions, share resources, disseminate its projects and create business interaction.

  • A company will aim to build customer loyalty through a customer community, engage its partners or facilitate internal communication with employees, its resellers or partner network

What are your members' needs?

Mobile-first or not? Do your members expect to be able to chat, take part in events or access exclusive content?

Mapping these expectations enables us to build a truly useful app. It's also a good idea to segment by profile: the expectations of a Board member are not the same as those of a new member, partner or customer.

Use data to better understand and segment your members

One of the major assets of a community application connected to a web platform is data.

The application offers you real-time view to track your members' activity You'll also be able to analyze the most frequently consulted content, identify active or inactive members, measure the impact of your actions...

These insights are invaluable for fine-tuning your content strategy, pinpointing topics that mobilize, identifying members with high engagement potential or detecting weak signals of attrition.

By cross-referencing this data with your objectives, you can refine your segments, personalize your communication campaigns, create affinity groups, and propose a more relevant experience for each of your members.

Finally, by analyzing mobile engagement data, you can steer your actions in a more targeted, agile way, with a data-driven marketing approach.

Enhance the value of your community for better monetization by your partners and members

A community application is also a external enhancement tool. It allows you to show in concrete terms that you are leading, structuring and growing a committed community.

This is a major asset when it comes to convincing future partners, financiers, sponsors or institutions. You show that you are equipped, modern and able to offer high value-added areas of visibility and commitment.

Your application can also become a revenue stream. You can suggest :

  • premium content or services reserved for certain membership levels,

  • sponsored pushes or visibility spaces in the application for your partners,

  • exclusive offers or privileged access to your events.

This value-added logic, coupled with a seamless mobile experience, strengthens members' interest in your offer and enables you to justify more engaging upgrades or partnership offers.

A well-designed, well-animated and well-operated mobile application for your community can increase the value you deliver to your members and partners.

Turn your community into a brand asset with a strong emotional bond

brand community brand building

Finally, your community isn't just a channel for animation.

The a strategic lever for your reputation and your business model. Thanks to your application, you can amplify your brand, create a strong sense of belonging and develop new services or offers for your members.

With the right approach, the community application becomes a valuable asset: it structures the relationship, generates retention, offers key data and fuels the evolution of your organization over time.

The mobile is a personal, intimate, almost emotional support. A well thought-out, useful and user-friendly app that delivers value on a daily basis becomes a companion for your members.

By cultivating a fluid, human, warm experience - for example, through inspiring content, rewarding interactions... you create a real and lasting experience. emotional connection between your members and your brand.

This bond is the foundation of a lasting community and organic growth through referrals.

In short, your community application can be much more than just a tool: it's a strategy gas pedala pillar of commitment and a a real marketing lever if we think of it as such.

The key is to position it as a central element in your approach to member relations, and to keep it alive over the long term.

Conclusion: creating a community application? A strategic pillar for your community

Application networking

Creating a community application isn't just about ticking a technological box or following a trend.

It's a structuring strategic choice for your organization, whether it's an association, a cluster, a federation, a business network or a brand for its customers or employees.

At a time when members are over-solicited by e-mail and social networks , create your own fluid, personalized and engaging mobile space, becomes a real differentiator.

This allows you to keep control of your audienceof create a direct, lasting relationship with your members and offer a coherent, embodied experience that reflects your image.

But there's more to success than technology alone. A successful community application is one that is part of an integrated global community strategy, that adapts to your members' real needs, delivers tangible value with every interaction, and evolves with you.

✅ It helps you structure your member management.
✅ It facilitates’animation and commitment on a daily basis.
✅ It supports your loyalty and growth.
✅ It opens up new monetization opportunities.
✅ And above all, it contributes to boost engagement and visibility.

Finally, don't forget: your application is not just another community-building tool.

The community application can become the beating heart of your community, A rallying point, a meeting place, a direct communication channel and a lever for collective mobilization.

If you want to take the next step in structuring and animating your community, perhaps it's time to take the plunge... and create your own community application.

FAQ (Frequently Asked Questions) - Everything you need to know about creating a community application

Are you thinking of creating your own community app, or looking to better understand its potential?

Here are the answers to the most frequently asked questions to help you structure your approach, avoid the classic pitfalls and turn your application into a real lever for engagement, loyalty and growth.

Why create a community application?

Creating a community app isn't just about following a technological trend. 

This is a structuring strategic choice for your organization. A mobile application for your community allows you to strengthening commitmentof centralize interactions and keep control of your audience, while delivering a seamless experience that reflects your image. 

In both BtoB and BtoC markets, this becomes an obvious competitive advantage.

Is a community application right for an association, cluster or federation?

Absolutely. Many structures such as clusters, professional federations, business networks or professional associations already use applications for :

  • promote their members and partners,

  • streamline communication,

  • facilitate event registration,

  • develop differentiating services.

This allows you to move from a top-down logic to a bottom-up one. active community experience.

Is a community application right for business?

Yes, a community application is a powerful strategic leverage for companies, These are far more than just classic social networks or extranets.

It allows us to structure and animate different types of professional communities, according to your business challenges:

  • Customer community to develop loyalty, gather feedback, offer exclusive content, encourage advocacy and strengthen attachment to your brand.

  • Partner or reseller community Our sales and marketing teams are at your service: to facilitate exchanges, share product news, distribute sales materials, promote the network's top performers, organize challenges or organize ongoing training courses.

  • Employee community (internal) We're here to energize your internal communications, boost team commitment, animate your corporate culture and create a strong sense of belonging, especially in multi-site groups or hybrid environments.

In short: a community application becomes a cross-functional tool for marketing, communication, training and relationship management, to meet your business objectives.

How much does a community application cost?

Costs vary according to the solution chosen. 

With SuperConnectr, you benefit from white-label mobile application ready for use in 1 month, customized to your brand's universe, with a controlled budget and all-inclusive in the form of an annual license, which simply varies according to the number of contacts and the growth of your community. 

Ask our experts for a demo to assess your needs.

It's a a simple, fast and efficient alternative to custom development, These are often time-consuming, costly (several tens of thousands of euros) and difficult to maintain and upgrade.

What types of content or functions can be integrated?

The community application can integrate :

  • news from your network, association or company,

  • easy-to-consume content (snack content marketing, podcasts, etc.)

  • a calendar of events,

  • messaging or chat,

  • a directory of members, companies, etc,

  • thematic or regional groups,

  • targeted push notifications,

  • premium access, etc.

We've thought of everything creating links and enhance your community in the long term.

Does a community application replace the website or social networks?

No, it's a strategic complement. 

The site remains a public showcase, and a web community platform will be ideal for sharing and consulting professional and collaborative resources. 

The mobile application becomes your private community consumption space, reserved for your members or customers. 

It allows you to create a direct, unintermediated relations, This is where social networks filter your reach and e-mails are drowned in the mass. Finally, it puts your brand in your members' pockets at all times.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
Monetize your community from an audience Understand and choose your model

Monetizing your community from an audience: understanding and choosing your model

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Brands and creators have never produced so much content. Yet, despite sometimes massive audiences, few manage to monetize their community in a sustainable way.

Many succeed in capturing attention, generating traffic and accumulating subscribers - but without transforming this audience into solid economic leverage.

Because an audience can be measured, whereas’a community enhances itself. An audience watches, a community acts. And it is precisely this ability to monetize your community, It's not simply a question of attracting visitors, but of making the difference between visibility and influence, between communication and impact.

Visibility is no longer enough: it attracts, but does not create loyalty. It exposes, but does not transform.

In an environment where attention is volatile and competition intense, monetize your community is not an option: it's a must. marketing strategy for independence and growth.

Creating a community means moving from a logic of distribution to a logic of relationship. It's about building a space where we share, where we exchange, where members become actors in a brand universe. And it's this transformation - from audience to community - that makes the monetization not only possible, but natural and sustainable.

From audience to community: the keys to sustainable community monetization

From audience to community: the key to sustainable monetization_.

For years, brands and media have built their strategy on a logic of distribution.

The aim is to reach as many people as possible, maximize reach, increase awareness... and hope to turn this audience into customers.

The audience was the grail, the absolute KPI. The bigger the audience, the more effective the strategy. But this approach, based on quantity, is now showing its limits.

A audience, by definition, remains an audience exposed to a message. It consumes content, sometimes reacts to it, but does not make a lasting commitment. They are volatile, dependent on platforms and algorithms.

In BtoC, this translates into consumers attracted by campaigns, but with little attachment to the brand. In B2B, it's prospects who get information, download a white paper, take part in a webinar... and then disappear.

True value creation is no longer to be found in the exhibition, but in the relationship, proximity and exclusivity. And this relationship is not built with an audience, but with a community.

Community is based on trust, reciprocity and proximity. Where the audience watches or follows, the community interacts and engages. Where the audience listens, the community expresses itself.

For brands, moving from audience to community means changing their posture: no longer “talking to”, but “talking with” and «doing with».

This semantic shift illustrates a profound transformation in marketing. We're no longer just selling a product or an idea, we're sharing a universe, a cause, an experience.

And this experience becomes the foundation of a sustainable monetization, because it's based on a strong emotional bond that's hard to copy.

It is this link - this relational capital - that enables the brand to create higher-value offers: subscriptions, exclusive access, clubs, training courses, events or partnerships.

In other words, monetize your community, is to move from an economy of attention to an economy of trust and experience. You create a community experience, a brand experience.

Assess the maturity of your audience before monetizing your community

Assess the maturity of your audience before monetizing it

Before you monetize your community, it is essential to understand whether its audience is ready to take this step. You can't create a profitable community simply by making a marketing decision. It's built gradually, as a stronger bond between the brand and its members.

An immature audience is one that consumes content without interacting with it.

They watch, like, sometimes share, but without any real commitment. These audiences are numerous, but fragile: they depend on the rhythm of publications, algorithms and current trends. In this case, any attempt at monetization is likely to fail, for want of a sufficient link.

Conversely, a engaged audience is showing clear signs of community maturity It comments, reacts, takes part in events, asks questions and proposes ideas.

These behaviors reflect a need for proximity, a desire to belong. It's the fertile ground on which a community can grow.

In BtoC, This maturity is often expressed by fans or customers who have followed the brand for a long time, know its codes, defend its values and share its content spontaneously.

In BtoB, It is manifested through a network of customers, partners and experts who regularly exchange ideas, take part in meetings, or co-construct projects with the brand.

In both cases, the audience becomes a living base, ready to evolve into a community model.

It's at this precise moment that monetization becomes possible, not as a commercial act, but as a a natural extension of the relationship.

Members no longer feel that they are “paying” for access to content, but that they are ’enjoying" it.’investing in an experience, in a sense of belonging. They join a community because it brings them value, connection and meaning.

To identify this balance point, it's useful to observe the dynamics of your audience: the commitment rate, the recurrence of interactions, the nature of exchanges, and the extent to which initiatives come from the members themselves.

These indicators reveal the potential of community monetization. The more the community acts autonomously, the more it is ready to organize itself around an offer: subscription, premium club, platform or partner program.

It is in this analysis phase that the difference is made between a brand that “sells to its audience” and a brand that "sells to its audience". creates value with its community.

One seeks to convert, the other to build. And in a context where loyalty is earned through trust, This distinction makes all the difference.

Community monetization models

Community monetization models

Once the community marketing strategy defined, the community structuring and the expectations of future members the question becomes one of model.

How to monetize your community without betraying its original promise? How to create economic value while reinforcing relational value?

The answer lies in the consistency The right model is one that naturally extends the experience of its members.

Subscription or membership

Probably the most common, it is based on a simple logic: privileged access to a community through subscription or membership (monthly, quarterly, annually...).

A brand, media outlet or association offers its members an exclusive space such as a community platform or a community application with premium content (news, articles, videos, podcasts, documents...), meetings, training courses, benefits or customized services.

This model works just as well for a BtoC brand (such as a club of enthusiasts, a lifestyle brand or a community of users) as it does for a BtoB brand (professional network, circle of expertise, shared innovation platform).

In both cases, members don't just pay to consume: they invest in belonging to a collective that brings them value.

Events

Physical or digital meetings (conferences, trade shows, workshops, afterworks, private parties, product launches...) are all opportunities to create links while generating direct or indirect income.

Ticketing, premium offers or partnerships associated with these moments reinforce the experience. The event thus becomes a pillar of community monetization It consolidates commitment, amplifies visibility and nurtures loyalty. 

Of course, you'll need a event management tool to orchestrate these community experiences.

Sponsoring and brand partnerships

Particularly interesting for media and influencers. Here, the brand leverages the strength of its community with third-party players. The sponsor no longer pays just for an audience, but for access to a committed, credible, influential and potentially ambassadorial community.

This approach transforms monetization into a lever for collaboration: it helps finance content production, enhance the member experience, while offering the partner contextualized and legitimate visibility.

Training and knowledge transfer

In professional circles as well as in enthusiast or learning communities, sharing expertise has a high perceived value.

Offering workshops, masterclasses, coaching programs or skill-building courses can generate revenue while reinforcing the community's mission.

Here again, the community monetization is not seen as a purchase, but as mutual enrichment.

Calling on a managing and leading a learning community becomes crucial for sharing your numerous member-oriented content = articles, videos, podcasts, documents...

Hybrid models

Finally, some communities find their equilibrium in hybrid models.

They combine several sources of revenue: subscription + events + sponsorship, for example. This mix offers both stability and diversity. It secures growth while maintaining coherence between the brand, its audience and its partners.

In all cases, the success of a community monetization is based on a central principle: value must always flow in both directions.

A brand that knows how to listen to, involve and recognize its community creates much more than income: it builds trust..

And in a world where loyalty is measured on the churn reduction and the customer retention, commitment becomes a precious asset.

Building a balanced and sustainable community monetization model

Building a balanced and sustainable community monetization model

A successful community monetization is not just measured in the short term.

What distinguishes an opportunistic approach from a perennial model is the brand's ability to strike a balance between economic and relational value. In other words, monetize your community must not undermine the trust that is its strength.

That's why we've come to refer to them as« Community Building »It's all about building a sustainable community on solid foundations.

Sustainable monetization is based on a logic of exchange. Members need to feel that their contribution, whether financial, attention-grabbing or emotional, brings them an enriching experience in return.

It can be a sense of belonging stronger, access to exclusive advantages, participation in collective projects or the possibility of’learn and progress.


The challenge for the brand is to create a model where value flows in both directions: the more members get involved, the more they gain from being members, and the more the brand gains. community grows stronger.

A living community is not just an offer or a transaction, but a way of life. set of interconnected experiences and relationships.

Each lever (content, event, program, partnership...) contributes to a coherent whole. Visit monetization then becomes a natural extension, not an add-on for the sake of profit.

The strongest communities operate on a principle of’circular economy The brand invests in the creation of value (content, tools, support), and members get involved and contribute in turn, generating revenues that are reinvested in improving the collective experience.

This virtuous circle transforms community monetization into a continuous engagement engine.

For BtoC brands, This can mean developing experience clubs or exclusive offers that enrich the bond with loyal customers.

For BtoB brands, it's often an opportunity to build a genuine professional hub, A place where partners, customers and experts come together to work on high value-added projects.

In both cases, the monetization is no longer based on selling a product, but on creating a lasting, contributing relationship.

Ultimately, the key is not to «charge» your audience, but to involve your community in an experience sincere and meaningful.

It is this cultural shift from transaction to collaboration that transforms a marketing strategy into a resilient business model.

Monetizing your community: towards a new relationship economy?

Online community platform and mobile community application

Monetize your community is no longer simply a question of income: it's a change of culture.

At a time when attention is fragmenting and audiences are becoming volatile, the real wealth of a brand no longer lies in its visibility, but in the solidity of its links.

It's no longer the size of the audience that counts, but the quality of the relationship with it.

Turning an audience into a community, is to rethink the very way we create value. It's no longer just talking to an audience, but coexisting with them. It's no longer about selling a product. build an experience. And in this experience, monetization becomes a means of strengthening the bond, not monetizing it.

This new relationship economy is based on trust, transparency and reciprocity. Brands that succeed in monetize their community without distorting it are those who understand that a financial contribution is not a purchase, but a form of commitment.

Members don't pay to consume, they participate in a project, a vision, a shared history.

At a time when companies are seeking to reconcile performance, meaning and independence, the community monetization is establishing itself as a model for the future. It frees brands from dependence on platforms, while creating more sustainable value based on human relationships.

Today, we may be witnessing the end of the “attention economy” and the emergence of a new "attention economy". relationship economics, where value is no longer measured in clicks, but in trust?

FAQ (Frequently Asked Questions) - Everything you need to know about monetizing your community

You discover the community monetization or are you looking to structure your strategy? Here are the answers to the most frequently asked questions to help you better understand how to monetize your community, transform a audience and build a sustainable business model based on relationships.

What is community monetization?

Visit community monetization is to transform the relational value created between a brand and its members into economic value.

Unlike traditional advertising, it's not about selling visibility, but about building trust by offering subscriptions, exclusive cotenus, premium services, events, training or partnerships.

It's a strategy based on reciprocity: members receive an enriched experience, the brand benefits from a sustainable revenue stream.

What's the difference between an audience and a community?

A audience is a group of people exposed to a message. They listen, watch and consume content.

A community interacts, exchanges, contributes.

Audience is measured in reach, community in engagement.

For monetize efficiently, For this reason, it is essential to move from a logic of distribution to a logic of relationship: this link is the basis of any sustainable monetization.

Why is it essential to monetize your community?

Because the visibility model alone is no longer enough. Algorithms are changing, platforms are controlling reach, and audiences are increasingly volatile.

Monetize your community allows you to secure your relationship with your audience, create recurring income and increase your independence.

It's also a way of deepening the relationship: paying members are often the most committed, the most loyal and the most contributors.

What are the main monetization models?

The models of community monetization vary according to audience type and brand positioning:

  • Subscription or membership (access to content, advantages or exclusive space...)

  • Events (meetings, masterclasses, trade shows, premium experiences, etc.)

  • Sponsoring and brand partnerships

  • Training and sharing expertise

  • Affiliation and recommendation

Success does not depend on the model chosen, but on its consistency with the community's needs and the value offered.

Can you monetize a small community?

Absolutely. A community doesn't have to be huge to be profitable. What counts is the commitment rate and the quality of the link between the brand and its members.

Many niche communities (in automotive, sports, tech, culture or entrepreneurship) generate significant revenues thanks to strong relationships and tailored offers.

Better 500 active members than a passive audience of 50,000.

How do you know if your community is ready to be monetized?

A community is ready to be monetized when it shows signs of strong commitment: regular participation, spontaneous interactions, constructive feedback, mutual support between members, requests for exclusive content or events.

These behaviors reflect a need for connection and trust. Monetization then becomes natural, as it is perceived as a means of enriching the experience, not limiting it.

What mistakes should be avoided when monetizing a community?

The most common errors are :

  • Search for monetize too early, before creating a committed base.

  • Impose a business model without listening to members' expectations.

  • Forget about transparency regarding the destination of income.

  • Confusing monetization with marketing.

Visit community monetization is based on clarity, trust and shared value.

What tools can you use to monetize your community?

The choice of community platform is crucial. Solutions such as SuperConnectr allow you to host, manage and animate a community while integrating monetization functions: subscriptions, ticketing, premium space, etc.

SuperConnectr combines a showcase and media site to attract, a community platform to engage and a community mobile application for continuity of experience at all times 100% in your organization's colors. 

A community monetization tool ideal for brands, content creators and associations to manage their members, rules, events and offers all at once.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
Why and how to create your own Brand Community

Brand community: why and how to create your own community?

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Today's consumers are increasingly looking for authenticity and commitment from companies. The brand community is becoming a major strategic lever in a marketing plan. It enables companies to federate their customers, partners and supporters around a shared vision, universe and values.

Unlike social networks, where you have no control over data, formats or algorithms, a brand community lets you regain control.

In this article, discover how a brand community can strengthen your marketing strategy, build loyalty among your members, and become a sustainable business asset, whether you're in BtoC or BtoB.

What is a brand community?

A brand community is a group of people gathered around a company, a product or shared values. Unlike an audience (which is often passive), a community is active, engaged and a co-creator of value.

It can take many forms: customer community loyal customers, ambassadors, partners, regular users, collaborators, etc.

The brand community can be :


What distinguishes a brand community?

  • A long-term commitment

  • Interaction between members and with the brand

  • The desire to belong to a group

An audience reads, a community acts. 

On social networks, you manage an audience, whereas on your own platform dedicated to your brand community, you manage... a community! That's why it's often said "that we are a community.

Why create a brand community?

brand community brand building

Creating a brand community enables you to transform your customer relationships from transactional to relational. Here are the main advantages:

1. Regain control over brand image

On social networks, the rules of the game are constantly changing: opaque algorithms, automated moderation, imposed formats, decreasing visibility... Brands have become hearing tenants they don't possess.

Conversely, creating a community platform (community site, mobile application...), it means becoming again owner of the experience.

This way, you are no longer dependent on the rules imposed by social networks and you regain control:

  • You decide brand identity (branding)We'll take into account your graphic charter, navigation, tree structure, editorial tone and visuals.

  • You build an environment that reflects your image and is consistent with your brand positioning.

  • You avoid the dependence on third-party platformsthat can cut your reach overnight.

  • You retain control over your marketing contentsyour formats, your tone

  • You regain control over the value of member data (profile files, registrations, emails, behaviours...)

 

Regaining controlIt also means mastering the narrative around your brand, rather than having it interpreted by others.

2. Building customer loyalty and a sense of belonging

A community gives your customers or users an active role. 

By enabling them to exchange ideas, ask questions and share success stories, you're building a close relationship with your customers. lasting relationship of trust. 

This improves retentionreduce the churnand develop a more committed customer base.

A community creates a form of emotional closenessmuch more powerful than a simple CRM. It transforms the relationship with the brand into human and social relations.

When a customer feels listened to, valued and connected to other members, they become :

  • less price-sensitive,

  • more tolerant of errors,

  • and above all, more loyal.

 

Direct marketing benefits :

  • Higher retention rate,

  • More frequent repeat purchases,

  • Unsolicited recommendation - customer advocacy (Net Promoter Score effect).

Reminder Loyalty is not just a discount card. It's a lasting connectionwhich requires interaction and recognition.

3. Develop ambassadors

brand ambassador community and advocacy

In every community, there's a "natural elite": those who respond, share, help, speak out. These are your ambassadors.

A well-run community naturally reveals key members: those who get involved, speak out and defend your brand.

By promoting them (interviews, VIP access, rewards), you can create powerful ambassadors who will carry your brand to their network.

 

Why is this an asset?

  • Ambassadors have a natural legitimacy with their peers

  • They can relay your contentanimate your events or act as a mentor

  • They contribute to the scalability of your animation

 

Identify ambassadorsis :

  • monitor qualitative activitynot just quantitative,

  • observe initiative-taking (content creation, animation, spontaneous moderation),

  • identify influencers sometimes discreet but very credible.

 

Why activate ambassadors?

  • They build confidence with others.

  • They become your relaysyour testers, your speakers at events.

  • They multiply your efforts animation.

 

Operational consulting structure a ambassador program with clear roles, benefits, recognition and contribution tools.

4. Create a space for co-creation and innovation

Your members are a source of ideas. Products, services, content...

They can help you improve your offering. By involving them, you develop a unrivalled proximity and feed a participative marketing.

A lively community becomes a think tank. Rather than imagining innovations in a vacuum, why not build them with those who experience your products or services on a daily basis?

Examples of co-creation in a community :

  • Surveys to test a concept

  • Calls for ideas or community challenges

  • Collaborative workshops

  • Votes for roadmap priorities

 

Strategic benefit This type of approach strengthens buy-in, reduces the risk of product failure, and gives rise to truly desired innovations.

Remember: a brand that listens and acts gains legitimacyagility... and goodwill.

5. Offer exclusive, high-quality content

brand community content marketing

Unlike social networks, which favor short, viral and sometimes superficial formats where everything is public, a community deserves to be a place where people can express themselves. quality, targeted contentdesigned to last.

A platform dedicated to your brand community offers :

  • exclusive content (expert videos, interviews, previews, behind-the-scenes, lives, photos, advanced tutorials, revelations...)

  • from reserved resources to members (webinars, white papers, podcasts...)

  • deeper exchanges in a secure space

  • a personalized experience that reinforces perceived value

 

Immediate effect exclusivity creates perceived value, and provides a good reason to remain active over time.

Bonus: this content can be reused for nurturing or sales pitches.

6. Building a relational and sustainable brand

At a time when mistrust of brands is on the rise, your customers expect your brand to create ever more trust and authenticity through your customer relations by :

  • proof of commitment,

  • transparency,

  • the sincerity of exchanges

... to create a long-term relationship of trust.

When your members say "I'm part of this brand" or "I'm proud to be a member", you've gained more than a customer: you've gained an ally.

And of course, this changes everything in your marketing, recruitment, communication... and sales results.

7. Structuring a premium member base

With a community, you can also develop a subscription modelof membership or reserved access platformWe're creating new sources of revenue, data and qualified interactions.

A brand community is not limited to animating a free database: it can also be direct monetization leverage.

By structuring a premium member baseyou offer more value to those who are willing to invest more... and you create a sustainable business model.

What is a premium member in a community?
This is a member who has access to reserved services, content, events or advantages, often via :

  • a monthly or annual subscription,

  • membership of a specific program,

  • access by invitation or co-option.

Possible advantages of a premium model for a community :

  • Early or exclusive access to content, products or events,

  • Participation in small groups, masterminds, round tables,

  • Enhanced visibility in the community (badges, status, roles),

  • Partner benefits (discounts, third-party services, gifts, etc.).

Why structure a premium member base for a community?

  • This enhances the value of your expertise and content,

  • This selects the most committed and qualified members,

  • This creates a club effect (social proof, rarity, status),

  • This generates recurring revenue while strengthening commitment.

Possible business models for a community :

  • Freemium subscription (free access + paid options),

  • Corporate offer (premium access for company teams),

  • VIP event packages,

  • Ambassador Club by selection or sponsorship.

 

Please note This model assumes platform that makes it easy for you to member and subscriber management access rights and personalized experiences, payments, segmentation... while complying with the RGPD.

8. Regain control of your marketing data

brand community data marketing

Marketing and social data (likes, comments, subscribers and profiles) are fragmented, difficult to exploit and often inaccessible in detail.

On a community platform, you can access first-party data structured and precise.

What is First-Party Data?

Visit first-party data are the information collected directly by a company from its users, customers or prospectsthrough its own channels: website, mobile application, registration form, community platform, e-mail interactions, etc.

Unlike third-party data (from external sources) or second-party data (from a partner), first-party data is :

  • reliablebecause they are collected at source,

  • relevantbecause they are directly linked to the brand's ecosystem,

  • RGPD compliantif collection is transparent and voluntary.

 

Lirst-party data for your brand community allow you to :

  • Mapping your community member types, routes, frequency of connection.

  • Measuring real engagement What content, what formats, at what times?

  • Identifying weak signals topics on the rise, emerging trends, sticking points.

Marketing use cases :

  • Create segments for personalized nurturing.
  • Prioritize offers or events according to real, not assumed, expectations.
 

Tip A good community strategy includes an analytical dashboard from the outset, to help manage the animation.

Brand community: BtoB vs BtoC

The fundamentals are the same, but the dynamics may differ depending on the typology of your brand community:

In BtoC :

  • Strong emotional dimension (sport, beauty, lifestyle)

  • More rhythmic, event-based entertainment (live shows, customer events, games)

  • More influence (UGC, ambassadors, customer reviews)

In BtoB :

  • More expert communities, often vertical (sector, business, issues)

  • Objectives: networking, exchange of best practices, monitoring, collaboration

  • Greater expectation of added value in content (white papers, training, feedback)

In both cases, the community becomes a differentiating factoroften copied but hard to match.

How do you build your brand community?

brand community marketing strategy

Here are the main steps to building a strong community:

  1. Define your Mission and Vision What will your community be used for? For whom? Why now? How does it bring people together? Why should members join you?

  2. Define your goals Mission: carrying a Mission is mandatory, but the brand community must also meet marketing, sales and HR objectives... it's up to you to determine the right KPI'S. Be careful: objectives can be both quantitative and qualitative!

  3. Choose a dedicated community platform and/or mobile application : independent of social networks, your community website and / or your community mobile application must be customized to 100% with your brand identity and graphic load, your marketing content, adapted and customizable functionalities according to your needs... 

  4. Identify the first strategic members Loyal customers, motivated partners, committed employees, ambassadors and enthusiasts...

  5. Offer regular content and interaction news, resources, events, theme groups...

  6. Encouraging initiative Let the members have their say. Co-create formats with them, and don't forget to offer your appreciation!

  7. Measure and value Track commitment, participation and retention rates. Thank and reward those most involved.

What's next? Towards 100 % community marketing

Online community platform and mobile community application

Brands can no longer simply broadcast messages. They must create spaces for dialogue, experience and co-construction. Visit community-based marketing is no longer an option, it's a reality. core strategy.

What if your brand became a a place for living, sharing and inspiration for your customers, partners and members?

SuperConnectr can help you create a 100 % community platform in your colorsa thought for your business modelyour loyalty challenges and your brand image.

FAQ (Frequently Asked Questions) - Everything you need to know about the brand community

Are you just starting out in community marketing, or are you looking to convince your in-house teams? Here are the answers to the most frequently asked questions, to help you better understand the benefits and mechanisms of a brand community.

What is a brand community?

A brand community is an active group of people united around a brand, its values, products or vision.

Unlike an audience, a community is involved, interacts, co-constructs and generates value. It can include customers, partners, collaborators and even fans.

What's the difference between audience and community?

L'audience is often passive: it reads, watches or consumes your content.
Visit communityA community is active: it exchanges, comments, contributes, defends or even co-produces. An audience receives, a community interacts.

What are the advantages of a brand community?

The advantages of a brand community are many:

  • Long-term customer loyalty

  • Natural recommendation (word-of-mouth)

  • Member-generated content (UGC)

  • Regaining control over data and formats

  • Identifying powerful ambassadors

  • Opportunities for co-creation, innovation and monetization

Is it just for the big brands?

Not at all. Any structure - start-up, SME, association, local brand or BtoB - can create a community. What counts is the intention, the value to members and the consistency with your positioning.

Which platform should you use to create a community?

Ideally, a community platform personalized with your brand's colorswith tailored features: member profiles, segmentation, exclusive content, analytics, events, roles and rights.
Example SuperConnectr: the SuperConnectr platform lets you create a customized community space (community website and mobile application), whether you're a company, a federation or a brand.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
BtoB Community Marketing Business Asset

BtoB Community: the Business Asset of Community-based Marketing

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Create a BtoB community in an increasingly competitive business environment is becoming a business asset not to be overlooked.

Differentiation is no longer based solely on product or price, but on the quality of the relationship and trust between customer and service provider. And this bond is community who wears it.

Visit community marketing is becoming an essential strategy for engaging customers, partners and resellers, while boosting growth.

In this article, find out why and how a BtoB community can become your best business asset.

Definition: what is a BtoB community?

A BtoB (Business to Business) community is a group of professionals, customers, partners or stakeholders gathered around a companya producta service or a common challenge.

Unlike a simple audience, a community is active, committedand contributes to value creation for the entire ecosystem.

A BtoB community can include :

  • From customers who share their feedback, best practices and ideas for improvement around a software or solution: it's a customer community.

  • From business partners (resellers, integrators, franchisees...) who together develop a lasting relationship with the company

  • From members trade unions or federations wishing to pool their expertise: it's a trade association or an interprofessional union.

  • From experts gathered in clusters, competitiveness clusters or business clubs.

Visit BtoB community marks the transition from a linear commercial relationship to a a collaborative, lasting relationship based on trust.

Why create a BtoB community?

Btob community

Creating a BtoB community means making a long-term commitment. It means building a trusting, lasting and proactive relationship with its members.

Here are the reasons why creating your own BtoB community will become an essential business asset for your organization:

Create a strong, lasting bond with your customers

btob community link building

In a context where offers are increasingly similar, it's the quality of the relationship that makes the difference.

A community goes beyond the transaction. It transforms your customers into partners, ambassadors and co-builders. You become a point of reference in their day-to-day professional lives.

Result: a higher retention rate and a churn reduction significant.

Valuing the voice of the customer

The members of your community have a voice. And that voice is precious.

By giving them a place to express themselves, you can feed your strategic thinking, your product roadmap and your customer service. They become co-actors in your growth, and their testimonials reinforce your credibility, as do their suggestions for fine-tuning your offers.

In short, they enrich your vision and your business over the long term!

Accelerating mutual help and support

An active community becomes a natural support lever. Your customers exchange ideas, share best practices and answer questions. 

Fewer tickets for your support team, more satisfaction for your users. All in a friendly atmosphere where everyone feels useful and recognized.

Identify your strategic customers

Enterprise Community Platform: Customer Community

In a lively community, the most active members naturally reveal themselves. These are often your future ambassadorsyour beta-testers, your referents. They embody your brand and become powerful relays of influence. 

By promoting them, you consolidate your reputation and influence in theBtoB ecosystem.

Developing innovation and co-creation

A BtoB community is a formidable think tank. 

By involving your members in the design of your future offers or functionalities, you gain in relevance and detect real needs. You innovate faster and more accurately. 

Co-creation becomes a performance lever and a differentiating factor.

The different types of BtoB communities

Each BtoB company can develop its own community model, depending on its target, its business and its mission. Here are a few examples:

  • Customer community A forum for exchanges between users of the same product or service. Objectives: customer loyalty, support, co-development.

  • Partner community A collaborative space for distributors, resellers and franchisees. Objectives: resource sharing, network animation, sales synergies.

  • Member community A structure dedicated to the members of an association or trade union. Objectives: commitment, pooling, representation.

  • Expert community A network of professionals focusing on a specific theme or issue. Objectives: collective intelligence, monitoring, influence.

  • Community of learners The "Alumni Group": an ongoing educational dynamic for trainees or alumni of a training organization. Objectives: skills enhancement, mutual support, professional networking.

Each type of community has its own specific features, but all share a common foundation: creating value through human relationships.

How do you effectively manage a BtoB community?

Community animation objectives

Creating a community is one thing. Animating it is quite another. It requires a clear strategy, dedicated human resources and a long-term vision. Here are the key levers for keeping a community alive and engaged:

Setting the tone and establishing a culture

A community needs reference points. It needs to understand its purpose, its mission, its rules, its mindset. 

Create a community charterMake your values clear. Create an atmosphere in which everyone can speak freely and feel legitimate.

Offer a variety of interaction formats

Events, webinars, surveys, forums, videos, newsletters, podcasts, article publications... 

The more diversified your channels, the more you can reach all your members according to their preferences. Interaction should be simple, accessible and regular.

Valuing the most committed members

Don't hesitate to showcase your ambassadors: testimonials, interviews, badges, exclusive access... 

Recognition is a powerful driver of engagement. It turns occasional contributors into pillars of the community.

Keeping things lively

A community that falls asleep is a community that dies. 

Hence the importance of a Community Builderresponsible for stimulating, relaunching and connecting. He is the guarantor of the link and the catalyst of collective dynamics.

Offer a dedicated community platform

Community management and animation tools play a key role. A good community platform can centralize exchanges, disseminate information, organize events and connect members. 

A good community animation software supports you in structuring and industrializing your day-to-day operations, in particular by automating your various management and animation tasks. 

Finally, choose a community-based solution that offers community website and a community application mobile (on smartphones) so that your platform can adapt to your members' uses and expectations of engagement. 

This community platform must be customized to your image and colors to reflect your brand a real game changer for developing a sense of belonging.

Community animation tool

Conclusion: a forward-looking strategy for BtoB companies

The BtoB community is a powerful lever, too often under-exploited. It transforms a passive audience into an active, engaged, co-creative network. It embodies a new way of thinking about customer relations: more human, more horizontal, more sustainable.

By investing in a community strategyBtoB companies gain in commitment, loyalty and influence.

Are you ready to make your community your best business asset?

FAQ (Frequently Asked Questions)

What is a BtoB community?

A BtoB community brings together professionals around a common company, product or issue. It fosters commitment, collaboration and co-creation within a professional ecosystem.

Why create a BtoB community?

Creating a BtoB community helps build customer loyalty, strengthen relationships with partners, accelerate innovation and reward the most active members.

What is the role of the Community Builder in BtoB?

The Community Builder is responsible for animating and developing the community. He or she connects members, stimulates exchanges and ensures that everyone finds their place in the ecosystem.

What's the difference between community and audience?

An audience is passive: it receives your content. A community is active: it interacts, contributes and creates value with you.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
community website create an online site to engage your members

Créer un site web communautaire : créer un site en ligne pour engager vos membres

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Créer un community website is much more than just a showcase site: it's a digital space dedicated to the life of your community, where members of an organization, network or brand can interact, share, learn, contribute and help each other.

À l’heure où les réseaux sociaux ne suffisent plus à créer un lien durable, posséder sa propre community platform tout-en-un pour gérer et animer sa communauté devient un véritable levier de croissance et de fidélisation.

What is a community website?

A community website est une plateforme en ligne dédiée à une communauté ciblée : clients, adhérents, collaborateurs, étudiants, partenaires, etc…

It enables members to connect with each other, access exclusive content, take part in exchanges and events, and actively contribute to the life of the group.

Unlike a classic showcase site, a community site focuses on interaction and commitment, with advanced collaborative features and a logic for managing members and community members.

What's the point of a community website?

community website

A community website fulfils several essential objectives in a company's strategy. creating and animating a community for any organization.

Above all, it creates links between members around a common mission or shared interest. Where social networks reach an audience but remain generic and difficult to control, the community site offers a secure, targeted and qualified framework for organizing exchanges and animation through to your own brand universe (white label).

It's a space that fosters peer-to-peer support, promotes individual and collective initiatives, and lets you interact without the algorithmic limitations of traditional platforms.

It also facilitates the distribution of high value-added content and offers a tailored experience to each member according to their profile or level of commitment.

Finally, it becomes a powerful lever for co-construction: surveys, votes, feedbacks, exchanges of ideas... Organizations (associations, federations, companies...) can thus adjust their offer, anticipate needs and test new proposals with a captive, qualified audience.

Key features of an effective community website

Online community platform

Here are the essential features of a modern community platform, with a high level of graphic and functional customization:

  • Customizable member profiles

  • Dynamic directory members, companies or partners

  • News feed and internal messaging

  • Private or thematic groups

  • Events and calendar (registration, management, reminders)

  • Shared resources documents, photos, videos, replays, podcasts, articles...

  • Registration or qualified data collection forms

  • Customizable notification system

  • Community reporting and dashboards

Depending on your need for a tool to digitize your community, you can now choose from one of the following community management software combined with a member management software and members on your community site.

Who should create a community site?

A community site is aimed at all organizations that want to engage an audience around their activity or mission:

  • Trade associations

  • Cross-industry unions

  • Innovation and Industry Cluster

  • B2B companies (communities of customers, ambassadors, partners)

  • Business clubs and networks

  • Local authorities or territories

  • Training structures, schools, alumni

  • Volunteer associations

  • Community of investors...

How do you create a community website?

Here are the basic steps for creating a community.

  1. Defining the mission of your community and its objectives

  2. Identify your target members and their expectations

  3. Choosing the right platform for your community site

  4. Structuring content and sections

  5. Launch a first circle of active members

  6. Animate regularly with content, events, interactions

  7. Measuring community activity and adjust

We also invite you to read our dedicated article, which lists all the 10 golden rules for animating and engaging a community. Just note that your community website allows you to orchestrate your community strategy.

Which tool should you use to create your community site?

Community platform - community management software

Many solutions exist, but not all of them are suitable for true community use.

At SuperConnectrwe offer a all-in-one community platformentirely customizable to your brand universe (logo, colors, typography, tone, images), customizable with your brand identity, available in web version and mobile application.

You'll find all the essential functions mentioned above, in an easy-to-administer interface.

You can also consider other tools, depending on your budget, your level of technical expertise and your objectives.

Best practices for animating a community site

Launching a community site is a decisive step, but bringing it to life over the long term is the key to its success.

To prevent your platform from becoming a mere repository of information, it's essential to define a clear and regular animation plan.

This starts with the creation of an editorial calendar: every month or every quarter, program highlights (events, publications, thematic exchanges).

Interactivity is also key. Vary the formats: articles, videos, replays, polls, lives, podcasts, testimonials... These media should encourage participation and identification. And don't forget to reward the most active members by giving them visibility or an ambassadorial role. This encourages involvement and stimulates the collective dynamic.

Animation also means listening: take the time to read reactions, to respond, to consult your engagement dashboard. Adjust your actions according to what your members like and dislike.

Finally, involve members in co-creating content or suggesting topics. An active community site is one where everyone feels free to contribute, recognized for their contributions, and motivated to return.

Why has creating a community website become a strategic lever in 2025?

Public social networks are saturated. Brands today are looking to regain control of their audience by creating a direct, lasting and engaging link with their members. The need for connection, recognition and collective action drives organizations to build their own relational ecosystems.

A community site also makes it possible to regain control over your community's data.

Unlike social platforms, where the data belongs to the digital giants, here you control registrations, preferences, interactions, participation rates...

This enables more accurate data collectiona finer targetingand a further analysis user behavior.

At the same time, you offer your members a secure environmentRGPD-compliant, with clear governance over their personal data.

A a well-designed community site becomes a strategic asset :

  • It reinforces brand image

  • It improves satisfaction and retention

  • It creates a dynamic of recommendation and co-creation

  • It feeds your content and feedback on an ongoing basis

How about a mobile application for your community?

Community application

A community website is a solid foundation on which to unite your members. But in a world where mobile use far exceeds desktop use, offering a community mobile application is a differentiating and strategic asset.

An app keeps your members connected everywhere, all the time, with push notifications, quick access to their profile, groups, events or resources.

It anchors your community in their daily lives, creating a fluid, intuitive and personalized experience.

For your teams, a community mobile application also simplifies member engagement, by facilitating access to key content and interactions.

It's also a strong signal: offering an application in your brand's colors shows that you place the relationship with your members at the heart of your strategy.

That's why at SuperConnectr, each community site can be accompanied by its own customized white-label mobile applicationfully aligned with your your brand universe, your graphic charter and your relational tone.

9. Industrialize without dehumanizing

The more your community grows, the more complex the management load can become. It becomes essential to automate certain actions: welcome messages, event reminders, membership reminders, e-mail summaries of new community activities, push notifications on your community application...

This frees up your time for high value-added interactions.

However, be careful not to fall into cold automation. Every point of contact must remain human: personalize your messages, keep your voice authentic, regularly offer sincere spaces for exchange. It's the balance between automation and attention that will make the difference.

Modern tools make this hybridization possible: automating repetitive tasks while maintaining moments of privileged human contact. Only then will the community grow with confidence and involvement.

As your community grows, it becomes essential to structure repetitive tasks (welcoming new members, reminders, role management, moderation, etc.). Automate what can be automated... without forgetting the authenticity of human relations.

Conclusion: the community website, a pillar of your digital strategy

Community platform

So you see: building a community websiteis to build a genuine digital living space for your members. It's the ideal tool for boosting engagement, facilitating community management and accelerating your impact.

So, are you ready to create your own community platform?

FAQ (Frequently Asked Questions)

What is a community website?

A community website is an online platform that enables a community (customers, members, employees, etc.) to come together, interact and share content, events and resources around a common goal or mission.

Why create a community site instead of a social network?

A community site lets you control the user experience, regain control over your data, avoid the algorithms of social networks and offer a secure, 100 % framework in line with your brand image.

Who is a community website for?

Any organization or group wishing to structure its exchanges: associations, unions, clusters, brands, business clubs, alumni, internal company networks, etc.

Is a mobile application essential?

Not mandatory, but highly recommended. An application allows you to stay connected to the community everywhere, all the time, with greater responsiveness and natural use on your smartphone.

Are my data and those of my members secure?

Yes, an RGPD-compliant community site gives you total control over the data collected, its use, and its security, unlike social platforms where you have no real control.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
How to Build a Community: 10 Essential Steps to Create and Launch Yours

How to Build a Community: 10 Essential Steps to Create and Launch Yours

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Building a communityBuilding an engaging community means building a sustainable relationship ecosystem around a shared mission. Whether online or in a physical environment, creating an engaging community relies on a well-thought-out strategy, appropriate tools and regular community animation.

Community building is a real profession, and it has a name: the Community Builder. It's up to him to build a community and lead it on a daily basis.

Definition: what is a Community Builder?

Visit Community Builder is a community builder. Unlike the Community Manager that drives social networks, the Community Builder designs the strategy, defines the mission, chooses the right tools and gathers the first members. He or she structures the community from its very beginnings, giving it a lasting, evolving form that is consistent with the vision of the organization behind the community.

His role is comparable to that of an architect in a construction project: he designs the foundations, frames the structure and makes sure that everything stands up over the long term.

The Community Builder's job is multi-faceted: project management, management, communication, marketing, sales, customer/member relations...

The Community Builder is a real 5-legged sheep who must know how to create links and trust, recruit and retain members, understand the issues and needs of the community, organize events, publish content that creates value for members... 

The Community Builder's greatest strength Community building: listening to the community, based on the organization's mission and feedback from its members.

1. Define the objectives of your community event

Community animation objectives

Building a community can't be improvised: it starts with a clear direction. Ask yourself these structuring questions:

  • What are the objectives of your company or association?

  • What value do you want to bring to your members?

  • What values do you want to defend collectively?

For example, a customer community may aim to create a space for feedback and co-construction, a community of entrepreneurs to encourage mutual support, or a professional collective such as a Cluster or Pôle de compétitivité, to strengthen and structure a sector.

The clearer your raison d'être, the more you'll attract members who share this intention and will be naturally inclined to commit from the very first exchanges and, above all... to make a long-term commitment.

Above all, ask yourself the right questions: why do you want to building a community ? Would you like to :

  • Building customer loyalty?

  • Increase brand awareness?

  • Create mutual support among your members?

  • Test new services or products with your users?

Clear objectives will guide all your choices: the type of members to bring together, the tools to use, the content to publish, and so on.

2. Formulating a founding mission to build a community

Community mission

A strong mission statement acts as a magnet for potential members. It gives direction and coherence to your project.

Values create a common culture: they reassure, bring people together and guide behavior.

A good community value proposition is based on three essential pillars value perceived by members, the tangible benefits they derive, and the reciprocity of commitments between members and organizers.

Without it, you're just building another information channel, not a real community.

A strong community is built on a foundation of meaning. It is therefore essential to define an engaging missionthat resonates with the aspirations of your future members. This mission will be the backbone of your actions and will enable you to federate a sustainable community around a common goal.

3. Identify community targets and personas

To build a successful community, it's essential to know the people you want to bring together.

This step involves create community personas profiles representing the ideal members of your community.

To do this, ask them about their job, their professional goals, their digital habits, their daily challenges and their desired level of commitment.

Personas will help you refine your message, content, formats and communication channels. For example, a community of young digital freelancers is not animated in the same way as a network of executives from a traditional sector. Similarly, the tone, community management and animation tools and expectations vary according to the age, habits and constraints of your target members.

Finally, start small. Rather than aiming for the big picture right away, focus on a very targeted segment of your audience, and then gradually expand. The quality of your first profiles will guarantee more engagement from the start.

Building a communityBuilding an engaging community means building a sustainable ecosystem of relationships around a shared mission. Whether online or in a physical environment, creating an engaging community relies on a well-thought-out strategy, appropriate tools and day-to-day animation.

4. Choosing the right community animation tools

Community animation tool

Once you've laid the foundations, you'll need to choose the right tools to support the growth of your community.

These tools must not only centralize data, but also facilitate communication and interaction, automate certain tasks and enhance exchanges between members.

The essential features of a community management and animation platform include :

  • Fine-tuned management of member profiles and status

  • Manage memberships, payments and entitlements

  • Creating thematic groups or circles

  • Internal communication about your news to your members

  • The ability to publish and comment on content

  • Event creation and management

  • A messaging system or direct exchange space

  • Reporting tools to monitor activity

  • A showcase website to promote your community, a private community website and/or a community mobile application

The aim is to enable both simple management on the administrator's side and a fluid experience on the user's side.

And don't forget mobile ergonomics, which are essential today if you want your members to be able to interact wherever they are, and increase engagement at all times.

Depending on your objectives and your audience, you will need to choose a community platform suitable.

Some solutions, such as SuperConnectr, help you manage members, publish content, organize events, segment your base, create a directory or send targeted email campaigns on an online community platform and/or a community application100% in the colors of your company or association brand.

5. Launch the first community interactions

Enterprise Community Platform: Customer Community

The first nucleus is essential: most of the time, they will become your ambassadors.

It acts as a catalyst: if you involve well-chosen profiles from the outset, they will co-create the first standards, contribute to the first content and inspire the next members.

Identify enthusiastic members with high engagement potential from the outset, offer them exclusive content or spaces, and above all listen to their feedback to refine your community experience.

Before animating a large community, start by creating an active core. Invite a few key members to interact, suggest topics and share experiences. This creates an example effect and encourages organic engagement.

6. Set up a regular animation plan

A community without regular animation becomes silent, then invisible. A good animation plan relies on a diversity of formats (events, content, direct exchanges) and coherence with the community's life highlights.

To maintain a lively, ongoing dynamic, it's useful to structure your animation around several complementary levers: plan moments of inspiration (quotes, feedback), participation (surveys, calls for contributions), and recognition (highlighting members). The key is to create rhythm without saturating your members.

L'community animation is based on regularity. Plan a calendar with a variety of formats: inspirational posts, sector or business intelligence, testimonials, interviews, webinars, events, surveys, etc. Each action should bring the mission to life and nourish the bond between members.

7. Identify and promote your ambassadors

A community involvement is a strategic asset. As soon as certain members speak up, spontaneously help or federate other members, identify them as ambassadors.

To reinforce their commitment, you can offer them symbolic recognition (badges, visibility, privileged access), but also involve them in co-hosting (conferences, private groups, voting, beta-testing). An active ambassador attracts and reassures, embodying the community's culture.

Some members will naturally be more involved than others. These are your future ambassadors. Give them a role, value their contributionsInvolve them as co-leaders. They'll be powerful relays in developing the group dynamic.

8. Data-driven community management

Community data management software

L'animating a community can (and should) rely on performance indicators. Analyze the evolution of registrations, connection rates to your platform, reactions to content, or participation in events.

Measuring the vitality of a community requires both quantitative data (number of participations, connection rates, event attendance) and qualitative data: which topics arouse enthusiasm? Which formats trigger conversations?

You can't run a community by instinct. Analyze activity, participation rates and the most engaging content. Adjust your actions according to feedback, and measure progress. Modern community tools offer comprehensive dashboards for this purpose.

9. Industrialize without dehumanizing

The more your community grows, the more complex the management load can become. It becomes essential to automate certain actions: welcome messages, event reminders, membership reminders, e-mail summaries of new community activities, push notifications on your community application...

This frees up your time for high value-added interactions.

However, be careful not to fall into cold automation. Every point of contact must remain human: personalize your messages, keep your voice authentic, regularly offer sincere spaces for exchange. It's the balance between automation and attention that will make the difference.

Modern tools make this hybridization possible: automating repetitive tasks while maintaining moments of privileged human contact. Only then will the community grow with confidence and involvement.

As your community grows, it becomes essential to structure repetitive tasks (welcoming new members, reminders, role management, moderation, etc.). Automate what can be automated... without forgetting the authenticity of human relations.

10. Anticipate the evolution of your community

Building a community doesn't mean freezing a system. A successful community is in perpetual motion. It evolves with its members, its partners, its technological environment, and even with the social or economic context.

To keep it relevant and alive, plan regular listening sessions: satisfaction questionnaires, qualitative interviews, surveys, co-construction sessions.

These times enable us to detect new expectations, identify weak signals and prioritize improvements.

Evolution also involves innovation: new meeting formats, experimental tools, changes to the business model or mode of governance...

Stay on top of trends and involve your members in the choices you make. They'll be all the more loyal and active for it.

Organize regular debriefing sessions (feedback, internal surveys, collaborative workshops) and document what has been learned. A strong community is one that knows how to renew itself without denying its essence.

A living community is one that evolves. Expectations change, members rotate, customs evolve.

Stay tuned, organize feedback sessions, open up new formats, test innovations... without ever losing sight of your initial mission.

Conclusion: building and maintaining a community

Building a community is much more than a series of tools or actions: it's a human and collective adventure, based on a shared vision of the community. strong missiona commitment and a clear vision.

Each stage covered in this article - from defining objectives to anticipating change - is an essential building block for building a collective sustainable, useful and inspiring.

At a time when brands and organizations can no longer be satisfied with mere audiences, communities become powerful levers of connection, loyalty and value creation.

Take the time to lay the foundations, involve your members from the outset, listen to them, value them... and you'll see the emergence of much more than just a group: a truly committed ecosystem with a wealth of connections!

FAQ (Frequently Asked Questions)

What's the difference between building and animating a community? 

Building a community involves laying the foundations: mission, target, tools, structure. Animation then comes into play to bring this base to life: events, content, interaction.

What is the role of a Community Builder?

The Community Builder designs the community strategy, lays the foundations, structures the tools, federates and animates the members. He's the community's conductor.

What tools are needed to build a professional community?

Community platforms like SuperConnectr make it possible to centralize everything and facilitate member management and membership, share your content, create and manage your events, have access to a directory, create groups, facilitate interaction via messaging or a forum, measure community activity thanks to data and statistics...

How long does it take to build a community?

Depending on ambition, this can range from a few weeks (small pro network) to several months or years for larger or multisite communities.

Why build a community in 2025?

Because brands are no longer just looking to capture an audience, but to create loyalty, commitment and shared value with their publics. Building a community helps to develop a sense of belonging and create an exclusive bond with its members, subscribers, customers, partners, learners...

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
Build a Community: 12 Examples of Communities to Create in 2025

Build a Community: 12 Examples of Communities to Create in 2025

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Creating a community has become much more than a marketing trend: it's a strategic lever for all companies and associations wishing to strengthen loyalty, develop commitment, co-construct with their audiences and federate players around a common mission.

But what exactly do we mean by "creating a community"? How do you distinguish it from an "audience"? And, above all, where do we start? 

Whether you're a company, a brand, an association, a business network, a competitive cluster or a training structure, the challenges are often the same: federating, structuring, leading and sustaining a collective dynamic.

This is why we often speak of "building a community", and why a new profession has been created in recent years: that of "Community Builder".

In this comprehensive guide, we cover :

  • The fundamental difference between audience and community

  • Visit different types of communities customers, members, partners, learners, collaborators, franchisees, etc.

  • Visit key steps to creating a community objectives, mission, animation, first ambassadors...

Whether you want create a BtoB, association, brand or regional communitythis guide will help you lay the foundations for a successful creating a community.

Audience or community: what's the difference?

Creating a community begins by making a clear distinction between a concept that is often confused: the audience. For although these two terms designate groups of people linked to an organization, they refer to radically different logics.

Audience or community

The audience: passive, punctual, disembodied

A audience refers to a group of individuals exposed to a content or brand. It can be large, occasional or volatile.

On social networks, an audience is measured in followers, impressions or views. But these indicators say nothing about real engagement, or the quality of the relationship.

Audiences are by nature transmitter-centric The brand communicates, the audience receives.

The link is often unidirectional, and audience involvement remains limited. They may consume, like or comment... but rarely contribute actively or forge links with other members.

The community: active, sustainable, involved

A community is based on a logic of relationshipof share and active participation. It involves people gathered around a common interest, a mission, or a collective experience. Its members are not simply exposed to a brand: they are part of it.

A community creates horizontal link between its members. Everyone can speak up, share their experiences, respond to a peer, recommend a good practice or a person.

The organization is no longer the only sender: it becomes the facilitator, the animator, the host of this collective dynamic. The community acts as a trusted third party.

The community is also part of the long time. It evolves, changes and grows with its members. It is not a channel, but a a living, interconnected space.

Why create an engaged community rather than accumulate followers?

Many organizations still confuse visibility with engagement. By extension, there is confusion between "audience" and "community".

However, a wide audience is not necessarily a loyal community. You can have 50,000 subscribers and zero real interaction. Conversely, a community of 500 active members can generate dozens of contributions, ideas and recommendations every week.

Creating a communityis to choose relational value rather than raw reach (mass). It means investing in depth of connection instead of chasing ephemeral virality.

It means banking onlasting commitment, l'collective intelligence and co-construction rather than simply pushing content.

In short, an audience look at. A community participate. An audience follows. A community act.

And in a world where loyalty, differentiation and activation are key, it's community that makes the difference.

What are the different types of community?

Creating a communityAbove all, it's about creating a space of trust where people share a common identity, mission, interests or goals.

But not all communities are alike. Here's an overview of the main types of community you can create, depending on the nature of your organization.

Enterprise Community Platform: Customer Community

Create a customer community (BtoB or BtoC)

Creating a customer community for your company, is to create a space where your customers can be valued, be the first to know about your news, exchange ideas, ask questions, share feedback, recommend your solution or even co-create products and services with you.

For a BtoB communityThis often promotes information about the company's products and services, training, peer support, loyalty development and product improvement.

For a BtoC communityThis can take the form of enthusiast groups, ambassadors, advanced users or VIP clubs.

A community platform for your BtoB or BtoC customer communityThis is an essential tool for managing and promoting your brand.

Key benefits of a customer community :

  • Strengthen loyalty and retention by involving customers in an exchange space.

  • Encourage peer-to-peer support and reduce pressure on customer service.

  • Gather valuable feedback to improve products or services.

Creating a brand community

Visit brand community brings together people who share a common strong adherence to a brand's universe, values and image. It often goes beyond the simple framework of consumption to create a veritable sense of belonging.

It can include customers, prospects, ambassadors, fans or influencers.

It strengthens brand identification and amplifies its influence, in particular through branded platform to animate your community.

Key benefits of a brand community :

  • Strengthen brand identification, sense of belonging and market differentiation.

  • Amplify visibility through spontaneous recommendations and word-of-mouth.

  • Create a strong and lasting emotional bond with brand ambassadors and committed fans.

Create a community of ambassadors or influencers

Members of a community of ambassadors or influencers are often advanced users, passionate customers or key influencers.

They represent the voice of your brand, participate in your campaigns and carry your message. Bringing them together in a dedicated community strengthens their commitment, the recognition they receive for their role, and their ability to spread the word about your brand.

Key benefits of a community of ambassadors or infuencers :

  • Create a solid bond of trust and increase the number of organic talks about your products or services.

  • Facilitate the co-creation of personalized content and offers.

  • Strengthen social proof and trust in your brand.

Create a community of partners (resellers, distributors, integrators)

Members of a community of ambassadors or influencers are often advanced users, passionate customers or key influencers.

They represent the voice of your brand, participate in your campaigns and carry your message. Bringing them together in a dedicated community strengthens their commitment, the recognition they receive for their role, and their ability to spread the word about your brand.

Key benefits of a community of ambassadors or infuencers :

  • Create a solid bond of trust and increase the number of organic talks about your products or services.

  • Facilitate the co-creation of personalized content and offers.

  • Strengthen social proof and trust in your brand.

Create a community of testers or beta users

Ideal for software publishers, startups or innovative brands, the community of testers or beta users helps improve the offer before it goes to market.

It involves users in the idea generation, creation and validation process.

Key benefits :

  • Build user loyalty and gather concrete feedback on the "user experience".

  • Involve customers in product innovation and iteration.

  • Fostering future adoption through co-construction.

 

Create a community of investors or strategic stakeholders

The community of investors or strategic stakeholders is particularly useful for growing structures, mission-driven companies and cooperatives.

This community makes it easier to involve shareholders or financial backers in the long-term vision of a company's development and news, while benefiting from proven consideration and recognition.

Key benefits :

  • Promote transparency and trust in governance.

  • Provide access to high-level strategic feedback.

  • Facilitate investor buy-in and involvement.

Create a community of members (associations, federations, unions, clusters, competitiveness clusters, etc.)

In associations, members are not simply members: they are often active contributors, project leaders or even representatives.

Visit community of members of an association or federation enables the exchange of information on the challenges facing the economic ecosystem, the industry or the profession in a given region, the sharing of best practices, and a stronger collective voice with public and private partners.

A community platform to help you managing your professional association becomes essential to facilitate member management and community animation from a single source.

Key benefits of a membership community for an association or federation :

  • Promote the exchange of best practices and skills development.

  • Provide feedback on needs in the field, to help guide local, regional, national and international initiatives.

  • Strengthen collective representation with partners and institutions.

 

Clusters (Numeum, Digital League...) or competitive clusters (Axelera, Tenerrdis...) are unique in that they bring together companies, research organizations, schools and institutions around a common goal. common sectoral or territorial issues. 

A community platform becomes a collaborative platform to connect members, encourage cross-fertilization of innovation, structure collaborative projects, leverage local expertise, and steer the network's activities on an industry-wide scale.

Key benefits :

  • Stimulate inter-company and inter-organizational collaboration.

  • Accelerate shared innovation and structuring projects.

  • Promote the expertise and successes of members and the local ecosystem.

 

Inter-professional union networks (MEDEF, CPME, etc.) represent and defend collective interests by federating different branches and economic sectors with state and institutional authorities, but these networks also create cross-functional exchange dynamics. 

Managing an inter-professional union community means enabling members to inform, debate, propose, mobilize and a shared vision. It also means providing tools for coordination between local, regional and national levels.

Key benefits of an inter-professional union community :

  • Promote the circulation of strategic information between members.

  • Unite around common positions and actions.

  • Create a foundation for solidarity and inter-sectoral sharing.

Create a business network community or business club

Often referred to as "business clubs" or "clubs d'affaires", the business networks bring together entrepreneurs, managers and decision-makers with the aim of develop their business thanks to the strength of the collective.

Creating a community as part of a business network is all about giving depth to encounters and building trust between its members to facilitate business referrals to extend exchanges, initiate synergies and foster a network spirit on a day-to-day basis, at physical events and via a community platform to facilitate the exchange of information. networking between its members.

An application for Business Club is often the best solution for facilitating communication and access to the network between members.

Key benefits of a business network community or business club :

  • Multiply business opportunities through regular exchanges and business recommendations.

  • Foster trust and local synergies between members.

  • Structure a team around events and relational rituals.

Create a community of volunteers or contributors

Used extensively by NGOs, associations and event groups, the volunteer community aims to coordinate people who give their time to a common project.

Targeted events help build long-term commitment and loyalty thanks to a strong mission which supports the association.

Key benefits :

  • Facilitate the organization of collaborative projects and field missions.

  • Create a lasting link with committed but non-employee profiles.

  • Publicly promote the collective's actions and impact.

Create a community of learners (training organization, school, alumni...)

Whether learners in initial training, continuing education or graduates, these learning communities facilitate mutual support, access to resources, peer mentoring, networking and alumni involvement.

They extend the value ofeducational experience long after the course has finished and become a veritable Attractiveness lever for future learners in joining a network of professionals. 

A platform dedicated to a learning community for its training organization is ideal for engage during training and for build member loyalty when it's finished.

Key benefits of a community of learners for a training organization :

  • Stimulate mutual support and the sharing of teaching experiences.

  • Create a lasting bond between the institution and its former learners.

  • Enhance the attractiveness and reputation of the establishment.

Create an employee community (internal, CSR, corporate culture)

In an HR, CSR or internal transformation context, creating a employee community allows strengthen corporate culture, internal commitment and cross-functionality.

This encourages knowledge sharing and collective intelligence, and enables employees to become more involved and, why not, ambassadors for the organization. A internal communication platform or application is ideal for achieving these objectives.

Key benefits of an employee community :

  • Improve internal communication, cohesion and adherence to corporate values.

  • Encourage participative innovation and distributed leadership.

  • Create a cross-functional, inclusive channel for teams to express themselves.

Create a community for a network of franchisees or sites (multi-location)

Networks of sales outlets, boutiques, agencies or franchisees share the need for internal communication, harmonization, dissemination of best practices and a sense of belonging to the network.

A community of franchisees or multi-site networks via a platform and internal community application in the company's colors creating links despite geographical dispersionThe aim is to promote local success stories and create a unifying space for all network members.

Key benefits :

  • Harmonize practices and service levels between facilities.

  • Create a sense of belonging and recognition for the network.

  • Encourage internal communication, feedback on local initiatives and the pooling of know-how.

In short: choosing the right community model for a sustainable community

Creating a community is not limited to opening an online group or organizing a few events.

Creating a community is a real strategic project which requires a vision, a strong mission, and a detailed understanding of its audiences.

By clearly differentiating between "audience" and "community", choosing the right type of community to build and laying the right foundations, you maximize your chances of creating a sustainable community, a space that is engaging and useful for all its members.

In a future article, we'll look at how to switch from from choosing the type of community to creating and managing a communityDiscover how to identify and develop your ambassadors, industrialize your processes and effectively manage a community over the long term.

See you in our next article: 

Building a community: 10 key steps.

FAQ (Frequently Asked Questions)

Why create a professional (BtoB) community?

Creating a community enables you to gather around you members who share the same issues, interests or values. It's a powerful lever for building loyalty, generating collective value and strengthening the sense of belonging to a project, association, company or network.

What's the difference between an audience and a community?

An audience is passive: it receives a message. A community is active: it interacts, exchanges and contributes. A community lives, evolves and builds a lasting bond of trust with your organization.

What type of community should I create for my business?

It all depends on your objectives:

  • Build customer loyalty: customer community

  • To unite your partners: ambassador community

  • To animate an economic or business network: business club or B2B community

  • To represent a collective : member community

  • To support learners or employees: internal or training community

The No. 1 challenge is always to clearly define the mission and the value provided.

Do I need a specific tool to manage my community?

Yes. Platforms like SuperConnectr are designed to save you time: a good community platform centralizes the management of members, the sending of emails, the publication of content, the organization of events, the connection and exchange between members, the collection of data, while guaranteeing complete customization to your image.

Is a mobile app really useful?

For professional use, yes. A mobile community application allows your members to stay connected, receive real-time notifications, register for events, consult content or exchange ideas, all in a fluid, colorful environment.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
Membership management software: the complete guide for associations

Membership Management Software: The Complete Guide for Trade Associations, clubs and federations

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Today, a member management software is essential for good member management and to turn this administrative task into a formality.

Member management has become a day-to-day task in its own right, an essential step in structuring, animating and growing your community.

Associations, federations, business clubs or even business groups, all networks today need software to facilitate efficient, customizable member management.

In this reference guide, you'll discover everything you need to know to understand, choose and implement a member management tool Here's what's at stake, key features, mistakes to avoid, concrete benefits and, of course, best practices for turning your tool into a true community engine.

What is membership management software?

A member management software is a digital solution like SuperConnectr designed for simplify, centralize and automate all member relations tasks of an organization.

It enablesrecord registrations, manage membership status, collect subscriptions, automate reminders, segment your members and offer each member a secure personal space.

This type of software also offers a global vision of the community, facilitates animation and enables you to better manage your community activity thanks to dashboards, monitoring indicators and segmentation and targeting tools.

It is aimed at associations, business clubs, federations and networks of public and private players.

Association membership management software

Why is digitizing membership management a must?

Digital transformation is affecting all spheres of our personal and professional lives, including those of the associative and community worlds.

In a changing environment, marked by the growing expectation of time savingof fluidity and simplicity, the membership management is showing its limitations.

No more Excel spreadsheets, no more cash or cheque payments, and no more manual e-mail reminders.

Members, increasingly accustomed to fast, digital services in their personal lives, expect the same efficiency from the communities they join.

They want to be able to register online, pay for their membership in just a few clicksaccess a personal space and receive their receipts automatically or reminders.

For managers, the challenge is twofold: to meet this growing demand, save time and make your data more reliable.

Digitizing member management not only enhances the member experience, but also helps tooptimize internal tasks, strengthen team coordination and better management of associative and community activities thanks to real-time data.

Improved and professionalized customer relations

Manage memberships is no longer simply about collecting membership fees. It's about creating a true membership experience.

This involves personalizing communications (e-mails, push notifications via a mobile application, news feeds, etc.), adapting membership paths, segmenting your base and supporting each member according to his or her profile, company and expectations.

Against this backdrop, the membership management software becomes a strategic tool. It facilitates the integration of new members, strengthens ties with long-standing members and encourages long-term commitment. By centralizing all interactions and automating contact points, it frees up time allowing teams to focus on higher value-added missions.

Manage memberships associations communities

The essential features of a good membership management software.

Membership management software must offer a robust set of functions, while remaining easy to use. Here are the main ones:

  • Customizable membership forms to adapt fields to your community and collect qualified data as soon as you register.

  • Secure online payment With the ability to offer a digital payment method, and to activate recurring payments or personalized payment schedules.

  • Automated reminders to avoid missed renewals, improve collection rates and maintain an ongoing relationship with your members.

  • Integrated CRM Each member has a complete, automatically-updated profile, which may be linked to their member company, and a history of participation in your events and consultation of content shared within your community (articles, videos, podcasts, shared documents, etc.).

  • Segmentation and dynamic filters This information is used to send targeted communications, personalize access and analyze behavior by member type.

  • Dashboards and reporting Our solutions: track the evolution of your base, visualize your key indicators, anticipate renewals and manage your business in real time.

The benefits of digital membership management

Switching to digital management of your members' memberships means taking a step forward in terms of efficiency, service quality and professionalism.

First of all, you save considerable time by automating administrative tasks. Registrations, payments, reminders and confirmations are carried out without human intervention, drastically reducing errors and oversights.

Your data is centralized, secure and accessible at all times. This gives you a clear, up-to-date picture of your community, enabling you to make informed decisions, and to demonstrate the impact of your actions to your partners and funders.

Finally, you boost member satisfaction. Thanks to a fluid interface, useful reminders, a simple personal space and services accessible 24/7, you can enhance their commitment and encourage their loyalty.

How to choose your membership management software?

The choice of a member management software is not something to be taken lightly.

It's a structuring tool that will impact the day-to-day running of your team, the quality of your relationship with members, and your long-term results.

First and foremost, you need to clearly define your requirements: do you only want a tool for collecting membership fees? Or are you looking for a complete solution for managing members, segmenting your base, animating your community and tracking your indicators?

Then consider the following criteria:

  • Interface ergonomics Good software must be simple, customizable and accessible to all profiles (employees, volunteers, members).

  • Personalization Your tool must be able to adapt to your vocabulary, bylaws, member types and visual identity.

  • Scalability Check that the solution can support your growth, both in terms of number of members and functionality.

  • Support and guidance Do you offer training courses? Responsive support? Accessible documentation?

Take the time to request a demonstration and don't hesitate to involve your team in the final choice.

Community platform - community management software

Frequently asked questions about membership management software

What's the best software for managing members?

There's no single answer. It all depends on your type of structure, your budget and your needs. SuperConnectr is particularly suited to trade associationsfederations, associations business networks, to companies for their customer community or their internal community employees.

Is it possible to manage member payments automatically?

Yes, most modern solutions integrate online payment modules with automatic reminders, renewals and payment tracking. This is a real time-saver, all the more so if payments need to be adapted to different membership levels depending on the type of member (individual or corporate, for example).

Is a mobile application mandatory? No, but it's a real plus. A community application allows you to stay in touch with your members, send them notifications and increase engagement, facilitate access to content, and reinforce your organization's sense of belonging and image, right in your members' pockets.

Online community platform

In a nutshell: choosing the right membership management software for your community

Today, the subscriber management can no longer be summed up in an Excel file and a few e-mails. Member expectations have evolved, tools have advanced, and the benefits of digitization have become too obvious to ignore.

With a solution like SuperConnectr to manage your members and animate your community thanks to a community platform all-in-one, you gain in efficiency, simplicity and personalization. You'll structure your organization, make daily life easier for your teams, and above all, offer your members an experience that lives up to their expectations today.

FAQ (Frequently Asked Questions)

What is membership management software?

It's a digital solution for centralizing all information relating to members of an association: registrations, renewals, subscriptions, personal data, participation history... A good software package helps you save time, structure your exchanges and professionalize the management of your community.

Why digitalize membership management?

Because manual tools (Excel, paper, e-mail) quickly become time-consuming, error-prone and difficult to use. Software lets you automate reminders, collect payments, view your statistics and manage your deadlines with peace of mind.

What features are essential in a good member management tool?

  • Centralized member database
  • Advanced, customizable member segmentation (individual and corporate members)
  • Online payment of contributions
  • Automated renewals
  • Send personalized emails
  • Status and document tracking
  • Dashboards and data export
  • Manage member companies and attach members

Is it suitable for all types of association?

Yes, whether you're a trade union, a federation, a cluster, a professional association, a business or thematic network, software such as SuperConnectr allows you to customize membership levels and access rights, and adapt your operations on its member management and animation software.

Can we also manage member companies?

Yes, SuperConnectr lets you link several members to the same structure, manage access rights by company, simplify global renewal, and promote member companies in a dedicated directory.

Does the platform comply with the RGPD?

Absolutely. Your data is secure, hosted in Europe, and managed in compliance with current regulations. You retain ownership of your data, with clear traceability and configurable access rights.

Is it available to my members via mobile?

Yes, the SuperConnectr platform is available as a web version and a mobile application, 100 % customizable to your colors. Your members can access their space, pay their dues or consult information from their smartphone.

Discover SuperConnectr community management software!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application
Community animation software - everything you need to animate your network

Community Management Software: All You Need to Engage Your Network.

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A community management software is essential in a world where the human relationship is becoming a real lever of differentiation, all the more so in the age of all-digital and AI. 

Because yes, theanimating a community Community Building is an Art!

Creating links, maintaining commitment, offering an enriching experience on a regular basis... all challenges that only a community animation software can help to raise the bar in the long term.

Choose a community management software adapted to your needs is essential for creating a lively, engaged community.

How to choose best community animation software to help you manage AND animate your community? Let's find out.

What is community animation software?

A community animation software such as SuperConnectr is a digital platform forincrease interaction, disseminate content, organize events and engage members of a network or professional or associative community.

Unlike a community management softwareIt's all about bringing the community to life on a daily basis: sharing, interacting, connecting, feeling. It must offer a fluid, intuitive and personalized user experience.

Community platform - agenda and events

Why use community animation software?

  • For maintain the link between members even at a distance

  • For creating commitment rituals (posts, content, events, forums...)

  • For enhance the value of content, people and actions

  • For measure community activity and adjust its actions

In short, good community animation software transforms a group of members into a real, living, mobilized community.

Key features for effectively managing your community

A good community management software must above all enable you to offer your members a wide range of levers for action.

1. A customizable news feed

This is the heart of the animation. It allows you to publish information, photos, videos, news or announcements, and enables members to :

  • React, comment, share between members
  • Mention other members
  • Follow publications by group or theme

2. Events to punctuate community life

  • Creation of a community diary
  • Online registration / deregistration
  • Speakers, venue, program, partners
  • List of participants to facilitate identification and networking
  • Export the event to your members' personal or professional calendars

3. A structuring content module

Centralize, classify and promote your community content:

  • Articles, videos / replays, podcasts, documents, shared reports...
  • Search by keyword, theme or tag

4. Communication channels between members

  • Instant messaging, private or group messaging for multi-member discussions
  • Discussion forums for structured exchanges on a variety of topics

5. A community emailing tool

  • Transactional emails (registrations, reminders, confirmations, etc.)
  • Targeted newsletters to bring your members back to your community content
  • Customizable templates in your community's colors

6. An activity dashboard

  • Who publishes? Who is commenting? Who's offline?
  • What's the trend in the number of visits? Are they on your community platform or your community app?
  • Which content is most popular?
Online community platform

To sum up: choosing the right community animation software for your network

A community animation software is not a luxury: it's a catalyst.

Community animation software integrated into a online community platform transforms a dispersed collective into a real force, where everyone finds their place, shares, learns and connects with others.

With a solution like SuperConnectrYou'll have a personalized community space that you can manage on a daily basis.

FAQ (Frequently Asked Questions)

What is community animation software?

It's a tool that centralizes all the resources needed to manage, structure and animate an online community. It enables you to publish content, send targeted communications, organize events, keep groups alive, track engagement... and, above all, create a real bond between members.

What's the difference between classic CRM and community software?

A CRM focuses on customer relations. Community software, on the other hand, focuses on interaction between members, content creation, co-construction and ongoing animation. It's a more conversational, participative and relational tool.

Why use dedicated software to animate my community?

Because managing LinkedIn groups, Google Forms, Excel spreadsheets and manual e-mails can quickly become time-consuming. Software like SuperConnectr allows you to structure your animation, personalize your platform with your brand universe, segment your members, automate tasks and keep track of all community activity.

What features are essential for effective network management?

  • Community news feed

  • Internal messaging and notifications

  • Thematic groups and private areas

  • Event management with registration

  • Publish rich content (documents, videos, podcasts)

  • Editorial calendar and engagement dashboards

  • Members and partners directory

  • Transactional e-mails and targeted campaigns

Is it useful for a BtoB network?

In fact, it's essential! In a BtoB network, value lies in connections, the circulation of information, feedback, member visibility and the organization of events. Community animation software can help you professionalize your approach and strengthen member loyalty.

Can I customize the platform to my network's image?

Yes, entirely. SuperConnectr is available in white markingIt can be customized to your graphic charter, logo, colors and tone. It's a space that conveys your identity, developing a sense of belonging and consistency in your communications.

Is there a mobile version?

Yes, a community mobile application is now available for your members. They can interact anywhere, anytime: receive push notifications, register for an event, post to a group... directly from their smartphone.

Discover the SuperConnectr community platform!

An all-in-one community platform, 100%, customized with your brand identity.

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!

Book a demo
SuperConnectr: All-in-one community platform and application