Author Archives: Damien Armenté

Organizing a professional event remains a key moment in the life of companies, associations and professional networks. Professional events are a way of bringing people together, forging links, showcasing expertise or launching a new dynamic ... Read More

Animating a community is quite an art. With e-mails saturating our inboxes and social networking algorithms limiting organic reach, the essential question is how to engage members and maintain a direct, personalized link... Read More

Brands and creators have never produced so much content. Yet, despite sometimes massive audiences, few manage to monetize their communities in a sustainable way. Many succeed in capturing attention, generating traffic, accumulating subscribers - ... Read More

Today's consumers are increasingly looking for authenticity and commitment from companies. The brand community is becoming a major strategic lever in a marketing plan. It enables companies to unite their customers, partners and supporters ... Read More

Creating a BtoB community in an increasingly competitive business environment is becoming a business asset that should not be overlooked. In fact, differentiation is no longer based solely on product or price, but on ... Read More

A community website is much more than just a showcase site: it's a digital space dedicated to the life of your community, where members of an organization, network or brand can interact, share, learn, contribute and help each other. ... Read More

Building a community means building a sustainable relationship ecosystem around a shared mission. Whether online or in a physical environment, creating an engaging community depends on a well-thought-out strategy, the right tools and the ... Read More

Creating a community has become much more than a marketing trend: it's a strategic lever for all companies and associations wishing to strengthen loyalty, develop commitment, co-construct with their audiences and federate players around a common mission. ... Read More

Today, membership management software is essential for efficient member management and for turning this administrative task into a formality. Membership management has become a day-to-day task in its own right, a compulsory step for ... Read More

Community animation software is indispensable in a world where human relationships are becoming a real lever for differentiation, all the more so in the age of all-digital and AI. Because, yes, community animation can no longer be improvised, and must be ... Read More