Today's consumers are increasingly looking for authenticity and commitment from companies. The brand community is becoming a major strategic shift in a marketing plan. It enables companies to unite their customers, partners and supporters ... Read More
Author Archives: Damien Armenté

BtoB Community: the Business Asset of Community-based Marketing
Creating a BtoB community in an increasingly competitive business environment is becoming a business asset that should not be overlooked. Differentiation is no longer based solely on the product or the price, but on the ... Read More

Online Community Platform: create a Website Community to Engage your Members
A community website is much more than just a showcase site: it's a digital space dedicated to the life of your community, where members of an organisation, network or brand can interact, share, learn, contribute and help each other. ... Read More

How to Build a Community: 10 Essential Steps to Create and Launch Yours
Building a community means building a sustainable ecosystem of relationships around a shared mission. Whether online or in a physical environment, creating an engaging community depends on a well thought-out strategy, the right tools and the ... Read More

Build a Community: 12 Examples of Communities to Create in 2025
Creating a community has become much more than a marketing trend: it's a strategic lever for all companies and associations wishing to strengthen loyalty, develop commitment, co-construct with their audiences and unite players around a common mission. ... Read More

Membership Management Software: The Complete Guide for Trade Associations, clubs and federations
Today, membership management software is essential for good member management and for turning this administrative task into a formality. Membership management has become a day-to-day task in its own right, a compulsory step for any ... Read More

Community Management Software: All You Need to Engage Your Network.
Community management software is essential in a world where human relationships are becoming a real differentiating factor, all the more so in the age of digital technology and AI. Because, yes, leading a community can no longer be improvised and must be ... Read More

Community Management Software: How to Choose the Best Community Platform?
Choosing the right community management software for your needs is essential for creating an engaged and dynamic community. The right community management software should not only make it easy to manage members, but also offer powerful tools ... Read More

🎥 [LEcosystème #11] The L'Equipe des Lyonnes and Full Sports network
LEcosystème: the show about communities and business networks Discover the L'Equipe des Lyonnes network with Alexandra Carraz-Ceselli and Full Sports with Julien Bonnard. SuperConnectr is proud to present the 11th show of the autumn ... Read More

🎥 [LEcosystème #10] Digital League Cluster, the Digital family of the Auvergne Rhône-Alpes Region
LEcosystème: the programme for business communities and networks Alongside the Digital League Cluster, which specialises in the digital sector in the Auvergne Rhône-Alpes region, SuperConnectr is proud to present the 10th programme of LEcosystème, the TV programme ... Read More