{"id":7953,"date":"2024-01-19T15:11:59","date_gmt":"2024-01-19T14:11:59","guid":{"rendered":"https:\/\/superconnectr.com\/?p=7953"},"modified":"2025-06-04T16:18:04","modified_gmt":"2025-06-04T14:18:04","slug":"how-to-create-a-customer-community","status":"publish","type":"post","link":"https:\/\/superconnectr.com\/us\/comment-creer-une-communaute-de-clients\/","title":{"rendered":"How to Create a Customer Community? The Keys to Success."},"content":{"rendered":"
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Visit Community marketing<\/strong> fait partie des leviers marketing qu\u2019affectionnent les Directeurs et Responsables Marketing en 2024.<\/p>

Companies are constantly looking for innovative ways to augmenter\u00a0l\u2019attractivit\u00e9 autour de leur marque<\/strong> and develop customer loyalty<\/strong> with their customers.\u00a0<\/p>

One of the fastest-growing strategies, create a customer community<\/strong> peut s\u2019av\u00e9rer \u00eatre un levier marketing puissant pour stand out<\/strong>, hire<\/strong> and build customer loyalty<\/strong>, aussi bien avec une client\u00e8le BtoB qu\u2019avec une client\u00e8le BtoC.<\/p>

Dans cet article, plongeons-nous dans l\u2019univers des communaut\u00e9s de clients.<\/p>

Nous allons explorer ce qu\u2019elles sont, en examinant les diff\u00e9rences entre les environnements BtoB et BtoC et en comprenant pourquoi et comment animer ces communaut\u00e9s peut \u00eatre b\u00e9n\u00e9fique pour votre marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. What is a customer community?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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At the heart of every customer community<\/strong> r\u00e9side l\u2019id\u00e9e de cr\u00e9er un espace o\u00f9 les clients peuvent interagir, partager des exp\u00e9riences, poser des questions et cr\u00e9er des liens.<\/p>

C\u2019est un espace virtuel ou physique (le meilleur des deux mondes \u00e9tant d\u2019\u00eatre \"hybrid<\/em>) that allows transcend the simple customer-company relationship to become a committed, even ambassadorial, brand community<\/strong>.<\/p>

Les objectifs d\u2019une telle communaut\u00e9 vont au-del\u00e0 de la simple promotion de produits. Il s\u2019agit de construire une emotional connection between the brand and its customers<\/strong>, favorisant ainsi la fid\u00e9lit\u00e9 et l\u2019engagement \u00e0 long terme.<\/p>

Whether through online forums, dedicated community platforms or in-person events, customer communities provide a space where customers can feel heard, understood, valued and connected<\/strong>.<\/p>

Les avantages sont multiples : du partage d\u2019informations et d\u2019astuces entre utilisateurs \u00e0 la cr\u00e9ation d\u2019une atmosph\u00e8re de confiance, ces communaut\u00e9s deviennent des catalyseurs pour l\u2019am\u00e9lioration continue des produits et des services.<\/p>

Mais c\u2019est aussi une opportunit\u00e9 d\u2019\u00e9couter ses clients et ses partenaires pour trouver une invaluable additional value that your company can bring to them through the collective of your customer community<\/strong>.<\/p>

C\u2019est en comprenant ces nuances que nous pouvons r\u00e9ellement saisir l\u2019impact potentiel des communaut\u00e9s de clients, que ce soit dans un contexte BtoB ou BtoC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Differences between a BtoB and BtoC customer community<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The nuances between customer communities in the BtoB and BtoC sectors are crucial to understanding how strategies need to be adapted according to context.\u00a0<\/p>

En effet, la typologie de l\u2019community audience<\/b> will influence your objectives and the method you adopt to animate and engage your customer community.<\/p>

BtoB<\/strong><\/h3>

In a BtoB environment, customer communities<\/b> often focus on more professional aspects.\u00a0<\/p>

Lembers share in-depth knowledge<\/b> sur l\u2019utilisation des produits dans des contextes sp\u00e9cifiques, \u00e9changent des best practices<\/b>and collaborate on solutions<\/b> professional challenges.\u00a0<\/p>

Discussions can focus on subjects directly related to the brand's products and services. But they can also be more indirectly linked to members' businesses and issues, for example favoriser l\u2019entraide<\/b>, share the best strategies<\/b> and retours d\u2019exp\u00e9rience<\/b> in specific professional environments.\u00a0<\/p>

Les communaut\u00e9s de clients r\u00e9ussissent souvent lorsque celles-ci ne sont pas focalis\u00e9e sur l\u2019auto-promotion. Travaillez plus sur la valorisation des membres gr\u00e2ce \u00e0 un Measurable ROI for themselves<\/b> (gain de temps par l\u2019entraide, apprentissages et exp\u00e9riences \u00e0 partager entre pairs) et tout cela gr\u00e2ce \u00e0 votre marque.<\/p>

BtoC<\/strong><\/h3>

\u00c0 l\u2019inverse, les communaut\u00e9s de clients dans le secteur BtoC ont tendance \u00e0 \u00eatre plus ax\u00e9es sur l\u2019user experience<\/b>the personal accounts<\/b> and useful tips<\/b>.\u00a0<\/p>

Les membres partagent leurs exp\u00e9riences d\u2019utilisation des produits ou services dans des situations de la vie quotidienne, discutent des fonctionnalit\u00e9s pr\u00e9f\u00e9r\u00e9es, et offrent des recommandations personnelles.\u00a0<\/p>

Brands can leverage these discussions to refine their marketing and product\/service development strategies, by understanding consumer needs and preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Why create a customer community?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L\u2019animation d\u2019une communaut\u00e9 de clients va au-del\u00e0 de simplement fournir un espace pour les interactions.\u00a0<\/p>

Cela implique d\u2019invest time and resources<\/b> in the content creation<\/b> engaging, the stimulating discussion<\/b>, the creating connections between members<\/b> that will bring them value and recognition<\/b> active members.<\/p>

Build trust and strengthen your brand<\/b><\/h3>

Animer une communaut\u00e9 de clients va permettre de cr\u00e9er un lien de proximit\u00e9 exclusif avec ses membres. Ce lien de proximit\u00e9 a l\u2019avantage de ne pas \u00eatre \u00e9ph\u00e9m\u00e8re et de create a deep, emotional relationship between brand and customer.<\/b><\/p>

So.., your brand is more attractive<\/b> by developing the sense of belonging<\/b> and strengthens your loyalty marketing<\/b>.<\/p>

Favoriser l\u2019engagement<\/b><\/h3>

Animer une communaut\u00e9 de clients permet de maintenir un niveau \u00e9lev\u00e9 d\u2019engagement. Engaged customers are more likely to remain loyal to the brand<\/b>, de partager leurs exp\u00e9riences positives, et d\u2019influencer d\u2019autres clients potentiels en devenant des Ambassadeurs.<\/p>

Collect direct feedbacks<\/b><\/h3>

Animating a community, brands can collect direct feedback<\/b> sur leurs produits ou services. Ces retours sont souvent plus honn\u00eates et d\u00e9taill\u00e9s que les commentaires g\u00e9n\u00e9r\u00e9s de mani\u00e8re conventionnelle, offrant ainsi une pr\u00e9cieuse source d\u2019informations pour l\u2019am\u00e9lioration continue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Benefits of building a customer community<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Strengthening loyalty and trust :<\/strong>\u00a0<\/p>

A well-managed community will create a sentiment d\u2019appartenance communautaire et de loyaut\u00e9<\/strong>. Les membres se sentent connect\u00e9s \u00e0 la marque et \u00e0 d\u2019autres clients, renfor\u00e7ant ainsi leur loyalty<\/strong> sur le long terme : l\u2019id\u00e9al pour votre strat\u00e9gie marketing de fid\u00e9lisation.<\/p>

However, it is important to demonstrate transparency<\/strong> et d\u2019authenticity<\/strong> with your members to avoid the risk of turning the collective's strength against you.<\/p>

Un discours authentique et des actions coh\u00e9rentes avec la mission de votre communaut\u00e9 doivent l\u00e9gitimer votre raison d\u2019\u00eatre communautaire vis \u00e0 vis de vos membres.<\/p>

Direct feedback to improve products or services:<\/strong>\u00a0<\/p>

Les discussions au sein de la communaut\u00e9 fournissent un feedback pr\u00e9cieux sur les points forts et les points faibles des produits ou services, sur les attentes et les besoins clients qui peuvent apporter de la valeur, et ainsi faciliter l\u2019innovation et l\u2019am\u00e9lioration continue pour l\u2019entreprise.<\/p>

Increase brand awareness:<\/strong>\u00a0<\/p>

Active community members become brand ambassadors. They share their experiences positively with their network, helping to increase the brand's visibility and reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Steps to creating a customer community<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cr\u00e9er une communaut\u00e9 doit se faire de fa\u00e7on structurer. C\u2019est une v\u00e9ritable community marketing strategy<\/strong> to build (Community Building) to make it a success.<\/p>

Defining your community's mission<\/strong><\/h3>

Quickly position the <\/span>mission (raison d\u2019\u00eatre) de votre communaut\u00e9<\/b><\/span>.\u00a0<\/span><\/p>

What mission should your community accomplish, thanks to the strength of the collective you want to build? Defining your community's mission is fundamental to rallying your customers around your brand.\u00a0<\/span><\/p>

C\u2019est votre mission \u00e0 laquelle devront se raccrocher vos actions pour augmenter l\u2019<\/span>attractiveness<\/strong> of your community and <\/span>loyalty<\/strong> of your members to the latter.<\/span><\/p>

Defining objectives<\/strong><\/h3>

Identifiez clairement ce que vous souhaitez accomplir avec la communaut\u00e9 : renforcer la fid\u00e9lit\u00e9 client, la collecte de feedbacks, favoriser l\u2019entraide ou d\u00e9velopper simplement votre activit\u00e9 commerciale ?<\/span><\/p>

To do this, you can use the SPACES model by David Spinks, co-founder of CMX Hub<\/strong> :<\/span><\/p>

\u00a0<\/span><\/p>

S - Support<\/strong> :\u00a0<\/span><\/h4>

Faciliter le support et am\u00e9liorer la satisfaction client \u00e0 propos de vos produits \/ services tout en r\u00e9duisant vos co\u00fbts gr\u00e2ce \u00e0 l\u2019engagement, l\u2019entraide, les conseils, le partage d\u2019exp\u00e9riences et de bonnes pratiques, assur\u00e9s par votre communaut\u00e9 de clients.<\/span><\/p>

P - Product<\/strong> :\u00a0<\/span><\/h4>

Construire et am\u00e9liorer vos produits et vos services gr\u00e2ce \u00e0 l\u2019id\u00e9ation, les feedback et les commentaires en provenance des clients de votre communaut\u00e9.<\/span><\/p>

A - Acquisition :<\/strong>\u00a0<\/span><\/h4>

Augmenter l\u2019attractivit\u00e9 et d\u00e9velopper votre base d\u2019ambassadeurs (advocacy) pour d\u00e9velopper votre activit\u00e9 commerciale (prospects \/ leads \/ utilisateurs, partenaires, investisseurs\u2026) gr\u00e2ce \u00e0 votre communaut\u00e9 de clients, fid\u00e8le et engag\u00e9e autour de votre marque.<\/span><\/p>

C - Contribution<\/strong> :<\/span><\/h4>

Engager votre communaut\u00e9 de membres pour qu\u2019ils contribuent \u00e0 cr\u00e9er du contenu et des ressources au b\u00e9n\u00e9fice de votre marque et de votre communaut\u00e9.\u00a0<\/span><\/p>

E - Commitment<\/strong> :\u00a0<\/span><\/h4>

Multiply the points of contact and interactions with your brand's customers to increase customer retention and loyalty thanks to the diversity of community formats and experiences.<\/span><\/p>

S - Success<\/strong> :\u00a0<\/span><\/h4>

Capitaliser sur vos clients ambassadeurs (Customer Advocacy) pour relayer vos succ\u00e8s et vos informations, partager leur satisfaction et leurs succ\u00e8s \u00e0 vos c\u00f4t\u00e9s, parrainer de nouveaux clients pour votre entreprise\u2026<\/span><\/p>

\u00a0<\/span><\/p>

This SPACES model allows you to define one or more objectives<\/strong> that will justify your investment in creating and developing a customer community.<\/span><\/p>

Identify and understand your audience<\/strong><\/h3>

Comprendre les besoins et les attentes de vos clients en menant des enqu\u00eates ou des sondages \u00e0 leur destination. L\u2019objectif est de comprendre leurs attentes vis \u00e0 vis de votre marque et de votre communaut\u00e9.<\/span><\/p>

Choosing the right community platform<\/strong><\/h3>

Select the right communication channel for your target customers.\u00a0<\/span><\/p>

This can be an online forum, a group on social networks, a website or a <\/span>community application with your brand universe.<\/strong><\/a><\/span><\/p>

L\u2019enjeu est de savoir quel sera le meilleur moyen pour toucher vos membres rapidement et facilement.<\/span><\/p>

Choose the right solution to help you <\/span>animate your community<\/b><\/span> and <\/span>enhance your brand<\/b><\/span>.<\/span><\/p>

La solution retenue devra permettre de partager facilement vos contenus (actualit\u00e9s, opportunit\u00e9s, ressources\u2026) \u00e0 travers un <\/span>fil d\u2019actualit\u00e9s et l\u2019h\u00e9bergement de contenus<\/b><\/a>, <\/span>from manage your events<\/a>registration and meetings between participants, connect your members through a<\/span> directory dedicated to your community<\/a><\/b> pour leur permettre d\u2019\u00e9changer facilement via une <\/span>instant messaging<\/b><\/a> (private or grouped).\u00a0<\/span><\/span><\/p>

Finally,<\/span>\u00a0segment your customers into sub-communities<\/a><\/b>\u00a0vous permettra de segmenter votre communication et vos \u00e9v\u00e9nements pour engager vos membres selon leur typologie, leur entreprise, leur secteur d\u2019activit\u00e9, leurs centres d\u2019int\u00e9r\u00eats, leur zone g\u00e9ographique\u2026<\/span><\/span><\/p>

Creating an editorial content plan<\/strong><\/h3>

Define and vary the types of content to be shared<\/strong> (vid\u00e9os, photos, documents, contenus \u00e9ditoriaux, liens\u2026) \u00e0 travers votre m\u00e9dia communautaire, les th\u00e8mes des discussions et les fr\u00e9quences de publication pour maintenir un niveau constant d\u2019engagement.\u00a0<\/span><\/p>

Content publication and recurrence<\/strong> are key to maintaining regular contact with your customer community.<\/span><\/p>

Encouraging active participation<\/strong><\/h3>

Set up incentives and <\/span>recognition levers<\/b><\/span> pour que vos membres participent activement, r\u00e9agissent, partagent et s\u2019entraident.\u00a0<\/span><\/p>

Ces incitations peuvent se faire sous forme d\u2019appel \u00e0 t\u00e9moignage, d\u2019opportunit\u00e9s \u00e0 leur partager, de r\u00e9compenses, de contenus qui valorisent vos membres ou d\u2019\u00e9v\u00e9nements exclusifs auxquels ils peuvent avoir acc\u00e8s gr\u00e2ce \u00e0 leur appartenance communautaire.<\/span><\/p>

Evaluate and adjust<\/strong><\/h3>

Regularly monitor your community's performance.\u00a0<\/span><\/p>

Analysez les statistiques de votre plateforme et les retours de vos membres. Ajustez les strat\u00e9gies en cons\u00e9quence pour assurer l\u2019attractivit\u00e9 et la fid\u00e9lit\u00e9 continue de votre communaut\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Conclusion<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Customer communities<\/strong> emerge as invaluable marketing levers<\/b> to assert your brand<\/strong>, d\u00e9velopper le sentiment d\u2019appartenance<\/b> and engage your members<\/b> as close as possible to your organization.<\/p>

Whether in the BtoB or BtoC sector, animating a community offers a unique opportunity to build strong, lasting relationships. solid, lasting customer relationships<\/strong>to create a deep trust<\/strong>\u00a0avec votre marque, d\u2019obtenir des feedbacks et de cr\u00e9er un v\u00e9ritable lien avec vos clients.<\/p>

Votre organisation peut maintenant cr\u00e9er sa propre communaut\u00e9 de clients selon ses propres objectifs et offrir un espace qui valorise l\u2019customer experience<\/strong>\u00a0and in which they feel heard, connected and promoted around your brand<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ready to create your own customer community?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create, animate and engage customer community<\/a><\/b> dans le cadre d\u2019une strat\u00e9gie de marketing communautaire vous offre de nombreux avantages pour augmenter l\u2019attractivit\u00e9 de votre marque et renforcer votre fid\u00e9lisation client.<\/p>

D\u00e8s maintenant, cr\u00e9ez votre communaut\u00e9 de clients avec l\u2019aide de nos experts !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Discover the SuperConnectr community platform!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An all-in-one community platform, 100%, customized with your brand identity.<\/p>

Give the members of your network a community web Platform and mobile App with your Brand to manage, engage and promote your community!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SuperConnectr:\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Le Marketing Communautaire (ou Marketing de Communaut\u00e9) fait partie des leviers marketing qu\u2019affectionnent les Directeurs et Responsables Marketing en 2024. Les entreprises cherchent constamment des moyens innovants pour augmenter\u00a0l\u2019attractivit\u00e9 autour de leur marque et d\u00e9velopper la fid\u00e9lisation avec leurs clients.\u00a0 … Read More<\/a><\/p>","protected":false},"author":2,"featured_media":7987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nComment cr\u00e9er une communaut\u00e9 de clients ? Les cl\u00e9s du succ\u00e8s.<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er une communaut\u00e9 de clients peut s\u2019av\u00e9rer \u00eatre un levier marketing puissant pour se d\u00e9marquer, engager et fid\u00e9liser ses clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/superconnectr.com\/us\/how-to-create-a-customer-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment cr\u00e9er une communaut\u00e9 de clients ? Les cl\u00e9s du succ\u00e8s.\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er une communaut\u00e9 de clients peut s\u2019av\u00e9rer \u00eatre un levier marketing puissant pour se d\u00e9marquer, engager et fid\u00e9liser ses clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/superconnectr.com\/us\/how-to-create-a-customer-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Plateforme communautaire & Application des Communaut\u00e9s | SuperConnectr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SuperConnectr\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T14:11:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T14:18:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/superconnectr.com\/wp-content\/uploads\/2024\/01\/Comment-creer-une-communaute-de-clients-Les-cles-du-succes-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Damien Arment\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SuperConnectr_\" \/>\n<meta name=\"twitter:site\" content=\"@SuperConnectr_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Damien Arment\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/superconnectr.com\\\/comment-creer-une-communaute-de-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/superconnectr.com\\\/comment-creer-une-communaute-de-clients\\\/\"},\"author\":{\"name\":\"Damien Arment\u00e9\",\"@id\":\"https:\\\/\\\/superconnectr.com\\\/#\\\/schema\\\/person\\\/d864f3d4ca47ddf5b2fb7fc517ef3636\"},\"headline\":\"Comment cr\u00e9er une communaut\u00e9 de clients ? 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